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Cult brands

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My take on what made some of the biggest Brands today and what made them from just another Brand to a "CULT BRAND"

My take on what made some of the biggest Brands today and what made them from just another Brand to a "CULT BRAND"


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Transcript

  • 1. CULT BRANDS: What They Did Right!!!
    By:
    ManasRanjanHota
  • 2. Brands V/S Cult Brands
    Brands
    Brands are spheres of influence, and the most magnetic brands win in the marketplace. They get repeatedly chosen over the competition, not once or twice, but week after week, year after year.
    Cult Brands
    Cult Brands are a special class of magnetic brands that command super-high customer loyalty and almost evangelical customers or followers who are devoted to them.
  • 3. Brands V/S Cult Brands
    BRANDS
    Cult Brands
  • 4. Things that differentiate Cult Brands
    History
    Culture
  • 5. Customers want to be the part of a group that’s different..
  • 6. Cult Brand inventors show daring & determination
    “This odd littleegg shaped car is just plain ‘Ugly.’ It won’t sell.”
    • Early Critics
    • 7. Volkswagen Beetle: The best selling car of all time!
  • Cult Brands Sell Lifestyles!!!
  • 8. Cult Brands create evangelists!
  • 9. Cult Brands always create customer communities
  • 10. Concluding…
    Cult brands focus on serving the customers they already have.
    They don't try to attract hypothetical new customers.
    They look to the congregation, value their opinions, and reward them.