FootieMate

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Transcript of "FootieMate"

  1. 1. footiemate the complete digital platform for soccer players, teams, camps and leagues. general requirements, Key Flows & Wireframes VERsion 4 July 17 20111 1 FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  2. 2. PAGE 2 The goal of this document ... This document helps explain the concept of the FootieMate Digital System. Page 3 - Market Requirements Document - Thoughts behind the idea. Page 7 - Product Roadmap - To come Page 8 - Launch Plan - FootieMate Sign-up + Club Launch plan Page 11 - Player Launch plan - Coming soon Page 12 - Primary User Profiles - The four main user groups that will use the system Page 13 - Key Flows - Explain the relationship between the various pieces of the system Page 18 - Player Homepage - High-level wireframe and feature explanation Page 29 - Team Homepage - Wireframe and feature explanation. Updated site map. Page 28 - FootieMate Registration + Admin - Coming soon Page 36 - Scores & Schedules - Flow, functionality and design of the Scores section. Page 41 - Player Dashboard - High-level wireframe and feature explanation Page 52 - League and Conference Homepage - To come Page 53 - Why WordPress? - Some ideas around using WordPress as the platform Page 56 - Mobile features - Works-in-progress2 1 FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  3. 3. PAGE 3Market Requirements DocumentExactly what problem is being solved (value propo- Repetitionsition)? Every player, team and club has the same needs. Coaches I’ve spoken to are screaming out for the right solution.The FootieMate Digital Platform aims to create the perfect websystem for soccer players, teams, camps and leagues. It’s a fully It’s about timehosted, fully featured, affordable, easy-to-maintain and profes- Amateur soccer wouldn’t exist without the concept of commu-sional digital system. We consider it as a system because the so- nity. Tons of hours are dedicated every week to helping peoplecial web, PC based and mobile web, and future devices (tab- play. Since the early days of the web this category has beenlets) all need to work together to create a smart digital strategy. largely ignored, or the only option has been through get-rich- quick style solutions.Value for moneyThe limited web/digital budgets are being wasted on the wrong For whom do we solve that problem (target market/things. For example: Archaic and one off custom platforms and segment/persona)?technology, that can’t scale or embrace new formats like Mo-bile. Any soccer team, coach or soccer related business owner that has a limited budget, requires a smart digital strategy, needs toSport marketing approach to users recruit and register new players, and wants to get the most fromOverall the quality of logos, UX, visual and information design, digital media.and branding is of low quality. In my experience its becausethe bar is so low in sports. Mainly due to the predominate role of How big is the opportunity (market size)?marketing in the industry, and sports marketing has many designcrimes to pay for. Soccer is in need of a complete digital strategy. There are mil- lions of kids, teenagers, adults and older men and women par-Lack of expertise ticipating in player soccer across the world, and my goal is cre-Soccer Coaches and typical club back office staff are not the ate a digital strategy, tools and a community to make it evenbest people to be creating requirements for a clubs digital strat- esier to play.egy. It’s not their expertise, and its luck (lots of volunteering) if ateam ends up with a half decent site or plan. The Library of Congress: The Business of Soccer http://www.loc.gov/rr/business/BERA/issue3/soccer.htmlFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  4. 4. PAGE 4Market Requirements Document“The 300,000 soccer clubs worldwide are com- All of the following are real possibilities, it’s a just a matter of when is the right time to activate them.prised of 240 million players, 30 million of whichare women” Ad Network Create an ad network with a very specific demographic. TheLuring more athletes to play soccer the answer? design and layout of the site will focus include IAB placementshttp://soccernet.espn.go.com/columns/story?id=670368&sec=u to serve FootieMate owned ads and sponsorships.s&root=us&cc=5901 The right ‘exclusive’ sponsor“300 million people and 3.9 million registered Exclusive sponsorship. One core sponsor (Nike, Toyota etc.) thatyouth players” fits the platform buys the entire platform. I don’t think an ‘ad- free’ version of the site is a good idea because its kills the op- portunity to do an exclusive sponsorship deal.How will we measure success (metrics/revenuestrategy/business/model)? Affilate marketing There are a ton of opportunities to create useful and contextu-Numbers ally relevant features that link out to relevant partners.Number of players, teams, clubs, leagues and associations thatsign-up for the service. Subscription model Theres an immediate layer of ‘free’ required because over theRevenue Model next twelve months we need as many players and teams toThere will be