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"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]

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RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker

RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker


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  • 1. @WARBYPARKER | @TMRLY
  • 2. Hello, I’m Tim. Nice to meet you.
  • 3. ≠ Eyeglasses(should(not(cost($400+( Eyeglasses(can(be(sold(online(
  • 4. Eyewear'only+brands+
  • 5. Fashion(brands(Eyewear0only(brands(
  • 6. Eyewear'retailers'Fashion'brands'Eyewear2only'brands'
  • 7. Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
  • 8. Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
  • 9. 01 A Lifestyle Brand 02 offering Value and Service 03 with a Social Mission
  • 10. 16#
  • 11. #warbyhometryon
  • 12. #warbyhometryon
  • 13. #warbysnowman
  • 14. #warbysnowman
  • 15. @WARBYPARKER | @TMRLY