[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects

on

  • 5,027 views

Alex Debelov, Virool

Alex Debelov, Virool

Statistics

Views

Total Views
5,027
Views on SlideShare
4,479
Embed Views
548

Actions

Likes
18
Downloads
70
Comments
2

5 Embeds 548

http://growthhackers.com 288
http://www.virool.com 178
http://www.growthhackers.com 63
https://twitter.com 13
http://news.google.com 6

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Interesantes propuestas ,a lo que puedo entender ,pero estoy en crisis económica y nada me va levantar, doy gracias a sus sugerencias y su apoyo.Hasta pronto
    Are you sure you want to
    Your message goes here
    Processing…
  • Hello Sir / Madam, You needed money loans between
    individuals to cope with financial difficulties to finally break
    the deadlock that cause banks, by the rejection of your files
    demand for loans? I am a particular financial experts
    able to make a loan to the amount you need and with
    conditions that make life easier. These are areas where
    I can help you: * Financial * Home Loan * Investment Loan
    * Debt Consolidation * Line of Credit * Second Mortgage * Acquisition
    * Credit Personal Loan You are stuck, and you banned banking
    do not have the benefit of banks or you better have a project and need
    financing, bad credit or need money to pay
    bills, money to invest on business. So if you need
    lending money do not hesitate to contact me to learn more about my
    very favorable conditions. then I'm the solution of your problems
    Financial I offer € 5000 to € 2.5 million with a guaranteed study well.
    here is my email address: financecreditinvestissement@gmail.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects Presentation Transcript

  • 1. VIROOL.COM1 | Alexander Debelov @adebelov1 or alex@virool.com Video Virology 101: How to Produce, Test & Distribute Content that Connects
  • 2. VIROOL.COM2 | Alexander Debelov •  CEO of Virool •  Video Distribution Platform •  52 Employees in SF, NYC, LA and Russia •  Backed by: DFJ, Menlo & 500Startups •  Promoted videos for 38% of Fortune 500 •  Promoted over 45k videos to date
  • 3. VIROOL.COM3 |
  • 4. VIROOL.COM4 |
  • 5. VIROOL.COM5 | 7MONTHSEARLIER
  • 6. VIROOL.COM6 |
  • 7. VIROOL.COM7 | ONEBIGDIFFERENCE VIDEO
  • 8. VIROOL.COM8 | VIDEOISTHEMOSTENGAGING ADFORMATONLINE
  • 9. VIROOL.COM9 | BUT VIDEO IS HARD
  • 10. VIROOL.COM10 | FOREVERY1VIRALVIDEO THEREIS1,000,000+THATARENOT
  • 11. VIROOL.COM11 | •  Making Video for Startups •  Testing It •  Optimization •  Distribution •  Measuring Results Agenda
  • 12. VIROOL.COM12 | MakingVideoForStartups EXPLAINERVIDEO ADVERTAINMENT KICKSTARTERTYPE
  • 13. VIROOL.COM13 | ExplainerVideoOnABudget 1.  Write A Script – “Problem/Solution” 2.  Voiceover – Hire a Pro on Elance ($30) or Fiverr ($5) 3.  Storyboard – Draw out sequence of events 4.  Animation – Use VideoMakerFX ($97), Wideo, GoAnimate, Animoto, PowToon 5.  Screencasts – Use Camtasia (free) 6.  Music Track – Use Audio Jungle (paid) or FreeSound 7.  Putting It Together – iMovie or Adobe Premiere
  • 14. VIROOL.COM14 | ExplainerVideoSuccess Grewfrom5Kusersto75KOvernight
  • 15. VIROOL.COM15 | Hire Professionals CreatingAdvertainmentVideo Do It Yourself
  • 16. VIROOL.COM16 | <3ProductionCompanies
  • 17. VIROOL.COM17 | AdvertainmentVideoSuccess
  • 18. VIROOL.COM18 | KickstarterType 1.  Loud Noise at the start of the video 2.  Happy people (customers) using the Coolest 3.  Beautiful outdoor backdrop 4.  Focused Product Shots (video quality) 5.  Showed capabilities of the speakers 6.  Highlighted benefits & features 7.  Included call to action
  • 19. VIROOL.COM19 | ONCEYOU’VECREATEDAVIDEO YOUNEEDTO TESTITSENGAGEMENT
  • 20. VIROOL.COM20 | TestingVideoEngagement
  • 21. VIROOL.COM21 | PayAttentiontoEngagement
  • 22. VIROOL.COM22 | TestingisImportant,JustAskOraBrush Over100+DifferentClipsTested
  • 23. VIROOL.COM23 | TestingisImportant,JustAskOraBrush Over2,000,000+ProductsSold
  • 24. VIROOL.COM24 | EVENTHESMALLEST ADJUSTMENTSMAKE THEBIGGESTDIFFERENCE
  • 25. VIROOL.COM25 | ThingsToOptimizeForIntheVideo 1.  Thumbnail 2.  Title 3.  Description + Keywords
  • 26. VIROOL.COM26 | Thumbnail 1.  Test as a Banner Ad – Pay attention to CTR 2.  Post few images on your Facebook – see which one gets the most likes 3.  Setup landing Page with Optimizely and run tests against pages with different images. See which one converts best
  • 27. VIROOL.COM27 | Title 1.  Longer Title > Shorter Title 2.  Titles with Lists Tend to be Shared More. 10 is a Magic Number 3.  Make sure your Title is relevant your target audience 4.  Emotional Words in the Title Increase chance of sharability
  • 28. VIROOL.COM28 | VideoDistribution Social GamesMobile Apps Native Pre-Rolls
  • 29. VIROOL.COM29 | AdwordsforVideo 1.  Make  sure  content  is  about  1:30  long   max   2.  Make  sure  the  first  5  seconds  capture   users  a>en?on   3.  Keep  your  content  short  and  to  the  point   (minimize  waste)     4.  Look  at  compe?tors  ads  for  ideas     5.  Define  the  ac?on  you  want  the  viewer  to   take  aKer  watching  the  video  
  • 30. VIROOL.COM30 | FocusonTrueView Ithelpsgeneratevolume.Youdon’tgetchargedforskips
  • 31. VIROOL.COM31 | MakeSureYouTargetCorrectly
  • 32. VIROOL.COM32 | MakeSureYouTargetCorrectly 1.  Make  sure  you  are  target  the  people   who  will  respond  best  to  your  content   and  are  your  poten?al  customers   2.  Pay  a>en?on  before  which  videos  your   ad  is  playing     3.  Exclude  bad  videos  and  focus  on  the   videos  that  bring  results     4.  Op?mize  for  CPV  cost   5.  Test,  Test,  Test  
  • 33. VIROOL.COM33 | MeasureResults 1.  You  will  succeed  1x  for  every  4x  that  you   fail   2.  Video  (just  like  content)  is  a  part  science/   part  luck   3.  If  you  keep  at  it,  you  will  succeed  for   sure!