minimal revenue until the numbers of players, clubs sign up as possible. Subscription model comes in when the nextand leagues reaches a high enough number to warrant it. The layer of tools and services for all users are launched in the sys-overall spirit of the idea needs to take hold, and a community tem. Thinking very much like the approach of Linkedin.of soccer players and developers need to work through a defi-nition phase before it becomes a real source of revenue. In thespirit of an open community I think it’s the right move to be rela-tively public and transparent about the costs to build and up-keep the system. In many ways thats part of the appeal - withthe lack of digital expertise in sports too many clubs are spend-ing what little money they have on the wrong solutions/things.FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  5. 5. PAGE 5Market Requirements DocumentWhat alternative are out there now (competitive mobile platform, and I’m sure the costs of making that happenlandscape)? are not cheap. Their lack of specificity (Multiple sports) with soc- cer means theres a layer of features that probably don’t exist. Although they are focused on many of the right features (regis-Facebook (Groups) tration, donations etc.)http://www. facebook.com There’s absolutely no sense of community with how this was de-Many teams still want their own web site, and want to incor- veloped or run, it’s just a service. I want FootieMate to more likeporate team sponsorship and branding. Players don’t want Pandora. It’s empowering people to play soccer (Watch less,coaches, parents and soccer friends mixing with their day-to- play more - is a dream I want to see happen).day friends and activities. Features are not specifically alignedto the day-to-day aspects of soccer. Ultimately there needs to Club Website UKbe a Facebook solution for a club using FootieMate, and might http://www.clubwebsite.co.uk/need to be something we create for launch. A solid competitor, that’s soccer only. Based in the UK and hasActive Network been around for awhile. They’ve managed to offer free siteshttp://www.activesports.com with ads. I was concerned about their offering until I looked at their demo sites. They are truly terrible. They feel like first genera-Possibly the biggest competitor. They’ve been around for tion web sites that are not built on a social and mobile platform.awhile, and their experience has gotten them good partner- There approach predates Twitter, WordPress, tumblr etc. The UXships with many organizations (AYSO). Not that their site gives a and design of the FootieMate system will be significantly easierstrong indication of their work, but I sensing that UX and design to create, will look more professional, and won’t have featuresare not the top of the list with their solution. that require clubs to spend a significant amount of time to run/ operate. They are a little bit more focused on their efforts to em-Theme-ing. Compare the way Twitter allows a user to theme a power the overall community.site, in contrast to the older ways of doing that. Users don’t mindworking with a template, as long as its the right template and SquareSpacethere’s a level of flexibility. Users can spend minutes or hours de- http://www.squarespace.comsigning their theme on Twitter. I like this entire concept and figure they were mentioning. LowTheir platform feels dated and is not constructed on a social orFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  6. 6. PAGE 6Market Requirements Documentcost and custom design with a very tech/social savvy strategy. DemosphereMobile formats, social are all the right features that people in http://www.demosphere.comthe know require, and that first generation sites don’t have. Big-gest issue is that they are not specific enough to soccer to have E7SPORTSthe right features etc., and being a solution for all limits their http://www.e7sports.com/ability to form a community within an industry or category. Blue SombreroMy Football Club http://www.bluesombrero.com/http://www.myfootballclub.co.ukDifferent kind of business. But I want the sense of community Why are we best suited to pursue this (differentia-that these guys have. This is the best soccer idea on the inter- tor)?net. We’re soccer players whose day jobs are designing and build-ScoreYard ing web sites. We’ve worked closely with soccer teams to gethttp://www.scoreyard.com a good understanding of what coaches and players needUsing player registration upfront to organize your team. Unclear from a web site. We also know that managing a soccer teamon the details about this one. Not much to see on their site, but off the field is a ton of work, and the right digital tools will resultfeeling like broad sports focus. in a coach spending less time behind a desk, and more time coaching. My own personal bio might be relevant here.Fubleshttp://www.fubles.comEuropean and only mobile led solution. Good to compare how Why now (market window)?they immediately use Facebook connect to sign up. They are Mobile & Social - Watching, participating, organizing and learn-focused on multiple sports, and it feels like its not necessarily