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PJ McCormick, Challenging Data Driven Design, WarmGun 2013
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PJ McCormick, Challenging Data Driven Design, WarmGun 2013

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Bringing Emotion into the Equation

Bringing Emotion into the Equation

Published in Design , Technology
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  • 1. Data Helps You Make Decisions PJ McCormick | @mynameispj
  • 2. The Mountain Three Wolf Moon Shirt $19.99
  • 3. The Mountain Three Wolf Moon Shirt $19.99
  • 4. WIN ✓ FAIL The Mountain Three Wolf Moon Shirt $19.99 VS ✕ The Mountain Three Wolf Moon Shirt $19.99
  • 5. I’m not as smart as I think I am.
  • 6. My awesome new thing! CONVERSION
  • 7. Data helps you make decisions
  • 8. Data helps you make decisions
  • 9. Data makes decisions
  • 10. OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
  • 11. WHAT THE HELL IS WRONG WITH THE HOME PAGE
  • 12. OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
  • 13. AFFILIATE ADS PAID SEARCH DIRECT ORGANIC SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
  • 14. WHAT THE HELL IS WRONG WITH THE HOME PAGE
  • 15. WHAT THE HELL IS WRONG WITH THE AFFILIATE ADS
  • 16. OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
  • 17. AFFILIATE ADS PAID SEARCH DIRECT ORGANIC SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
  • 18. Data helps you make decisions
  • 19. SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
  • 20. SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
  • 21. SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
  • 22. WIN ✓ The Mountain Three Wolf Moon Shirt $19.99 FAIL ✕ The Mountain Three Wolf Moon Shirt $19.99
  • 23. The Mountain Three Wolf Moon Shirt $19.99 The Mountain Three Wolf Moon Shirt $19.99
  • 24. Data does not make decisions
  • 25. Data helps you make decisions
  • 26. Thanks. ! ! PJ McCormick | @mynameispj