Andrew Crow, GE, Warm Gun 2012

I work at GE. http://www.nbc.com/30-rock/about/bio/cast/alec-baldwin/614698

@andrewcrow

Designing for one to many.

Decision Theory &1995 Adaptive Systems Group Dr. Eric Horvitz

“Misunderstoodanimated pedagogical agent or spawn of Satan? ” ROBOTICS ZEITGEIST BLOG

What went wrong?

For basically!at was 17 years ago. one context of use.

Today Multiple locations Varied environmentsComplex relationships Rich ecosystems

3 methods for creating modern experiences

Contextual Supporting DesignAwareness Experiences Systems

Contextual awarenesshttp://wallpapersus.com/wp-content/uploads/2012/03/outer-space-lights-planets-earth-satellite-new-york-city-international-space-station-soyuz-new-jersey-north-america-long-island.jpg

DESIGNING FOR CONTEXTLocationTimeForm & TechnologyBrands & RelationshipsEcosystem

“Some of the biggest services in the worldstarted oﬀ with really simple problems.” KEVIN SYSTROM (INSTAGRAM)

SUPPORTING EXPERIENCESWhen imagined as a system, greatexperiences can scale.Supporting experiences can be usedto create a larger user experience.

http://www.usatoday.com/story/cruiselog/2012/09/28/royal-princess-fountain-water-light-show/1600473/

User Experience

Web app Social Checkout Customer Service Presentation layer

User ExperienceWeb app Social Checkout Customer Service Presentation layer

“Responsive design is ushering in a newera of design systems on the web.” JARED PONCHOT (LULLABOT)

DESIGN SYSTEMSA design system is a collection of visualand interaction elements that embodiesthe brand.!e system is often expressed across manychannels including web, mobile, desktop, andservice producing a consistent user experience.

anorama

DESIGN SYSTEMSFrameworks & patternsStrategy for combining componentsStandards of visual and textual toneCode librariesPurpose that is larger than the parts

DESIGN SYSTEMSSpeed application developmentImprove software UI qualityEnable extension & reuse of elements

DESIGN SYSTEMSSupport additional verticals & external partnersMinimize ongoing support needsCreate consistent branded experiences

DESIGN SYSTEMSDesign systems enable to you scaleyour product to multiple platforms, in avariety of contexts, and reach a wideaudience quickly.

SCALING YOUR PRODUCT FROM ONE TO MANY Contextual Supporting Design Awareness Experiences Systems Understanding Use supporting Create design the context in experiences to systems for which your build a holistic consistency product is used user experience and growth

Thank you for your attention.@andrewcrow

Andrew Crow, GE, Warm Gun 2012

by 500 Startups on Nov 29, 2012

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