offi- ing about soccer has taken on a whole new meaning with all ofcial team based leagues, more aligned to pickup soccer (Play - the new social and mobile features that all ages are using. Am-now - right here). I consider this to be just one feature. Definitely ateur soccer can now have a LIVE component with the geo-one I would like, but I want to be more focused on organized graphically aware participants, and ease of creating and pub-clubs, and leagues. I’m confident that all of the organizational lishing content. Mobile and social might be the only web formataspects of running a team (admin workflow) are better handled that kids around the world experience (PC is what dad uses forthrough a PC on the web then through a phone. work).FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  7. 7. PAGE 7 PRoduct roadmap To comeFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  8. 8. PAGE 8Footiemate.com (sign-up + club) launch planWorth mentioning that registration, player roster/squad management, schedule (check-in, game page, scoring & schedule pageare the primary reasons why clubs will have an interest in the system. Having the ability to sign-up, create a site and the below fea-tures are what’s needed for launch. They also need to work on mobile (However, we can scale back on some of those features).A) High-level tasks: • The sign-up/registration process on FootieMate.com • Create a profile with a photo, bio, location, add their social services, and contact information • They should be able to create a site in minutes (Registration flow will reflect that) • Once signed up a club admin should be able to add a full squad of players and schedule to activate the player/coach dash- baords • FootieMate ads that are embedded within every template need to be operational (Google ads for the short term)Questionable for launch: • Signing up via mobile • Teams should be able to make payments to FootieMate for general services. Could be just Paypal. • Perhaps for launch we focus on player, team and clubs (multiple teams). Leagues and associations come laterB) Transition from your current site • Clubs should have multiple options for a new site. They can create a new FootieMate URL, continue with their old host, or work with a preferred partner for a new hosted site with their own domain name. We should get a referral fee. • They should have the ability to create news blog posts, add schedule, and copy and paste as much content as required from their old siteC) Design & ThemeingFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  9. 9. PAGE 9Footiemate.com (sign-up + club) launch plan • They should have the ability to change the color scheme/style of their site and add an image at the top of the page • They should be able to contact us to create new logos + header imagery as a paid service. • They can upload a new header image • Make sure to include image sizes for mobileQuestionable for launch: • Theme gallery. A team should be able to browse design themes (same theme, just color options), and can select one and thats the style for their site (They add their logo + header imagery) • An image gallery for header imagery. A team should be able to browse header imagery, and can select one for their site (They can download and add their logo, then upload to their site)D) Team/Club Public Site - Core Features • I’ve looked through the features from page 21 and 22 for a team site (T1.0 - T15.0) and I’m not sure if anything can be eliminat- ed for launch? All considered integral to getting a team excited enough to sign-up.E) Team Dashboard - Core Features • Launch: D1.0, D2.0, D3.0, D4.0, D6.0, D7.0, D8.0, D9.0, D11.0, D12.0, D.15, D16.0, D.17, D.18, D.19Questionable for launch: • D5.0 - A player or coach has the ability to create a separate (player, coach) site thats independent of their existing club one. We could just have a link back to FootieMate.com to create a normal player/coach site. What would be ideal is that the player personal/bio info could be imported into that work-flow. The player may choose to set a different status (Wants to leave their cur- rent team without them knowing). • D10.0 - Coaches JournalFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  10. 10. PAGE 10Footiemate.com (sign-up + club) launch plan • D13.0 - Formation Wizard. Would love to get this in initial release because its a great example of a coaching tool. Could also be a good paid feature prototype. • D14.0 - Fitness/Coaching Wizard • D20.0 - Book of skills • D21.0 - Videos & Photos • D22.0 - Personal homepage settings. Not sure if we can live without these options? Perhaps its a more restricted list • D23.0 - Mobile Dashboard SettingsFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  11. 11. PAGE 11player site launch plan • Coming SoonFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  12. 