Ryan Fujiu | @ryanfujiu | WMD 2014
How To Leverage Your Product To
Discover New Growth Channels
Ryan Fujiu | @ryanfujiu | WMD 2014
I always need more.
Ryan Fujiu | @ryanfujiu | WMD 2014
Ryan Fujiu | @ryanfujiu | WMD 2014
How do you get there?
Ryan Fujiu | @ryanfujiu | WMD 2014
GROWTH
Existing
channels
New
channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Optimizing existing channels
Ryan Fujiu | @ryanfujiu | WMD 2014
What do Airbnb, WhatsApp and
Instagram have in common?
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
Ryan Fujiu | @ryanfujiu | WMD 2014
Want to align your product with the
channel?
Ryan Fujiu | @ryanfujiu | WMD 2014
1. Identify your growth channels
Ryan Fujiu | @ryanfujiu | WMD 2014
2. Talk to your users
Ryan Fujiu | @ryanfujiu | WMD 2014
3. Build / optimize your product
Ryan Fujiu | @ryanfujiu | WMD 2014
&
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
(woah)
Ryan Fujiu | @ryanfujiu | WMD 2014
Now what?
Ryan Fujiu | @ryanfujiu | WMD 2014
Use case frequency
Ryan Fujiu | @ryanfujiu | WMD 2014
High frequency
Ryan Fujiu | @ryanfujiu | WMD 2014
Low frequency
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
GROWTH
Existing
channels
New
channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Your usecase is a unique!
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Thought exercise
Ryan Fujiu | @ryanfujiu | WMD 2014
How does your product get better
with each friend (co-worker) who
joins?
[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels
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[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

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Ryan Fujiu, Product Lead of User Growth, Lyft

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  • Here are a few other cool talks from 500 Distro: http://www.abstract-living.com/best-5-talks-from-500distro/
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[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

  1. 1. Ryan Fujiu | @ryanfujiu | WMD 2014 How To Leverage Your Product To Discover New Growth Channels
  2. 2. Ryan Fujiu | @ryanfujiu | WMD 2014
  3. 3. Ryan Fujiu | @ryanfujiu | WMD 2014 I always need more.
  4. 4. Ryan Fujiu | @ryanfujiu | WMD 2014
  5. 5. Ryan Fujiu | @ryanfujiu | WMD 2014 How do you get there?
  6. 6. Ryan Fujiu | @ryanfujiu | WMD 2014 GROWTH Existing channels New channels
  7. 7. Ryan Fujiu | @ryanfujiu | WMD 2014 Optimizing existing channels
  8. 8. Ryan Fujiu | @ryanfujiu | WMD 2014 What do Airbnb, WhatsApp and Instagram have in common?
  9. 9. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit
  10. 10. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit &
  11. 11. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit &
  12. 12. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit &
  13. 13. Ryan Fujiu | @ryanfujiu | WMD 2014 Want to align your product with the channel?
  14. 14. Ryan Fujiu | @ryanfujiu | WMD 2014 1. Identify your growth channels
  15. 15. Ryan Fujiu | @ryanfujiu | WMD 2014 2. Talk to your users
  16. 16. Ryan Fujiu | @ryanfujiu | WMD 2014 3. Build / optimize your product
  17. 17. Ryan Fujiu | @ryanfujiu | WMD 2014 &
  18. 18. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  19. 19. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  20. 20. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  21. 21. Ryan Fujiu | @ryanfujiu | WMD 2014 (woah)
  22. 22. Ryan Fujiu | @ryanfujiu | WMD 2014 Now what?
  23. 23. Ryan Fujiu | @ryanfujiu | WMD 2014 Use case frequency
  24. 24. Ryan Fujiu | @ryanfujiu | WMD 2014 High frequency
  25. 25. Ryan Fujiu | @ryanfujiu | WMD 2014 Low frequency
  26. 26. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  27. 27. Ryan Fujiu | @ryanfujiu | WMD 2014 GROWTH Existing channels New channels
  28. 28. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  29. 29. Ryan Fujiu | @ryanfujiu | WMD 2014 Your usecase is a unique!
  30. 30. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  31. 31. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  32. 32. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  33. 33. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  34. 34. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  35. 35. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  36. 36. Ryan Fujiu | @ryanfujiu | WMD 2014 Thought exercise
  37. 37. Ryan Fujiu | @ryanfujiu | WMD 2014 How does your product get better with each friend (co-worker) who joins?

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