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Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
 

Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013

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  • Daniel, Jake - I didn't see your presentation but this is a very nice deck. Clear, with a solid case study from Blue Bottle, and nice visuals. Thanks for taking the time to do this and post it online.
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    Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013 Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013 Presentation Transcript

    • Build for speed How to prototype and test any product in 5 days @dburka / @jakek
    • 1986
    • $199
    • $4
    • Sat Sun
    • $4 + 48 hrs
    • Rent before you buy
    • Build Learn
    • Start with a bad idea
    • Waste time building
    • No going back
    • Inconclusive results
    • Product in the wild
    • Next shiny idea
    • Build Learn
    • Days 1-3
    • Days 1-3 Day 4
    • Days 1-3 Day 4 Day 5
    • Days 1-3 Day 4 5-day design sprint Day 5
    • Fantastic
    • DAY 1
 Create time pressure
    • M T W T F
    • M T W T F
    • M T W T ! ! ! ! ! 5 user studies
    • M T W T ! ! ! ! ! 5 user studies
    • DAY 1 Get the right people in the room
    • Designer Engineer
    • Founder/CEO Investor CFO
    • COO Customer support Marketing
    • How do you sell coffee beans?
    • Normal humans don’t get it
    • What do you suggest?
    • What do you suggest? How do you make coffee at home?
    • DAY 2 Find more than 1 solution
    • No group brainstorms
    • 10+ solutions
    • DAY 3 Voting is better than talking
    • No design-by-committee
    • Weighted voting
    • Weighted voting
    • Weighted voting
    • Recreate
 café
    • Storytelling
    • “How do you 
 brew?”
    • Which one?
    • BATTLE
 ROYALE
    • DAY 4 Prototype
    • Not enough time!
    • Keynotopia
    • DAY 5 Research
    • 5x
    • Data without launching!
    • BATTLE ROYALE Recreate cafe Storytelling “How do you brew?”
    • Recreate cafe Storytelling “How do you brew?”
    • Dodged a bullet.
    • Recreate cafe Storytelling “How do you brew?”
    • Recreate cafe Storytelling “How do you brew?”
    • Recreate cafe Storytelling “How do you brew?”
    • Risks paid off Recreate cafe Storytelling “How do you brew?”
    • Confidence
    • Build Learn
    • Launched 2x Growth 2x Time on site
    • That’s just a website.
    • iOS & Android
    • Expert users?
    • Investors
    • Wood workers
    • Geneticists
    • Farmers
    • Doctors
    • Startup founders
    • Architecture Car sharing Enterprise cloud Email Healthcare Online marketplace Fitness Legal documents Personal finance Genomics Investing Discount coupons Food retail Education
    • Create time pressure
    • Create time pressure Prototype
    • Create time pressure Prototype Quick research
    • Ship early, ship often
    • Ship early, ship often
    • Ship early, ship often Learn early, learn often
    • Go forth and prototype bit.ly/designsprint @dburka / @jakek