12. PAGE 12 PRIMARY USER PROFILES There are four main user groups that will have a vaslightly different content and features. They are: Coaches - Think of Coaches as a layer of content and activity that sits above the schedule and player information. He needs tools to manage the day-to-day management of the team, and tools that specifically help his players and staff. Players - We need players to feel that FootieMate is credible and best place to be if they are serious about soccer. At a minimum they can have their own personal site, or if they are playing for a club they need to use the dashboard and tools. Many players will only utilize the mobile version of the system (Where, what, when etc.). At a minimum we need their basic information (name, contact and social) to have a dashboard. Back Office - The organizational right-hand-man of the coach. They run the site. Add/delete pages. Add/delete/update profiles. Work with sponsors. Coordinate the calendar. Deal with registration and finance. Parents/Fans - For kids teams the parents will be the main voice of the (kids) players. They also have access to spectator style tools that help them report and capture information and stories about games.FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  13. 13. PAGE 13 KEY FLOWS 1. High-level view of the overall system. 2. Soccer players across all demographics and geographies are the key target for the entire FootieMate Digital System. We are creating tools that enable them to play more often, easily meet other players, find teams and leagues, put themselves in the shop window for other teams, and to improve there skills and fitness. What inhibits players abilities from playing comes down to organization and communication. Soc- cer players are the most important aspect of the entire system. Our tools will fill the void. 3. The season schedule content and functionality is the most important feature on the site. It’s the cornerstone of contextual relevance for a player, coach, back office, parent etc. It’s the reason they will come to the site, and will define the navigation, features, tools and layout of the site.FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  14. 14. KEY FLOWS: 1. SYSTEM FLOW PAGE 14SYSTEM FLOWThis should give a clearer picture of how the flow of sites across easy to set up and manage on a day-to-day basis.the system work together. There are several kinds of content(Schedules, scores, roster etc.) that have a role across everything.The cordination of managing all of these sites is a challenge. I’mnot sure if complicated CMS workflows, too many configurations,or settings will be tolerable for this user group. It needs to be super FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  15. 15. KEY FLOWS: 2. PLAYERS PAGE 15PLAYERS FLOW• By targeting clubs (multiple teams, boys and girls, men and • Players don’t have to have a public facing player page. Theywomen) we could end up with 75 to 350 players for just one club. are presented that option when they login into their clubs dash-• Players can sign up for their own none club related page. Per- board page. That one dashboard manages their public page.haps they want to use the page in order to get a slot on the best • Some players could play on multiple teams and may onlyclub in a league need one personal page.• When a club creates a new season they MUST add every mem- • When a coach is creating a team site for a club they mightber of the squad into the system. At a minimum its name, address, decide to not include player pages (for every player or just foremail, Facebook, and Twitter accounts.The flows here demon- some). They still need the player data so the player data (andstrate just how important that data is for the overall effectiveness utility for the player) can be used in the dashboard.of the system. FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  16. 16. KEY FLOWS: 3. season schedule PAGE 16SEASON SCHEDULE• Each season could be used as the pay mode for the site. Per- • The first two things a club needs to do when they create a sitehaps theres a mode for the off-season or theres a camps mode is to create the schedule for the system and enter the squad(changes the site navigation, functionality etc.). information.• Should understand if its possible to hook in any Facebook, • Players and coaches will have the ability to check-in for aGoogle calendar or other method of creating or viewing events game. This feature is to solve for the guess work of who’s going• The schedule defines the business for a club. The number one to make it to practice and games. Coaches will have a ‘Who’sbusiness goal for any soccer school and camp is to get x amount checked-In view’ so they can quickly see if they have enoughof players registered as soon as possible for their teams. With that people.out of the way they can focus on practice and games. • Each game will have a page dedicated to it. It will pull in all• The system needs to switch seasonally. We should archive each of the content for that game. The content comes from all of theseason (including content) by switching years. user groups in the form of Tweets, video (YouTube), SMS, blog FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  17. 17. KEY FLOWS: 3. season schedule PAGE 17SEASON SCHEDULEposts, FB posts.