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Andrew Crow, GE, Warm Gun 2012
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Andrew Crow, GE, Warm Gun 2012



Andrew Crow, Experience Design Director, GE,

Andrew Crow, Experience Design Director, GE,



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    Andrew Crow, GE, Warm Gun 2012 Andrew Crow, GE, Warm Gun 2012 Presentation Transcript

    • I work at GE. http://www.nbc.com/30-rock/about/bio/cast/alec-baldwin/614698
    • @andrewcrow
    • Designing for one to many.
    • Decision Theory &1995 Adaptive Systems Group Dr. Eric Horvitz
    • “Misunderstoodanimated pedagogical agent or spawn of Satan? ” ROBOTICS ZEITGEIST BLOG
    • What went wrong?
    • For basically!at was 17 years ago. one context of use.
    • Today Multiple locations Varied environmentsComplex relationships Rich ecosystems
    • 3 methods for creating modern experiences
    • Contextual Supporting DesignAwareness Experiences Systems
    • Contextual awarenesshttp://wallpapersus.com/wp-content/uploads/2012/03/outer-space-lights-planets-earth-satellite-new-york-city-international-space-station-soyuz-new-jersey-north-america-long-island.jpg
    • DESIGNING FOR CONTEXTLocationTimeForm & TechnologyBrands & RelationshipsEcosystem
    • “Some of the biggest services in the worldstarted off with really simple problems.” KEVIN SYSTROM (INSTAGRAM)
    • SUPPORTING EXPERIENCESWhen imagined as a system, greatexperiences can scale.Supporting experiences can be usedto create a larger user experience.
    • http://www.usatoday.com/story/cruiselog/2012/09/28/royal-princess-fountain-water-light-show/1600473/
    • User Experience
    • Web app Social Checkout Customer Service Presentation layer
    • User ExperienceWeb app Social Checkout Customer Service Presentation layer
    • “Responsive design is ushering in a newera of design systems on the web.” JARED PONCHOT (LULLABOT)
    • DESIGN SYSTEMSA design system is a collection of visualand interaction elements that embodiesthe brand.!e system is often expressed across manychannels including web, mobile, desktop, andservice producing a consistent user experience.
    • anorama
    • DESIGN SYSTEMSFrameworks & patternsStrategy for combining componentsStandards of visual and textual toneCode librariesPurpose that is larger than the parts
    • DESIGN SYSTEMSSpeed application developmentImprove software UI qualityEnable extension & reuse of elements
    • DESIGN SYSTEMSSupport additional verticals & external partnersMinimize ongoing support needsCreate consistent branded experiences
    • DESIGN SYSTEMSDesign systems enable to you scaleyour product to multiple platforms, in avariety of contexts, and reach a wideaudience quickly.
    • SCALING YOUR PRODUCT FROM ONE TO MANY Contextual Supporting Design Awareness Experiences Systems Understanding Use supporting Create design the context in experiences to systems for which your build a holistic consistency product is used user experience and growth
    • Thank you for your attention.@andrewcrow