VIROOL.COM1 |
Alexander Debelov
@adebelov1 or alex@virool.com
Video Virology 101:
How to Produce, Test & Distribute
Conten...
VIROOL.COM3 |
VIROOL.COM4 |
VIROOL.COM5 |
7MONTHSEARLIER
VIROOL.COM6 |
VIROOL.COM7 |
ONEBIGDIFFERENCE
VIDEO
VIROOL.COM8 |
VIDEOISTHEMOSTENGAGING
ADFORMATONLINE
VIROOL.COM9 |
BUT
VIDEO
IS
HARD
VIROOL.COM10 |
FOREVERY1VIRALVIDEO
THEREIS1,000,000+THATARENOT
VIROOL.COM11 |
•  Making Video for Startups
•  Testing It
•  Optimization
•  Distribution
•  Measuring Results
Agenda
VIROOL.COM12 |
MakingVideoForStartups
EXPLAINERVIDEO ADVERTAINMENT
KICKSTARTERTYPE
VIROOL.COM13 |
ExplainerVideoOnABudget
1.  Write A Script – “Problem/Solution”
2.  Voiceover – Hire a Pro on Elance ($30) ...
VIROOL.COM14 |
ExplainerVideoSuccess
Grewfrom5Kusersto75KOvernight
VIROOL.COM15 |
Hire Professionals
CreatingAdvertainmentVideo
Do It Yourself
VIROOL.COM16 |
<3ProductionCompanies
VIROOL.COM17 |
AdvertainmentVideoSuccess
VIROOL.COM18 |
KickstarterType
1.  Loud Noise at the start of the video
2.  Happy people (customers) using the Coolest
3. ...
VIROOL.COM19 |
ONCEYOU’VECREATEDAVIDEO
YOUNEEDTO
TESTITSENGAGEMENT
VIROOL.COM20 |
TestingVideoEngagement
VIROOL.COM21 |
PayAttentiontoEngagement
VIROOL.COM22 |
TestingisImportant,JustAskOraBrush
Over100+DifferentClipsTested
VIROOL.COM23 |
TestingisImportant,JustAskOraBrush
Over2,000,000+ProductsSold
VIROOL.COM24 |
EVENTHESMALLEST
ADJUSTMENTSMAKE
THEBIGGESTDIFFERENCE
VIROOL.COM25 |
ThingsToOptimizeForIntheVideo
1.  Thumbnail
2.  Title
3.  Description + Keywords
VIROOL.COM26 |
Thumbnail
1.  Test as a Banner Ad – Pay attention to CTR
2.  Post few images on your Facebook – see which o...
VIROOL.COM27 |
Title
1.  Longer Title > Shorter Title
2.  Titles with Lists Tend to be Shared More. 10 is a
Magic Number
3...
VIROOL.COM28 |
VideoDistribution
Social GamesMobile Apps Native Pre-Rolls
VIROOL.COM29 |
AdwordsforVideo
1.  Make	
  sure	
  content	
  is	
  about	
  1:30	
  long	
  
max	
  
2.  Make	
  sure	
  ...
VIROOL.COM30 |
FocusonTrueView
Ithelpsgeneratevolume.Youdon’tgetchargedforskips
VIROOL.COM31 |
MakeSureYouTargetCorrectly
VIROOL.COM32 |
MakeSureYouTargetCorrectly
1.  Make	
  sure	
  you	
  are	
  target	
  the	
  people	
  
who	
  will	
  res...
VIROOL.COM33 |
MeasureResults
1.  You	
  will	
  succeed	
  1x	
  for	
  every	
  4x	
  that	
  you	
  
fail	
  
2.  Video...
[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects
Upcoming SlideShare
Loading in...5
×

[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects

5,939

Published on

Alex Debelov, Virool

Published in: Technology
2 Comments
20 Likes
Statistics
Notes
  • Interesantes propuestas ,a lo que puedo entender ,pero estoy en crisis económica y nada me va levantar, doy gracias a sus sugerencias y su apoyo.Hasta pronto
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello Sir / Madam, You needed money loans between
    individuals to cope with financial difficulties to finally break
    the deadlock that cause banks, by the rejection of your files
    demand for loans? I am a particular financial experts
    able to make a loan to the amount you need and with
    conditions that make life easier. These are areas where
    I can help you: * Financial * Home Loan * Investment Loan
    * Debt Consolidation * Line of Credit * Second Mortgage * Acquisition
    * Credit Personal Loan You are stuck, and you banned banking
    do not have the benefit of banks or you better have a project and need
    financing, bad credit or need money to pay
    bills, money to invest on business. So if you need
    lending money do not hesitate to contact me to learn more about my
    very favorable conditions. then I'm the solution of your problems
    Financial I offer € 5000 to € 2.5 million with a guaranteed study well.
    here is my email address: financecreditinvestissement@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
5,939
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
81
Comments
2
Likes
20
Embeds 0
No embeds

