Chris Ackermann, SMASH Summit NYC

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Chris Ackermann's (Platform Partnerships @ Facebook) presentation at SMASH Summit on 7/26 in NYC

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  • Chris Ackermann, SMASH Summit NYC

    1. Hacking Timeline AppsChris AckermannPlatform PartnershipsSMASH Summit NYC - July 26, 2012
    2. Anatomy of a Timeline app
    3. Anatomy of a Timeline app Your
    4. Anatomy of a Timeline app Check in Become mayor Unlock Actions Place Badge Your Objects
    5. Anatomy of a Timeline app Check in Become mayor Unlock Actions Stories Place Badge Your Objects Aggregations
    6. So how do I create a *killer* Timeline
    7. <cats or other meme>
    8. No, not(well maybe...)
    9. #1 - Build awesome
    10. #1 - Build awesome stories
    11. #1 - Build awesome stories Add context to activity through action and object properties
    12. #1 - Build awesome stories
    13. #1 - Build awesome stories Encourage users to attach message to the activity
    14. #1 - Build awesome stories User generated photos add visual aspect to activity
    15. #1 - Build awesome stories Action in your app + Or News Feed Authentication Publish actions
    16. #1 - Build awesome stories Action and object User message User generated photos + Action links Awesome stories
    17. #2 - Help us, help
    18. #2 - Help us, help you
    19. #2 - Help us, help you Turnaround object.song The Explosion Go Blank object.artist object.song Chri listened toIt Ain’t 2012 object.release object.song Punk Rock object.genre
    20. #2 - Help us, help you
    21. #2 - Help us, help you Individual actions rolled up by common Artist object
    22. #2 - Help us, help you
    23. #3 - Always be closing.
    24. #3 - Always be closing
    25. #3 - Always be closing
    26. #3 - Always be closing email Permission Set 1 user_likes email user_likes Permission Set 2 user_photos publish_actions email user_likes Permission Set 3 user_photos publish_actions read_stream
    27. #4 - Mobile, mobile,
    28. #4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
    29. #4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
    30. #4 - Mobile, mobile, mobile
    31. #4 - Mobile, mobile, mobile https://fb.trove.com/fbwapolabs/me/channels/trending/content/ http://fb.trove.com/fbwapolabs/mobile/?ref=bookmark&refid=0#/me/ K4ky7 channels/frontpage/content/K4ky7
    32. Case study
    33. Case study •‘Bought’ and ‘Faved’ OG actions •Includes facepile during authentication •Prompts users to share across product pages •Referral traffic from Facebook doubled •Membership grown from 1.8 MM to 3.2MM users •‘Pose’, ‘Comment’ and ‘Love’ OG actions •Leverage user message property for engaging stories •Designed multi-tier object model -> great Timeline aggregations •Daily signups via mobile app and website increased 5X
    34. Questions?

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