+ Follow

Anthony Green, SMASH Summit NYC

by 500 Startups on Jul 30, 2012

Anthony Green'S (VP - Business Development @ Optimal) presentation at SMASH Summit on 7/26 in NYC

File a copyright complaint

http://pinterest.com	9
http://www.fandrop.com	2

Sponsored stories – it’s a social network, voice of the user.
More of the right fans – quality determined by participation. Use fan page to form a relationship. Beauty vertical does this well, lots of engagement. Way for people to share their own tips. Iike a forumNot the number of fans but who they are and how they interact. You chose how valuable your fans are

Segment Index by Age and Gender250200150100 13 18 23 28 33 38 43 48 53 58 63 50 - female male
…people and the connections they have to everything they care about.…includes third-party websites and Pages that people liked throughout the web.…now extending the Open Graph to include arbitrary Actions and objects created by third-party appsand enabling these apps to integrate deeply into the Facebook experience.
Anthony GreenVice-President, Business Developmentanthony@optimalsocial.com@anthonyjdgreen