[500DISTRO] Under the Microscope: How Airbnb Thinks About Product/Market Fit, Team & More

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Gustaf Alströmer, Growth Product Manager, Airbnb

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  • 'After being in relationship with Wilson for seven years,he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to someone online and she suggested that I should contact a spell caster that could help me cast a spell to bring him back but I am the type that don't believed in spell, I had no choice than to try it, I meant a spell caster called Dr Zuma zuk and I email him, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened, that he wanted me to return to him, that he loves me so much. I was so happy and went to him, that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem and who is different from all the fake ones out there. Anybody could need the help of the spell caster, his email: spiritualherbalisthealing@gmail.com or call him +2349055637784 you can email him if you need his assistance in your relationship or anything. CONTACT HIM NOW FOR SOLUTION TO ALL YOUR PROBLEMS'
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  • Interesting presentation- I know there has been a lot of controversy surrounding airbnb, so this gives some really good insight to the company. Thanks for sharing!
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[500DISTRO] Under the Microscope: How Airbnb Thinks About Product/Market Fit, Team & More

  1. Growth at Airbnb August 7, 2014, Gustaf Alstromer
  2. Accelerate Awareness ! Drive Conversion
  3. Why Growth?
  4. Most of our users haven’t signed up yet
  5. Philosophy 1. Our users tell the story better that we do 2. We never compromise on user experience 3. No tricks
  6. Nights booked growth 2009 2010 2011 2012 2013
  7. Few features are touching non-users
  8. Airbnb Product-few things touch non-users • Last-minute booking • Resolutions Tool • Photo Tool • Lantern • Help Center • Product Email • Referrals • Homepage • Booking flow • Calendar • Managed Listing • Search • Wish-list • Dashboard • Neighborhoods • Groups • Your reservations • Account • List Your Space • Messaging • Check-in • Reviews • Listing page • Verified ID • Privacy Settings • Marketing Emails • Profile • References • Account • Mobile web • Blog • Stories • Hospitality
  9. Referrals
  10. Referrals 1.0
  11. Referrals 1.0
  12. Forecast Assumptions Good Better Best Current Monthly Active Users * Sending Invites 1% 5% 10% - Invitees Per Inviter 5 10 15 - Conversion Rate to New User 15% 30% 45% - Conversion Rate to New Guest 1% 5% 10% - Conversion Rate to New Host 1% 3% 5% - Revenue Impact Potential x 20x better than “Good” 90x better than “Good”
  13. Referrals/Invites as share of new users (2013) 55%******** 55%****** 35%***** 25%**** *%Airbnb
  14. Referrals 2.0-Shipping
  15. Growth Offsite
  16. Work • 5 people full time with much borrowed help • 3 months • 30k lines of code • Growth became largest outside contributor to mobile apps
  17. Growth Offsite Launch
  18. On Web, iOS and Android simultaneously
  19. Web
  20. Email
  21. Recommended Contacts
  22. Mobile
  23. Tracking-instrumented from day 1
  24. Impact
  25. Hundreds of thousands of booked nights by referred users in 2014
  26. How do referred users perform?
  27. Better User Metrics (Median) % Change Guest Bookings + 13% Hosts Bookings + 146% Referrals Sent + 264% Referrals Became Users + 497% Referrals Became Guests + 489%
  28. Forecast Assumptions Good Better Best Current Monthly Active Users * Sending Invites 1% 5% 10% - Invitees Per Inviter 5 10 15 - Conversion Rate to New User 15% 30% 45% - Conversion Rate to New Guest 1% 5% 10% - Conversion Rate to New Host 1% 3% 5% - Revenue Impact Potential x 20x better than “Good” 90x better than “Good”
  29. Thank you! gustaf.alstromer@airbnb.com http://twitter.com/gustaf

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