Build for speed
How to prototype and test any
product in 5 days
@dburka / @jakek
1986
$199
$4
Sat Sun
$4 + 48 hrs
Rent before you buy
Build

Learn
Start
with a
bad idea
Waste time
building
No going
back
Inconclusive
results
Product in
the wild
Next shiny
idea
Build

Learn
Days 1-3
Days 1-3

Day 4
Days 1-3

Day 4

Day 5
Days 1-3

Day 4

5-day design sprint
Day 5
Fantastic
DAY 1


Create time pressure
M T W T

F
M T W T

F
M T W T

!
!
!
!
!
5 user
studies
M T W T

!
!
!
!
!
5 user
studies
DAY 1

Get the right
people in the room
Designer

Engineer
Founder/CEO

Investor

CFO
COO

Customer support

Marketing
How do you sell coffee beans?
Normal humans don’t get it
What do you suggest?
What do you suggest?

How do you make
coffee at home?
DAY 2

Find more
than 1 solution
No group brainstorms
10+ solutions
DAY 3

Voting is better
than talking
No design-by-committee
Weighted voting
Weighted voting
Weighted voting
Recreate

café
Storytelling
“How do you 

brew?”
Which one?
BATTLE

ROYALE
DAY 4

Prototype
Not enough time!
Keynotopia
DAY 5

Research
5x
Data
without
launching!
BATTLE ROYALE

Recreate cafe

Storytelling

“How do you brew?”
Recreate cafe

Storytelling

“How do you brew?”
Dodged
a bullet.
Recreate cafe

Storytelling

“How do you brew?”
Recreate cafe

Storytelling

“How do you brew?”
Recreate cafe

Storytelling

“How do you brew?”
Risks paid off
Recreate cafe

Storytelling

“How do you brew?”
Confidence
Build

Learn
Launched
2x

Growth

2x

Time on site
That’s just a
website.
iOS &
Android
Expert users?
Investors
Wood
workers
Geneticists
Farmers
Doctors
Startup
founders
Architecture
Car sharing
Enterprise cloud
Email
Healthcare Online marketplace
Fitness
Legal documents
Personal finance Geno...
Create time pressure
Create time pressure

Prototype
Create time pressure

Prototype

Quick research
Ship early, ship often
Ship early, ship often
Ship early, ship often
Learn early, learn often
Go forth and
prototype
bit.ly/designsprint
@dburka / @jakek
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
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Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013

  1. Build for speed How to prototype and test any product in 5 days @dburka / @jakek
  2. 1986
  3. $199
  4. $4
  5. Sat Sun
  6. $4 + 48 hrs
  7. Rent before you buy
  8. Build Learn
  9. Start with a bad idea
  10. Waste time building
  11. No going back
  12. Inconclusive results
  13. Product in the wild
  14. Next shiny idea
  15. Build Learn
  16. Days 1-3
  17. Days 1-3 Day 4
  18. Days 1-3 Day 4 Day 5
  19. Days 1-3 Day 4 5-day design sprint Day 5
  20. Fantastic
  21. DAY 1
 Create time pressure
  22. M T W T F
  23. M T W T F
  24. M T W T ! ! ! ! ! 5 user studies
  25. M T W T ! ! ! ! ! 5 user studies
  26. DAY 1 Get the right people in the room
  27. Designer Engineer
  28. Founder/CEO Investor CFO
  29. COO Customer support Marketing
  30. How do you sell coffee beans?
  31. Normal humans don’t get it
  32. What do you suggest?
  33. What do you suggest? How do you make coffee at home?
  34. DAY 2 Find more than 1 solution
  35. No group brainstorms
  36. 10+ solutions
  37. DAY 3 Voting is better than talking
  38. No design-by-committee
  39. Weighted voting
  40. Weighted voting
  41. Weighted voting
  42. Recreate
 café
  43. Storytelling
  44. “How do you 
 brew?”
  45. Which one?
  46. BATTLE
 ROYALE
  47. DAY 4 Prototype
  48. Not enough time!
  49. Keynotopia
  50. DAY 5 Research
  51. 5x
  52. Data without launching!
  53. BATTLE ROYALE Recreate cafe Storytelling “How do you brew?”
  54. Recreate cafe Storytelling “How do you brew?”
  55. Dodged a bullet.
  56. Recreate cafe Storytelling “How do you brew?”
  57. Recreate cafe Storytelling “How do you brew?”
  58. Recreate cafe Storytelling “How do you brew?”
  59. Risks paid off Recreate cafe Storytelling “How do you brew?”
  60. Confidence
  61. Build Learn
  62. Launched 2x Growth 2x Time on site
  63. That’s just a website.
  64. iOS & Android
  65. Expert users?
  66. Investors
  67. Wood workers
  68. Geneticists
  69. Farmers
  70. Doctors
  71. Startup founders
  72. Architecture Car sharing Enterprise cloud Email Healthcare Online marketplace Fitness Legal documents Personal finance Genomics Investing Discount coupons Food retail Education
  73. Create time pressure
  74. Create time pressure Prototype
  75. Create time pressure Prototype Quick research
  76. Ship early, ship often
  77. Ship early, ship often
  78. Ship early, ship often Learn early, learn often
  79. Go forth and prototype bit.ly/designsprint @dburka / @jakek
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