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PJ McCormick, Challenging Data Driven Design, WarmGun 2013
 

PJ McCormick, Challenging Data Driven Design, WarmGun 2013

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Bringing Emotion into the Equation

Bringing Emotion into the Equation

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    PJ McCormick, Challenging Data Driven Design, WarmGun 2013 PJ McCormick, Challenging Data Driven Design, WarmGun 2013 Presentation Transcript

    • Data Helps You Make Decisions PJ McCormick | @mynameispj
    • The Mountain Three Wolf Moon Shirt $19.99
    • The Mountain Three Wolf Moon Shirt $19.99
    • WIN ✓ FAIL The Mountain Three Wolf Moon Shirt $19.99 VS ✕ The Mountain Three Wolf Moon Shirt $19.99
    • I’m not as smart as I think I am.
    • My awesome new thing! CONVERSION
    • Data helps you make decisions
    • Data helps you make decisions
    • Data makes decisions
    • OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
    • WHAT THE HELL IS WRONG WITH THE HOME PAGE
    • OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
    • AFFILIATE ADS PAID SEARCH DIRECT ORGANIC SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
    • WHAT THE HELL IS WRONG WITH THE HOME PAGE
    • WHAT THE HELL IS WRONG WITH THE AFFILIATE ADS
    • OUR SITE SITE C SITE A SITE B BOUNCE RATES FROM THE HOME PAGE
    • AFFILIATE ADS PAID SEARCH DIRECT ORGANIC SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
    • Data helps you make decisions
    • SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
    • SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
    • SLIDE 1 SLIDE 2 SLIDE 3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
    • WIN ✓ The Mountain Three Wolf Moon Shirt $19.99 FAIL ✕ The Mountain Three Wolf Moon Shirt $19.99
    • The Mountain Three Wolf Moon Shirt $19.99 The Mountain Three Wolf Moon Shirt $19.99
    • Data does not make decisions
    • Data helps you make decisions
    • Thanks. ! ! PJ McCormick | @mynameispj