Kaaren Hanson, Moving the Needle, WarmGun 2013

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  • A common problem we have all faced, at some point in time, as designers – how do you get executives to back you and your work in the right way – how to you develop strong influence? I’ve been a design leader for about 15 years and an executive for about 10. Over this time, I’ve learned a lot – that the nice way to say I’ve got a lot of scars on my back from some brutal experiences. I’m going to 3 things execs won’t tell you – some painfully learned – as well as solutions I’ve found to be effective.
  • Idle hands make devil’s work
  • Kaaren Hanson, Moving the Needle, WarmGun 2013

    1. 1. @kaarenhanson @IntuitInc
    2. 2. @kaarenhanson @IntuitInc
    3. 3. they don’t really get design @kaarenhanson @IntuitInc
    4. 4. @kaarenhanson @IntuitInc
    5. 5. @kaarenhanson @IntuitInc
    6. 6. Get this s&%t out of my office @kaarenhanson @IntuitInc
    7. 7. @kaarenhanson @IntuitInc
    8. 8. Eeyore just brought us another f%#@g book.
    9. 9. share an experience that delighted you @kaarenhanson @IntuitInc
    10. 10. help them feel it @kaarenhanson @IntuitInc
    11. 11. scavenger hunt @kaarenhanson @IntuitInc
    12. 12. they don’t know what to do @kaarenhanson @IntuitInc
    13. 13. @kaarenhanson @IntuitInc
    14. 14. design for delight @kaarenhanson @IntuitInc
    15. 15. execs job: stay out of the way @kaarenhanson @IntuitInc
    16. 16. they love measures
    17. 17. ratios @kaarenhanson @IntuitInc
    18. 18. predictions 23% Delight accounts for ~75% of the variance in Net Promoter Score 20% 30% @kaarenhanson @IntuitInc
    19. 19. lessons learned @kaarenhanson @IntuitInc
    20. 20. create visceral experiences @kaarenhanson @IntuitInc
    21. 21. give execs a job @kaarenhanson @IntuitInc
    22. 22. lean into numbers @kaarenhanson @IntuitInc
    23. 23. @kaarenhanson @IntuitInc

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