!
!
!
The Early Stage!
Growth Playbook!
!
Aihui Ong (i-we)!
Founder & CEO!
@LoveWithFood / @aihuiBrands We Work With
Non-GMO
Gourmet Popcorn
Seattle, WA
Non-GMO
Coconut Chips
San Francisco, CA
Goat...
@LoveWithFood / @aihuiCompany
2.5
year old
13
team
$2MM
revenue
!
!
!
GROWTH FOCUS!
for early stage!
!
!
@LoveWithFood / @aihuiPrioritize - Tracking & Analytics Tools
“War is
90%
information”
War is	

95% server-side
information
@LoveWithFood / @aihuiPrioritize - Homepage
Test Image
Test Messaging
@LoveWithFood / @aihuiUser Testing Video
@LoveWithFood / @aihuiCurrent Funnel
Homepage
Click
Learn More
About
Page
Snack
Box
Click on
Choose
ShopAbout
Page
FAQ
Gen...
@LoveWithFood / @aihui
More
explanation
Show
Past Boxes
Urgency
How It
Works
Testimonials
Links to
Pricing Page
Links to
A...
@LoveWithFood / @aihuiA vs B Results
@LoveWithFood / @aihuiTest Conclusion
User feedback provides ideas on WHAT to test
BUT users are NOT always right!
!
How to collect user
feedback?!
!
!
@LoveWithFood / @aihuiWays To Collect User Feedback
$100/3 tests
$63/month
$5/test
Y U NO LOVE WITH FOOD LOTSA LOVE WITH F...
Who on your team!
has the closest contact!
to CUSTOMERS?
@LoveWithFood / @aihuiCustomer Happiness Team
1. Customer service
are the EYES & EARS
of the Company
2.Weekly meeting
to d...
@LoveWithFood / @aihuiCS Are Product People Too!
Make It Fun!
Award Prizes
@LoveWithFood / @aihuiA B
$2
More
explanation
Urgency
Photos of
customers
Unboxing video
by customer
@LoveWithFood / @aihuiA vs B Results
@LoveWithFood / @aihuiGrowth Ideas
1QUARTER 1DAY 3GROWTH IDEAS
@LoveWithFood / @aihuiGrowth Ideas
gluten free box
Partnershipsmoms
brides
new funnel
special offers
food banks
referral p...
@LoveWithFood / @aihuiToo Many Ideas. What to Test?
Rule #1!
Always Be!
Testing
Rule #2!
Pick 1 Metric!
to Improve On
Rule...
!
THE END
!
Aihui Ong (i-we)!
aong@lovewithfood.com!
@aihui
[500DISTRO] The Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org Chart
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[500DISTRO] The Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org Chart

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Aihui Ong, Founder & CEO, Love With Food

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Transcript of "[500DISTRO] The Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org Chart"

  1. 1. ! ! ! The Early Stage! Growth Playbook! ! Aihui Ong (i-we)! Founder & CEO!
  2. 2. @LoveWithFood / @aihuiWhat Is Love With Food HELP CONSUMERS DISCOVER ORGANIC OR ALL-NATURAL SNACKS
  3. 3. @LoveWithFood / @aihuiBrands We Work With Non-GMO Gourmet Popcorn Seattle, WA Non-GMO Coconut Chips San Francisco, CA Goat’s Milk Caramel Brookfield, VT All-Natural Salsa Albuquerque, NM
  4. 4. @LoveWithFood / @aihuiCompany 2.5 year old 13 team $2MM revenue
  5. 5. ! ! ! GROWTH FOCUS! for early stage! ! !
  6. 6. @LoveWithFood / @aihuiPrioritize - Tracking & Analytics Tools “War is 90% information” War is 95% server-side information
  7. 7. @LoveWithFood / @aihuiPrioritize - Homepage Test Image Test Messaging
  8. 8. @LoveWithFood / @aihuiUser Testing Video
  9. 9. @LoveWithFood / @aihuiCurrent Funnel Homepage Click Learn More About Page Snack Box Click on Choose ShopAbout Page FAQ General Membership Questions How It Works 10 CLICKS! LATER
  10. 10. @LoveWithFood / @aihui More explanation Show Past Boxes Urgency How It Works Testimonials Links to Pricing Page Links to About A B
  11. 11. @LoveWithFood / @aihuiA vs B Results
  12. 12. @LoveWithFood / @aihuiTest Conclusion User feedback provides ideas on WHAT to test BUT users are NOT always right!
  13. 13. ! How to collect user feedback?! ! !
  14. 14. @LoveWithFood / @aihuiWays To Collect User Feedback $100/3 tests $63/month $5/test Y U NO LOVE WITH FOOD LOTSA LOVE WITH FOOD FREE FREE
  15. 15. Who on your team! has the closest contact! to CUSTOMERS?
  16. 16. @LoveWithFood / @aihuiCustomer Happiness Team 1. Customer service are the EYES & EARS of the Company 2.Weekly meeting to discuss issues 3.If you can fix one thing, what would it be? design, copy etc
  17. 17. @LoveWithFood / @aihuiCS Are Product People Too! Make It Fun! Award Prizes
  18. 18. @LoveWithFood / @aihuiA B $2 More explanation Urgency Photos of customers Unboxing video by customer
  19. 19. @LoveWithFood / @aihuiA vs B Results
  20. 20. @LoveWithFood / @aihuiGrowth Ideas 1QUARTER 1DAY 3GROWTH IDEAS
  21. 21. @LoveWithFood / @aihuiGrowth Ideas gluten free box Partnershipsmoms brides new funnel special offers food banks referral program tv paypalbumper stickers
  22. 22. @LoveWithFood / @aihuiToo Many Ideas. What to Test? Rule #1! Always Be! Testing Rule #2! Pick 1 Metric! to Improve On Rule #3! Start With Low! Hanging Fruit Ideas
  23. 23. ! THE END ! Aihui Ong (i-we)! aong@lovewithfood.com! @aihui

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