Data Helps You
Make Decisions

PJ McCormick | @mynameispj
The Mountain Three
Wolf Moon Shirt
$19.99
The Mountain Three
Wolf Moon Shirt
$19.99
WIN
✓

FAIL

The Mountain Three
Wolf Moon Shirt
$19.99
VS

✕

The Mountain Three
Wolf Moon Shirt
$19.99
I’m not as smart
as I think I am.
My awesome
new thing!

CONVERSION
Data helps you
make decisions
Data helps you
make decisions
Data makes
decisions
OUR SITE

SITE C

SITE A
SITE B

BOUNCE RATES FROM THE HOME PAGE
WHAT THE HELL
IS WRONG WITH
THE HOME PAGE
OUR SITE

SITE C

SITE A
SITE B

BOUNCE RATES FROM THE HOME PAGE
AFFILIATE ADS

PAID SEARCH
DIRECT

ORGANIC SEARCH

BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
WHAT THE HELL
IS WRONG WITH
THE HOME PAGE
WHAT THE HELL
IS WRONG WITH
THE AFFILIATE ADS
OUR SITE

SITE C

SITE A
SITE B

BOUNCE RATES FROM THE HOME PAGE
AFFILIATE ADS

PAID SEARCH
DIRECT

ORGANIC SEARCH

BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
Data helps you
make decisions
SLIDE 1

SLIDE 2

SLIDE 3

SLIDE 4

USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1

SLIDE 2

SLIDE 3

SLIDE 4

USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1

SLIDE 2

SLIDE 3

SLIDE 4

USER ENGAGEMENT OF SLIDESHOWS
WIN
✓

The Mountain Three
Wolf Moon Shirt
$19.99

FAIL
✕

The Mountain Three
Wolf Moon Shirt
$19.99
The Mountain Three
Wolf Moon Shirt
$19.99

The Mountain Three
Wolf Moon Shirt
$19.99
Data does not
make decisions
Data helps you
make decisions
Thanks.
!
!

PJ McCormick | @mynameispj
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
PJ McCormick, Challenging Data Driven Design, WarmGun 2013
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PJ McCormick, Challenging Data Driven Design, WarmGun 2013

  1. 1. Data Helps You Make Decisions PJ McCormick | @mynameispj
  2. 2. The Mountain Three Wolf Moon Shirt $19.99
  3. 3. The Mountain Three Wolf Moon Shirt $19.99
  4. 4. WIN ✓ FAIL The Mountain Three Wolf Moon Shirt $19.99 VS ✕ The Mountain Three Wolf Moon Shirt $19.99
  5. 5. I’m not as smart as I think I am.
  6. 6. My awesome new thing! CONVERSION
  7. 7. Data helps you make decisions
  8. 8. Data helps you make decisions
  9. 9. Data makes decisions
  10. 10. OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
  11. 11. WHAT THE HELL IS WRONG WITH THE HOME PAGE
  12. 12. OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
  13. 13. AFFILIATE ADS PAID SEARCH DIRECT ORGANIC SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
  14. 14. WHAT THE HELL IS WRONG WITH THE HOME PAGE
  15. 15. WHAT THE HELL IS WRONG WITH THE AFFILIATE ADS
  16. 16. OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
  17. 17. AFFILIATE ADS PAID SEARCH DIRECT ORGANIC SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
  18. 18. Data helps you make decisions
  19. 19. SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
  20. 20. SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
  21. 21. SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
  22. 22. WIN ✓ The Mountain Three Wolf Moon Shirt $19.99 FAIL ✕ The Mountain Three Wolf Moon Shirt $19.99
  23. 23. The Mountain Three Wolf Moon Shirt $19.99 The Mountain Three Wolf Moon Shirt $19.99
  24. 24. Data does not make decisions
  25. 25. Data helps you make decisions
  26. 26. Thanks. ! ! PJ McCormick | @mynameispj
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