• Build data over the course of multiple seasons. Rosters, scores,league position, performance against teams etc. will be interest-ing data points to compare in future seasons. For example: TeamA has beaten Team B 6 times over the past 4 seasons. FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  18. 18. PAGE 18 player HOMEPAGE This site should mostly run on autopilot. Its should be a minimal amount of effort for a player to create, and should not be considered a replacement for a players Face- Book page. It’s goal is to be a players public soccer profile. They will use it as a refer- ence to prospective coaches and (soccer) friends. It’s not a typical WordPress blog. Players will be locked out of many of the typical WordPress Admin features. Can’t change categories, themes etc. But if a player wants to use it as their primary blog, it allows for posting. I see this as a free page for anyone to create. Ultimately this player directory could live as a directory off of the main FootieMate.com site. (Same could be said for a club directory). Should mention that a basic level of themeing and color schemes will happen here. Not too different than Twitter, but more limitinFOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  19. 19. PLAYER SITE MAP PAGE 19To come FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  20. 20. PLAYER HOMEPAGE (TOP) PAGE 20 P1.0 Promotional text (with logo) for FootieMate. Needs to be managed through P2.0 P3.0 some kind of FootieMate Super Admin (Across all Club, player etc. sites)P1.0 P2.0 My Club Login. The link to the Team dashboard for the players team/club. P4.0 P6.0 P3.0 My Login. One graphic. Need several sizes as it goes across Mobile etc. ShouldP5.0 include a default if nothing is uploaded. Could also include a sponsor within the same graphic. Should be very easy for admin to upload/swap images. P7.0 P8.0 P4.0 FootieMate Player Card. Title for the site/page. Is the better SEO value in Foot- ieMate + player name? P5.0 Player profile/bio information. Basic information based off of registration data (Name, Nickname, Location, Position). The status copy is an option for the player to switch given the soccer status (Injured, available, current club name, on vacation, retired etc.). Should also consider coach profile. There is also room for a headshot for the player. Should include a default if nothing is up- loaded. P6.0 120x60(?). This is a FootieMate owned ad placement. Short term this will be filled with Google ads. P7.0 Navigation. There will be a default site navigation when the site rolls out. - Blog. Player will be able to create typical WordPress style blog posts. - Contact. Player will have several options for how they want to be contacted. Privacy and security is a concern. - Bio. Short player bio. Could include a timeline later. - Search. Reveals a typical search box to search the site. P8.0 Next Game Module. Functionality is best described at T8.0. Given that this is a public web site for a player there are a few privacy related changes from the dashboard view. Don’t see value in having this functionality as an option in the admin. Removing: Full schedule, Player check-in, Field/location information, FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  21. 21. PLAYER HOMEPAGE (TOP) PAGE 21 Weather. Added: Link to Club homepage. Again, this doesn’t have to be a FootieMate club. P9.0 FootieMate Rating. Acts just like a poll. Teammates can rate you as a Footie- Mate player. That criteria gets explained on FootieMate.com when users click the ‘Explanation’ link. P10.0 Soccer Reel. This a combination of media that a player assembles to best rep- resent their soccer skills/career/resume. The actual content is pulled from social P9.0 media and content sites. What’s presented here is a combination of YouTube videos and Flickr photos. Its assumed the player knows how to upload content, create accounts and embed that content into the FootieMate system. P10.0 P11.0 300x250 ad unit. This is a FootieMate owned ad placement. Short term this will P11.0 be filled with Google ads. P12.0 Activity Stream. Think of this module as acting similarly to the lifestream con- cept that’s been around recently. The goal is to give players the option to integrate their other social activity (YouTube, tumblr, Facebook, Twitter, Flickr, Google Buzz, MySpace etc.) into their lifestream. Although some players might P12.0 want to keep this as soccer only, and might not want friend activity or com- P13.0 ments etc. in the stream. This approach could gives players the ability to use P14.0 their day-to-day social networks and the associated tools to publish content. We don’t need to recreate those tools. Perhaps we just pull certain tagged (FootieMate) content from those services? For example a player might use his iPhone at a game to record a penalty kick at a game and decided to upload it to YouTube (typical for him). That content would get pulled into this stream (along with everything else). P13.0 Integrating existing Social World. Direct links to players social services and des- tinations P14.0 Your friends on FaceBook. FaceBook friend activity. Standard module from FaceBook that if you’re logged into FaceBook you can see friend activity.FOOTIEMATE.COM - The Complete Digital PlatformSoccer Players, Clubs and Leagues and Leagues. FOOTIEMATE - The Perfect Web System for for For Soccer Players, Teams, Camps FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  22. 