CULT BRANDS: What They Did Right!!!<br />By:<br />ManasRanjanHota<br />
Brands V/S Cult Brands<br />Brands<br />Brands are spheres of influence, and the most magnetic brands win in the marketplace. They get repeatedly chosen over the competition, not once or twice, but week after week, year after year. <br />Cult Brands<br />Cult Brands are a special class of magnetic brands that command super-high customer loyalty and almost evangelical customers or followers who are devoted to them.<br />
Concluding…<br />Cult brands focus on serving the customers they already have. <br />They don't try to attract hypothetical new customers. <br />They look to the congregation, value their opinions, and reward them. <br />
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