[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels
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[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

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Ryan Fujiu, Product Lead of User Growth, Lyft

Ryan Fujiu, Product Lead of User Growth, Lyft

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[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels	[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels Presentation Transcript

  • Ryan Fujiu | @ryanfujiu | WMD 2014 How To Leverage Your Product To Discover New Growth Channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014
  • Ryan Fujiu | @ryanfujiu | WMD 2014 I always need more.
  • Ryan Fujiu | @ryanfujiu | WMD 2014
  • Ryan Fujiu | @ryanfujiu | WMD 2014 How do you get there?
  • Ryan Fujiu | @ryanfujiu | WMD 2014 GROWTH Existing channels New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Optimizing existing channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 What do Airbnb, WhatsApp and Instagram have in common?
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit &
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit &
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit &
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Want to align your product with the channel?
  • Ryan Fujiu | @ryanfujiu | WMD 2014 1. Identify your growth channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 2. Talk to your users
  • Ryan Fujiu | @ryanfujiu | WMD 2014 3. Build / optimize your product
  • Ryan Fujiu | @ryanfujiu | WMD 2014 &
  • Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  • Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  • Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  • Ryan Fujiu | @ryanfujiu | WMD 2014 (woah)
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Now what?
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Use case frequency
  • Ryan Fujiu | @ryanfujiu | WMD 2014 High frequency
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Low frequency
  • Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio
  • Ryan Fujiu | @ryanfujiu | WMD 2014 GROWTH Existing channels New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Your usecase is a unique!
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 New channels
  • Ryan Fujiu | @ryanfujiu | WMD 2014 Thought exercise
  • Ryan Fujiu | @ryanfujiu | WMD 2014 How does your product get better with each friend (co-worker) who joins?