On October 23rd, 2014, we updated our
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Current Product Basket (Eco Friendly) World standard White Cement A protective base for Paints Ready mix Texture Finish Glass Fibre Reinforced Concrete Superior substitute of P.O.P. Elastomeric coating material Birla White is…
Delhi Airport T-3 Prestigious Clients Birla White is…
Vision-2015 To be a Globally Benchmarked organization in White Cement, its value added products with continued focus on Quality, Customer delight and to have revenue of Rs 3000 Crore by FY 15. Mission To deliver Superior Value to our customers, shareholders, employees and society at large with increased focus on living with our values Values Integrity, Commitment, Passion, Seamlessness & Speed Vision – Mission - Values Vision - Mission…
“ To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better, sustainable way of life for the weaker sections of society and raise the country's Human Development Index .”
Mrs. Rajashree Birla, Chairperson
The Aditya Birla Centre for Community Initiatives
and Rural Development
Vision - Mission…
Linkage Business Vision Linkage Business Vision with CSR Vision
Integrating CSR with Business… Business Objective CSR Objective Our Product should not get abused Imparting right knowledge through training programmes to Male & Female Create a Pool of Skilled Applicators who are practically like business ambassadors Skill enhancement Self Confidence Women empowerment Economic Development Increase Product volume sales Raise the country's Human Development Index Feedback to R & D for further improvement in Product quality & Applications Applicator Skill develops and helps to update his Knowledge which resulting increase in per capita income. Product Promotion (Rural Marketing) More employment opportunity for new applicators
Applicator Trainings Identification of Potential Trainees Identification of Contractors Listing Applicator Training Process Mode of Trainings Residential Training “Vikas” On Site Training Training with GO-NGOs Training Knowledge of Products and Tools Class Room Training Life Skill Education Practical Product Applications Post Training Support Feed Back Free Tool Kit Association Contractors & Stockiest Periodical Feed Back about Self & Products Allotting batches
Applicator Trainings Residential Training through “Vikas Ek Disha”
Vikas Training School with Residential Facility
7 Days Class Room Trainings
Training of tools operation
Life skill education.
Practical Applications of Products.
Average two batches every month.
Trainees from all over India
Applicator Trainings Women Applicator Training (Empowerment)
Opportunity to women to become unskilled level to skilled level
Normally women workers paid Rs 100/- per day, after the training income grown up by Rs. 150/- per day
Applicator Trainings in Collaboration with GO-NGOs On Site Training in Collaboration with GO-NGOs
Organized training under Tamil Nadu Government Project “ Vazhnthu Kaattuvom Project ”
Birla White Regional “Vikas Training Center” in Coimbatore with “ Shri Ramakrishna Mission Vidyalaya ”
Right Skill and Right Tool Makes Great Work Tool Board Practical Applications Applicator Trainings
GRACO T MAX 405 GRACO ULTRA MAX 695 GRACO RTX 1500 Machines for Application Applicator Trainings
Certificate and ID Card Applicator Trainings
Training being organized zone wise in all over the India.
Pre & Post Training facilitation and support by Marketing Team.
Applicators from more than 100 locations got trained from Different zone.
Applicator Trainings Sr. No. Applicator Training Type No. of Applicator Trained 1 Training through Vikas Training School 479 2 Women Applicator Training 400 3 Training On Site 1370 Total Applicator Trained 2249 4 Trained by Applicator after training >1000
Pre & Post Feed Back Mechanism Feed Back Mechanism
Business and Social Impact Impact Business Impact Social Impact Continuous development of applicators from all over India both male and female Skill enhancement Women Empowerment Economic Development Product sales volume increase on continuous basis Growth in per capita income for an individual from 100-150 to 250-350 per day. Interaction with ultimate users Socializing with low income group Speedily Execution of Projects Regular employment in same trade. 50-60% increase in BW product consumption was found by all participants in their respective areas An increase of 7-12 % in coverage of products Skill level gone up Right application of the products Confidence of customers on applicators increases
Case Study Case Study
Way Forward Way Forward
Training to 1000 number of applicators every year.
More training schools in collaboration with GO-NGOs
Linked applicator performance with business development schemes.