The Billion Dollar Question
VP Product and Growth at Wealthfront
(Led LinkedIn’s Growth from 20M to 200M)
The Billion Dollar
Question:
“Can the approaches
learned at LinkedIn & other
web products make a
product like Wealthfront
...
“People don’t talk about
their money … You’ll never
make this viral.“
In 2013, we increased
Wealthfront’s viral growth
by more than 100%.
“Double conversion rate?
You’ve got to be kidding
me … You’re never going
to do that! “
We increased conversion
rate by 98% in roughly a
year.
How did we do it?
Figure out your one (or
few) key metrics
Watch and explore your
data like a hawk.
Be prepared for
unexpected insights.
IF YOU DON’T
UNDERSTAND WHY
YOUR NUMBERS ARE
MOVING, YOU ARE
NOT DOING YOUR
JOB.
Double down on what’s
already working
IT IS EASIER TO
BUILD ON A
STRENGTH THAN TO
IMPROVE A
WEAKNESS
IT IS EASIER TO GET
AN ACTIVE USER TO
DO MORE THAN TO
GET AN INACTIVE
USER TO DO
ANYTHING
Experiment, Experiment,
Experiment
The Billion Dollar
Answer
© 2014 Elliot Shmukler. All right reserved. Follow me @eshmu.
Thank You!
 Follow me on twitter: @eshmu
 Find me on Linke...
[#500Distro] The Billion Dollar Question
[#500Distro] The Billion Dollar Question
[#500Distro] The Billion Dollar Question
[#500Distro] The Billion Dollar Question
[#500Distro] The Billion Dollar Question
[#500Distro] The Billion Dollar Question
[#500Distro] The Billion Dollar Question
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[#500Distro] The Billion Dollar Question

  1. 1. The Billion Dollar Question VP Product and Growth at Wealthfront (Led LinkedIn’s Growth from 20M to 200M)
  2. 2. The Billion Dollar Question: “Can the approaches learned at LinkedIn & other web products make a product like Wealthfront grow?”
  3. 3. “People don’t talk about their money … You’ll never make this viral.“
  4. 4. In 2013, we increased Wealthfront’s viral growth by more than 100%.
  5. 5. “Double conversion rate? You’ve got to be kidding me … You’re never going to do that! “
  6. 6. We increased conversion rate by 98% in roughly a year.
  7. 7. How did we do it?
  8. 8. Figure out your one (or few) key metrics
  9. 9. Watch and explore your data like a hawk. Be prepared for unexpected insights.
  10. 10. IF YOU DON’T UNDERSTAND WHY YOUR NUMBERS ARE MOVING, YOU ARE NOT DOING YOUR JOB.
  11. 11. Double down on what’s already working
  12. 12. IT IS EASIER TO BUILD ON A STRENGTH THAN TO IMPROVE A WEAKNESS
  13. 13. IT IS EASIER TO GET AN ACTIVE USER TO DO MORE THAN TO GET AN INACTIVE USER TO DO ANYTHING
  14. 14. Experiment, Experiment, Experiment
  15. 15. The Billion Dollar Answer
  16. 16. © 2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Thank You!  Follow me on twitter: @eshmu  Find me on LinkedIn: www.linkedin.com/in/eshmu  Try Wealthfront here: https://www.wealthfront.com/ ( or here for a discount: http://wlth.fr/11bGkMx ) Nothing in this presentation should be construed as a solicitation or offer, or recommendation, to buy or sell any security.The information provided is for educational purposes only. Financial advisory services are only provided to investors who become Wealthfront clients pursuant to a written agreement, which investors are urged to read and carefully consider in determining whether such agreement is suitable for their individual facts and circumstances. Past performance is no guarantee of future results, and any hypothetical returns, expected returns, or probability projections may not reflect actual future performance. Investors should review Wealthfront’s website for additional information about advisory services.
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