“Product Management is not babysitting.
It’s a leadership role. It’s about driving a product by taking ownership and making decisions. ” ! Josh Viney Dir. Product Development, Eastmedia ! 1. Product Leadership
1. Set the Product Vision
- Ensure that everyone on your team knows and agrees with where you’re headed ! 2. Instill a Product-centric Culture early - Start now and develop as team grows - Deliver simple and creative solutions, despite complex problems. - Get things done and ship with focus. Product Lead (you!)
“It doesn’t matter how good
your engineering team is if they are not given something worthwhile to build.” Marty Cagan ! ! “Getting a bunch of smart people together only gets you so far. As a product grows, more and more possible directions will present themselves. A strong product vision is what will allow the team to properly prioritize and focus on the right things.” ! Alex Rainert Head of Product, foursquare
Company Vision “If we had
to rebuild education from the ground-up, what would it look like?” ! Democratize education and empower anyone to teach. ! Product Vision: what problem are you solving? “Education” provides little value for allowing people to learn what they want at an aﬀordable price. ! Community marketplace to learn anything from anyone. Deﬁne your Product Vision
MLP = desirable* w/ personality**
- desirable: “providing an insanely great product experience and creating value for the end user” - personality: a voice, a mission, stand for something ! ! ! ! ! ! * source: Andrew Chen ** source: Fred Wilson Focus on validating your vision
“This can be as simple
as going to a meetup for dog lovers if you're building out a dog application, or visiting the doctor 3x in one month to talk to them about how they ﬁle share and send x-rays out online. I won’t ever be an MD, but I can use my computer like one.” ! Soraya Darabi Co-Founder, Foodspotting Former Product Lead, drop.io Get out of the building
Is your product a must-have?
- what % of people would be very disappointed if they could no longer use it? (40%*) ! Is your product a 0-to-1 or a 1-to-2? - diﬀerence between a product and a business ! Why won’t your idea work? (e.g. only “teachers” can teach; you have to have a degree to “teach”) ! What are 3 solutions to address these gaps? (e.g. work with people with no teacher training and teach them) ! * source: Sean Ellis Get feedback & Iterate
The greatest cost to a
startup is time. Most startups fail because they create the wrong product for the wrong market.
1. Align Product Vision Goal:
get everyone on the same page This can be done through a strategic brief or brainstorming session Annually, Quarterly, Monthly ! 2. Product Sprint Goal: deﬁne 1-2 things that need to get done w/ measures of success Identify owners and milestones. Don’t micro-manage. ! 3. Horizon List Goal: features, ideas, etc that will be implemented in the future Product Process @ Skillshare