No notes for slide

[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects

  1. 1. VIROOL.COM1 | Alexander Debelov @adebelov1 or alex@virool.com Video Virology 101: How to Produce, Test & Distribute Content that Connects
  2. 2. VIROOL.COM2 | Alexander Debelov •  CEO of Virool •  Video Distribution Platform •  52 Employees in SF, NYC, LA and Russia •  Backed by: DFJ, Menlo & 500Startups •  Promoted videos for 38% of Fortune 500 •  Promoted over 45k videos to date
  3. 3. VIROOL.COM3 |
  4. 4. VIROOL.COM4 |
  5. 5. VIROOL.COM5 | 7MONTHSEARLIER
  6. 6. VIROOL.COM6 |
  7. 7. VIROOL.COM7 | ONEBIGDIFFERENCE VIDEO
  8. 8. VIROOL.COM8 | VIDEOISTHEMOSTENGAGING ADFORMATONLINE
  9. 9. VIROOL.COM9 | BUT VIDEO IS HARD
  10. 10. VIROOL.COM10 | FOREVERY1VIRALVIDEO THEREIS1,000,000+THATARENOT
  11. 11. VIROOL.COM11 | •  Making Video for Startups •  Testing It •  Optimization •  Distribution •  Measuring Results Agenda
  12. 12. VIROOL.COM12 | MakingVideoForStartups EXPLAINERVIDEO ADVERTAINMENT KICKSTARTERTYPE
  13. 13. VIROOL.COM13 | ExplainerVideoOnABudget 1.  Write A Script – “Problem/Solution” 2.  Voiceover – Hire a Pro on Elance ($30) or Fiverr ($5) 3.  Storyboard – Draw out sequence of events 4.  Animation – Use VideoMakerFX ($97), Wideo, GoAnimate, Animoto, PowToon 5.  Screencasts – Use Camtasia (free) 6.  Music Track – Use Audio Jungle (paid) or FreeSound 7.  Putting It Together – iMovie or Adobe Premiere
  14. 14. VIROOL.COM14 | ExplainerVideoSuccess Grewfrom5Kusersto75KOvernight
  15. 15. VIROOL.COM15 | Hire Professionals CreatingAdvertainmentVideo Do It Yourself
  16. 16. VIROOL.COM16 | <3ProductionCompanies
  17. 17. VIROOL.COM17 | AdvertainmentVideoSuccess
  18. 18. VIROOL.COM18 | KickstarterType 1.  Loud Noise at the start of the video 2.  Happy people (customers) using the Coolest 3.  Beautiful outdoor backdrop 4.  Focused Product Shots (video quality) 5.  Showed capabilities of the speakers 6.  Highlighted benefits & features 7.  Included call to action
  19. 19. VIROOL.COM19 | ONCEYOU’VECREATEDAVIDEO YOUNEEDTO TESTITSENGAGEMENT
  20. 20. VIROOL.COM20 | TestingVideoEngagement
  21. 21. VIROOL.COM21 | PayAttentiontoEngagement
  22. 22. VIROOL.COM22 | TestingisImportant,JustAskOraBrush Over100+DifferentClipsTested
  23. 23. VIROOL.COM23 | TestingisImportant,JustAskOraBrush Over2,000,000+ProductsSold
  24. 24. VIROOL.COM24 | EVENTHESMALLEST ADJUSTMENTSMAKE THEBIGGESTDIFFERENCE
  25. 25. VIROOL.COM25 | ThingsToOptimizeForIntheVideo 1.  Thumbnail 2.  Title 3.  Description + Keywords
  26. 26. VIROOL.COM26 | Thumbnail 1.  Test as a Banner Ad – Pay attention to CTR 2.  Post few images on your Facebook – see which one gets the most likes 3.  Setup landing Page with Optimizely and run tests against pages with different images. See which one converts best
  27. 27. VIROOL.COM27 | Title 1.  Longer Title > Shorter Title 2.  Titles with Lists Tend to be Shared More. 10 is a Magic Number 3.  Make sure your Title is relevant your target audience 4.  Emotional Words in the Title Increase chance of sharability
  28. 28. VIROOL.COM28 | VideoDistribution Social GamesMobile Apps Native Pre-Rolls
  29. 29. VIROOL.COM29 | AdwordsforVideo 1.  Make  sure  content  is  about  1:30  long   max   2.  Make  sure  the  first  5  seconds  capture   users  a>en?on   3.  Keep  your  content  short  and  to  the  point   (minimize  waste)     4.  Look  at  compe?tors  ads  for  ideas     5.  Define  the  ac?on  you  want  the  viewer  to   take  aKer  watching  the  video  
  30. 30. VIROOL.COM30 | FocusonTrueView Ithelpsgeneratevolume.Youdon’tgetchargedforskips
  31. 31. VIROOL.COM31 | MakeSureYouTargetCorrectly
  32. 32. VIROOL.COM32 | MakeSureYouTargetCorrectly 1.  Make  sure  you  are  target  the  people   who  will  respond  best  to  your  content   and  are  your  poten?al  customers   2.  Pay  a>en?on  before  which  videos  your   ad  is  playing     3.  Exclude  bad  videos  and  focus  on  the   videos  that  bring  results     4.  Op?mize  for  CPV  cost   5.  Test,  Test,  Test  
  33. 33. VIROOL.COM33 | MeasureResults 1.  You  will  succeed  1x  for  every  4x  that  you   fail   2.  Video  (just  like  content)  is  a  part  science/   part  luck   3.  If  you  keep  at  it,  you  will  succeed  for   sure!  

×