The Meaning of Relentless Networking

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From a presentation that I recently gave to Business students at Cal Lutheran University. The idea was to help soon-to-be graduates understand how they could use a huge networking campaign to land, keep and succeed at a new job

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  • The Meaning of Relentless Networking

    1. 1. Paths to Professionalism The Meaning of Relentless NetworkingBy Dustin Luther (@tyr)http://www.DandB.com/
    2. 2. My Professional Path
    3. 3. Contractor to Employee• Networked Relentlessly• Contracted to Create: 1. CredibilityLIVE 2. Influencer Outreach 3. Internship Program• Solved Problems • Video Production • Organized Events
    4. 4. Influencer Outreach• Identify Influentials: Small Biz Experts• Listen: Follow (Twitter) & Subscribe (blogs)• Promote: Share (Facebook), Tweet/Retweet (Twitter), Link (blog posts)• Engage: Interviews, Events
    5. 5. My Advice• Network Relentlessly• Accomplish Things• Solve Problems
    6. 6. Network Relentlessly• Take HUGE Risks -- It will never get easier• Reach out to Influentials -- Focus time on an "aspirational" social network like Twitter• Build Authority -- Learn by educating on YOUR blog• Over Promise -- Forces you to find creative solutions
    7. 7. Were Hiring!• Mostly developers: but always interested in rockstars!• Internships: Might have room for one more marketing intern this summer
    8. 8. Start Networking!• Twitter: • Team: @DandB • Personal: @tyr• Facebook: • Team: /DandBCredibility • Personal: /DLuther• LinkedIn • Team: D&B Credibility Corp http://www.DandB.com/ • Personal: /in/DustinLuther

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