22. PLAYER HOMEPAGE (BottOM) PAGE 22 P15.0 Footwear Module. This is an example of one of the ways to monetize a player page. Players add their soccer shoes/cleat/boot information to their profile. They also rate them. This could be for any piece of equipment (uniforms, goal- keeper gloves, coaching books etc. We link through to an eCommerce site (pay per click) to purchase. We can also create a data point that can be sur- faced elsewhere (In a trends section?). For example: 500 players like the Nike x9 soccer shoes. P15.0 P16.0 Popular. This blogs (or other players blogs?) most popular posts. Also break down the stream by category (Mobile.YouTube, regular posts etc.). P17.0 About me. Short blurb leading to the about page. P18.0 Larger promotional text (with logo) for FootieMate. Needs to be managed through some kind of FootieMate Super Admin (Across all Club, player etc. sites) P16.0 P17.0 P18.0FOOTIEMATE.COM - The Complete Digital PlatformSoccer Players, Clubs and Leagues and Leagues. FOOTIEMATE - The Perfect Web System for for For Soccer Players, Teams, Camps FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  23. 23. PAGE 23 TEAM HOMEPAGE Once a player is registered with a new team, the team administrator adds him/her to the squad, and as part of that process the player is sent an email to check out (and complete) his player profile. The following dashboard is the homepage of the players soccer world.FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  24. 24. TEAM SITE MAP PAGE 24 COMPETITIVE RECREATIONAL REGISTRATION SCORES & SCHEDULE NEWS BLOG BIOS ABOUT CONTACT Teams Age Charts Online Game Detail Page Bio Detail Page Testimonials Coaches FAQ’s By Mail Awards Camps & Clinics History Tryouts Sponsors Leagues & Standings Club FAQ’s FAQ’s RefereesCOMPETITIVE CAMPs & CLINICS efficient admin process that goes with it. It will alsoCompetitive- Section deals with the most impor- Informational pages that act like flyers to promote allow us to dynamically integrate scores, sched-tant group of teams for a Club. They are competi- camps and clinics. Page will contain information, ules (player registrations) once, and it will appeartive players who pay the most, and will play the video, photos, coach and price information. There across the entire system (Clubs sites, leagues siteslongest (years). Even at a younger age these play- may need to be an online registration component etc.).ers are recruited heavily. built for this. But this may not need to go through FAQ’S the league (CALSOUTH) the way the formal regis-TEAMS List of typical FAQ’s. Will anchor link questions to tration works, and perhaps we link out to Paypal.Team homepage breaks down into four catego- answers on one long page. Current players may have a way to sign-up withinries (Boys, girls, mens, womens and coed). Every the dashboard view. RECREATIONALteam may not use all of these categories. Each This group is for less serious and younger kids toteam has a homepage that they’ll use to post TRYOUTS play organized games against each-other. Acts asscores, schedule and general information. Ex- Informational page describing the process to trout a farm system forpectation is that there could be 4 to 40 different for a club. Information will be a short description,teams. Consider that a U10 - Boys team will turn photo, video, date and time and location of the REGISTRATIONinto U11 - Boys team the following year, and we field. Explaining how registration works across teams andmight want a simple way for a team to update all the league. Outlines key dates and process. Focus LEAGUES & STANDINGSteams at the end of a season. They’ll also need to is on attracting new players, and directing them to This is a very important FootieMate feature. It dealsupdate the roster for new players + ones who’ve the relevant sections of the site. with a clubs relationship to a league. Many of themoved on. The URL should be concise and infor- official/formal leagues (CALSOUTH) will have all SCORES & SCHEDULESmative: www.carlsbadwave.com/u10boys of the teams scores and results, schedules and a This page will act like a traditional scoreboard,COACHES league table, so we might want to iFrame or just displaying the latest scores from all teams. Click-A simple page that displays bio information for link to that information. Further investigation is re- ing on a game module will bring users to a gameeach coach. Important for teams to sell their quired to see if theres a feed to pull the content detail page. There are 3 states to scores (Pre, Dur-coaches expertise. Will include bio, photo, into the club site. When we build a solution for the ing and Post). Pre-state displays the fixture withachievements and contact information. leagues it will include that information, and the relevant game information (time, venue, weather FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  25. 