"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]

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RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker

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"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]

  1. 1. @WARBYPARKER | @TMRLY
  2. 2. Hello, I’m Tim. Nice to meet you.
  3. 3. ≠ Eyeglasses(should(not(cost($400+( Eyeglasses(can(be(sold(online(
  4. 4. Eyewear'only+brands+
  5. 5. Fashion(brands(Eyewear0only(brands(
  6. 6. Eyewear'retailers'Fashion'brands'Eyewear2only'brands'
  7. 7. Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
  8. 8. Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
  9. 9. 01 A Lifestyle Brand 02 offering Value and Service 03 with a Social Mission
  10. 10. 16#
  11. 11. #warbyhometryon
  12. 12. #warbyhometryon
  13. 13. #warbysnowman
  14. 14. #warbysnowman
  15. 15. @WARBYPARKER | @TMRLY

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