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"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]

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RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker

RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker

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  • What #warbyparker does right is giving their employees TIME to think & be innovative @tmrly - love it.
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"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014] "The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014] Presentation Transcript

  • @WARBYPARKER | @TMRLY
  • Hello, I’m Tim. Nice to meet you.
  • ≠ Eyeglasses(should(not(cost($400+( Eyeglasses(can(be(sold(online(
  • Eyewear'only+brands+
  • Fashion(brands(Eyewear0only(brands(
  • Eyewear'retailers'Fashion'brands'Eyewear2only'brands'
  • Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
  • Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
  • 01 A Lifestyle Brand 02 offering Value and Service 03 with a Social Mission
  • 16#
  • #warbyhometryon
  • #warbyhometryon
  • #warbysnowman
  • #warbysnowman
  • @WARBYPARKER | @TMRLY