25. TEAM SITE MAP PAGE 25 COMPETITIVE RECREATIONAL REGISTRATION SCORES & SCHEDULE NEWS BLOG BIOS ABOUT CONTACT Teams Age Charts Online Game Detail Page Bio Detail Page Testimonials Coaches FAQ’s By Mail Awards Camps & Clinics History Tryouts Sponsors Leagues & Standings Club FAQ’s FAQ’s Refereesetc.) During follows the game and attempts to dis- can only display player first names (no last names)play the score as the game is progressing (Via Twit- on this page (Coaches, and back office are fine).ter or SMS). Post displays the final game score. We A condensed version of this bio page displays onshould consider the archived state of each weeks the homepage. It will pull from all bios to displaygames, we may still want to navigate to them one random profile at a time. We should considerthroughout the year. The following year will include an admin function to ‘not display’ a player in theplaying the same teams in the same venues (prob- bios or homepage areas.ably at different times), and we do want the ability ABOUTto navigate through last seasons results. These are really simple informational pages. Best toNEWS BLOGS refer to the Jepgs/Wireframes that will explain howThis section will operate like a typical blog. Admins the pages are displayed.will have the ability to make posts, add categories CONTACTand tags for their content. Snippets of the content Phone, Email, Name and Address informationwill appear on the homepage, and throughout here. Link to Google maps to the home field.the (right channel) site. Hoping we can use someof the already existing tools mobile tools for Word-Press to have the ability to make posts from mo-bile.BIOSLanding page displays a condensed view of bioson key players, coaches and back office. We canuse the same ‘bio’ template/layout for all. Thispage is populated from the content that playersadd in their profile dashboard. The page will in-clude a thumbnail image, and several fields. We FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  26. 26. TEAM HOMEPAGE PAGE 26 T1.0 Promotional text (with logo) for FootieMate. Needs to be managed through some kind of FootieMate Super Admin (Across all Club, player etc. sites)T1.0 T2.0 T2.0 Team Login. All user groups login to their Team Dashboard here. Each user pro- T3.0 file (Coaches, Players, Back Office, Parents?) see a different dashboard and T5.0 has different privileges. T3.0 Team/Club branding. One graphic. Need several sizes as it goes across Mo- bile etc. Should include a default if nothing is uploaded. Could also includeT4.0 a sponsor within the same graphic. Should be very easy for admin to upload/ swap images.T6.0 T7.0 T4.0 Site primary nav. Teams will be able to add/delete categories no differently then within a typical WordPress site. With that said the site should come out of the box with a default ‘recommended’ set of navigation categories.T8.0 T5.0 Drop down menus. When a user rolls over a primary nav item they view the drop down menus. T9.0 T6.0 Feature 1 (2 and 3). This row of Features is used by the site admin to promote any content, sections or features. These areas should have the ability to con- tain a full graphic, or smaller photo, but should be type based, and not depen- dent on graphics. T7.0 300x250 ad unit. This is a FootieMate owned ad placement. Short term this will be filled with Google ads. T8.0 Next Game Module. Same functionality as the ‘Next Game module’ within the Dashboard with one exception. The ‘Player Check-In’ brings the user to a page were they can login to their dashboard to login, and set their status. T9.0 Alerts. The equivalent of a sticky post in WordPress. This post should be the quickest and simplest way for the admin to post an important message. It doesn’t always have to be activated. FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  27. 27. TEAM HOMEPAGE PAGE 27 T10.0 Your Friends on FaceBook. Your friends on FaceBook. It can’t be ignored as many of the players etc. will be active on FaceBook, so some level of integra- tion becomes very important. At a minimum it seeing friend activity (many of them could be on your team). I’m guessing FaceBook (Groups) is a big com- petitor of this entire idea, and its likely that that’s what’s player’s and clubs are using now. By building a FootieMate FaceBook app to work within FaceBook we might have a better chance of pulling Clubs away from Facebook and to our full system. T11.0 FaceBook friend activity. Standard module from FaceBook that if you’re logged into FaceBook you can see friend activity. T12.0 Latest News. Team sites have standard blog style posting were several of the latest posts are added to the homepage content stream. T13.0 About ‘Team Name’. A short piece of content pulled from the main About page. T14.0 Team name on Twitter. Pulls in the latest team Tweet from their Twitter account. T10.0 Users should have the ability to ‘Follow the team’ on Twitter from here. T12.0 T15.0 For Fans and Friends. Each team can select what Tools are available for par- ents and fans to follow their teams. This page brings fans to a page of links with info + download information T11.0 T13.0 T14.0 T15.0 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  28. 28. FOOTIMEATE REGISTRATION + ADMIN PAGE 28 Coming soon. FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  29. 