500 brandtalk – AiHui Ong, Love with Food
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500 brandtalk – AiHui Ong, Love with Food Presentation Transcript

  • 1. Amazon ofGourmet ExperienceAihui Ong (i - we)
  • 2. What is Love With Food?
  • 3. Our Beginnings - Jan 2012
  • 4. 15 Months LaterAndrewZimmern ofBizarre FoodsMarie Osmond Show4000+ usergenerated videosVoted Best of TheWeb 20125000+Blogger Reviews
  • 5. Me No Brand ExpertPhDBrandingX
  • 6. Grow A Plant = Grow A BrandWaterSunlightPruning
  • 7. What Did We Try?EAT YOUR OWN DOG FOODEAT YOUR OWN DOG FOODEAT YOUR OWN DOG FOODBLOGGERSSOCIALMEDIAREVENUE SHAREPARTNERSEVENTS CROSS PROMO PRESSGREAT CUSTOMER SERVICEGREAT CUSTOMER SERVICEGREAT CUSTOMER SERVICE
  • 8. Eat Your Own Dog FoodT-shirtQuality ProductsFounder Story
  • 9. Bloggers
  • 10. Social Media
  • 11. Revenue Share Partners
  • 12. EventsBlogHerFancy Food ShowHawaii Food & WineNYC Food & Wine
  • 13. Cross PromoEmail Newsletter Exchange withCompanies Sharing SIMILAR Audience
  • 14. PressTechCrunch500Startups500StartupsFoodStartup EventEditor is a Subscriber
  • 15. Great Customer ServiceQuestion: LoveWithFood vs Goodies
  • 16. Aihui Ong (i-we)LoveWithFood.comaong @ lovewithfood.com