Making Social Media Work for You

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Presentation geared educating professionals on how they can use internet marketing tools like blogs, facebook and twitter to generate more business.

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  • Wish I could offer a complete DIY kit, but your strategy is really gonna depend on you knowing what you’re trying to accomplish.







    Source:

    http://www.flickr.com/photos/rock_alien/2192853145/





  • Making Social Media Work for You

    1. 1. Making Social Media Work for You by Dustin Luther (@tyr)
    2. 2. Business Source? Referrals? Direct to Consumer?
    3. 3. Business Source? Referrals? Direct to Consumer?
    4. 4. Agent Biz Cycle (A.B.C.) Community Sphere Consumers Clients Prospects
    5. 5. Agent Biz Cycle (A.B.C.) Community Sphere Building Sphere Consumers Clients Prospects
    6. 6. Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects
    7. 7. Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
    8. 8. Building Your Sphere Blog Twitter Facebook
    9. 9. Using Email?
    10. 10. Blogging is Easier! Webmail Blog Post
    11. 11. Email to the World
    12. 12. Text Already Doing It!
    13. 13. Twitter
    14. 14. Twitter Basics
    15. 15. Why Twitter?
    16. 16. Keys to Facebook
    17. 17. Keys to Facebook • Super easy
    18. 18. Keys to Facebook • Super easy • Awesome referral (“sphere”) marketing
    19. 19. Keys to Facebook • Super easy • Awesome referral (“sphere”) marketing • Focus on status updates
    20. 20. Ranking Suggestions Updates
    21. 21. 365 Things To Do
    22. 22. Back to his Hub
    23. 23. Example Hub
    24. 24. Training Course • Week 1: Writing a Blog Post • Week 2: Using Photos, Videos and Links • Week 3: Creating Landing Pages • Week 4: Facebook Basics • Week 5: Twitter Basics
    25. 25. Lead Generation Community Sphere Building Sphere Consumers Clients Prospects
    26. 26. Lead Generation Community Lead Generation Sphere Building Sphere Consumers Clients Prospects
    27. 27. Lead Gen = The Hub
    28. 28. Website
    29. 29. Dynamic Content
    30. 30. Into a CRM Home Search Email Newsletters
    31. 31. CRM => Conversions
    32. 32. Ask for Biz Phone Email
    33. 33. Client Management Community Sphere Building Sphere Consumers Clients Prospects
    34. 34. Client Management Community Lead Generation Sphere Building Sphere Consumers Clients Prospects
    35. 35. Client Management Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
    36. 36. The Tools
    37. 37. DocuSign
    38. 38. Gist
    39. 39. Cloud CMA
    40. 40. Google Apps
    41. 41. Agent Biz Cycle (A.B.C.) Community Sphere Building Sphere Consumers Clients Prospects
    42. 42. Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects
    43. 43. Agent Biz Cycle (A.B.C.) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
    44. 44. Successful Hub Baseline 1. Proud of It 2. Dynamic Content 3. Home Search 4. Ability to Prospect
    45. 45. Interesting vs. Interested
    46. 46. http://DustinLuther.com Twitter: @tyr

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