29. TEAM HOMEPAGE - Working examples PAGE 29 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  30. 30. TEAM HOMEPAGE - Working examples PAGE 30 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  31. 31. TEAM HOMEPAGE - Working examples PAGE 31 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  32. 32. TEAM HOMEPAGE - EXAMPLE OF THEMEING PAGE 32 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  33. 33. TEAM HOMEPAGE - Working examples PAGE 33 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  34. 34. TEAM HOMEPAGE - Working examples PAGE 34 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  35. 35. TEAM HOMEPAGE - OLDER Working examples PAGE 35 FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  36. 36. PAGE 36 scores and schedules Club Homepage > SCORES & SCHEDULES HOMEPAGE > GAME DETAIL PAGE Scores and Schedules is one of the most important ideas behind FootieMate. Ama- teur soccer teams do not have game feeds to power any live scoring or social con- tent streaming. Today, parents, coaches and players create a ton of content around every game, and I want to aggregate it and add it to a game detail page. I’ve also been told that coaches are prepared to send SMS messages during games to up- date things like scores.FOOTIEMATE - The Perfect Web System for Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  37. 37. SCORES & Schedules Homepage PAGE 37SS31.0 SS31.0 Display. This functionality is the way to sort the games in the lower area of the page. As checkboxs are being selected the list is dynamically updating (With- out a page refresh). SS32.0 SS35.0 SS32.0 Early games. Today’s date and time. Game before 12 AM are categorized asSS36.0 early games SS37.0 SS38.0 SS33.0 Late games. Today’s date and time. Game before 12 AM are categorized as SS39.0 SS41.0 early games SS40.0 SS42.0 SS34.0 Completed games. Games that are over. The order is based off of the last game at the top. SS35.0 Today’s game links. Links reflect calendar like functionality (Same as ). ‘Today’s Games’ bring you to the ‘Scores & Schedules’ Homepage. ‘Tomorrows games’ bring you to the next days games, and ‘Full Schedule’ bring you to the sched- ule homepage. SS36.0 Next game module. This is the same as the ‘Next Game Module’ described in the Homepage Wireframe (T8.0), and is explained more detail here. SS37.0 Team name. Name of the team (By age). SS38.0 Twitter updates. Each team uses a #name on Twitter for game day content. Players, Coaches, fans and back office can Tweet links, images and posts. We SS33.0 need to enable the site admin to assign each team with a relevant hashtag to pull in. All four user groups can use it. SS39.0 Kickoff time. Data thats pulled from the schedule when its first created. If the admin decides to change the time of a game the it should be reflected here. SS40.0 Game detail page. That’s this page. Every game (for each team) gets one. SS41.0 Team Page. Links through to the teams homepage SS42.0 Team A. The left side of this scoring module will always reflect the home team FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011
  38. 38. SCORES & Schedules Homepage PAGE 38 (right is away). The club admin will have the option to add opponents and league logos as they create teams when they create the schedule. We should use a default image when one is not provided. SS44.0 SS43.0 SS43.0 Team B. This is our (Home team) name and logo. The logo should appear based of off the registration flow (uploaded there). The title should be the club without adding the age (U15) part of the name. SS45.0 SS46.0 SS44.0 Game Score. Can this update via an SMS message? This could be the coach- es responsibility. SS45.0 Location. Admin has defined the Home field address in the admin (Away SS47.0 games change address). The map address is part of that. SS46.0 Weather. Reflects the weather at the current time. SS47.0 Pregame Countdown. In this state all games will display a countdown clock thats counting down to the kickoff time. When does a game change from ‘Pre’ to ‘During’ to ‘Post’ game? SS34.0 Games change from ‘Pre’ to ‘During’ based off of the game time in the schedule (created by the admin). Game scores are updated as the game plays through. Game goes into a ‘Post’ state 4 hours after the start time. On the Scores & Schedules page when do we switch the mode to go from last games played to upcoming games? The page needs to feature the upcoming games, and we push users to the schedule page to get results. The page needs to change in alignment with the calendar (At 12 AM it changes to the next day of games). By default it should not display a day with no games (displays next scheduled day of games). Question: Is it possible to use tags within an SMS (or Twitter) feed to name scor- ers and other alerts? I don’t think theres a solution to have an official game clock. FOOTIEMATE - The Perfect Web System for for Soccer Players, Clubs and Leagues FOOTIEMATE - The Perfect Web System Soccer Players, Clubs and Leagues WEB: www.footiemate.com EMAIL: FootieMail@gmail.com Version 1 | June 27 2011

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