Making Social Media Work for You

Making Social Media Work for You by Dustin Luther (@tyr)

Business Source? Referrals? Direct to Consumer?

Agent Biz Cycle (A.B.C.) Community Sphere Consumers Clients Prospects

Agent Biz Cycle (A.B.C.) Community Sphere Building Sphere Consumers Clients Prospects

Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects

Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management

Building Your Sphere Blog Twitter Facebook

Using Email?

Blogging is Easier! Webmail Blog Post

Email to the World

Text Already Doing It!

Twitter

Twitter Basics

Why Twitter?

Keys to Facebook

Keys to Facebook • Super easy

Keys to Facebook • Super easy • Awesome referral (“sphere”) marketing

Keys to Facebook • Super easy • Awesome referral (“sphere”) marketing • Focus on status updates

Ranking Suggestions Updates

365 Things To Do

Back to his Hub

Example Hub

Training Course • Week 1: Writing a Blog Post • Week 2: Using Photos, Videos and Links • Week 3: Creating Landing Pages • Week 4: Facebook Basics • Week 5: Twitter Basics

Lead Generation Community Sphere Building Sphere Consumers Clients Prospects

Lead Generation Community Lead Generation Sphere Building Sphere Consumers Clients Prospects

Lead Gen = The Hub

Website

Dynamic Content

Into a CRM Home Search Email Newsletters

CRM => Conversions

Ask for Biz Phone Email

Client Management Community Sphere Building Sphere Consumers Clients Prospects

Client Management Community Lead Generation Sphere Building Sphere Consumers Clients Prospects

Client Management Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management

The Tools

DocuSign

Cloud CMA

Google Apps

Agent Biz Cycle (A.B.C.) Community Sphere Building Sphere Consumers Clients Prospects

Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects

Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management

Successful Hub Baseline 1. Proud of It 2. Dynamic Content 3. Home Search 4. Ability to Prospect

Interesting vs. Interested

http://DustinLuther.com Twitter: @tyr

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Making Social Media Work for You

by Dustin Luther on Sep 15, 2010

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Making Social Media Work for You — Presentation Transcript