Andrea Barrett

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Andrea Barrett

  1. 1. Mrs. Cleaver 2.0Product Developmentfor Todays Modern-DayMomsAndrea BarrettCo-Founder, VP ProductUrbanSitter
  2. 2. $2.4 Trillion“Marketing to Moms Coalition, State ofthe American Mom 2011”
  3. 3. 6.1 Hours per Day"21st Century Mobile Mom® Report”,BabyCenter
  4. 4. 69% share on FacebookMarketing Charts
  5. 5. LowCTA+HighRPU=AmazingLTV
  6. 6. But(t)...
  7. 7. 1. She’s distracted.
  8. 8. 2. She’s still learning.
  9. 9. 3. She’s conflicted.
  10. 10. 4. She’s changing constantly.
  11. 11. 5. She’s opinionated.
  12. 12. 6. She doesn’t read TechCrunch.
  13. 13. 7. She’s one of a kind.
  14. 14. 1. Who (specifically) are you selling to?2. How does your product make her feel?3. Are you assuming she knows too much?4. How are you making her a better __________?5. How are you addressing negative experiences?6. How long will she really need you?
  15. 15. Thank You!Andrea Barrettandrea@urbansitter.com

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