• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Creative SEO

on

  • 2,310 views

test

test

Statistics

Views

Total Views
2,310
Views on SlideShare
1,492
Embed Views
818

Actions

Likes
0
Downloads
0
Comments
0

5 Embeds 818

http://4realz.net 647
http://dustinluther.com 161
http://www.linkedin.com 8
http://webcache.googleusercontent.com 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />

Creative SEO Creative SEO Presentation Transcript

  • CREATIVE SEO Strategies for Generating Business from Search By Dustin Luther (@tyr)
  • THE FLOW Evolution Scams Strategy Reiterate Evolution of SEO Common SEO Scams Developing an SEO Strategy Importance of Reiteration
  • SITE BASELINE Evolution Scams Strategy Reiterate Proud of it Dynamic content Home search Ability to prospect
  • WHAT IS SEO? Evolution Scams Strategy Reiterate Search Engine Optimization (SEO) “Process of improving the volume or quality of traffic to a web site or a web page from search engines” ~~ Source: Wikipedia Great SEO is part art, part science
  • SEARCH ENGINE HISTORY Evolution Scams Strategy Reiterate Original search engines determined rank by: 1. On-site info (text, title, URL, keywords, etc.) 2. Payment for placement
  • RANKING STRATEGY Evolution Scams Strategy Reiterate 1. Stuff keywords 2. Pay $$$
  • GOOGLE USED LINKS Evolution Scams Strategy Reiterate Quality of link Anchor text
  • GAMING GOOGLE Evolution Scams Strategy Reiterate 1. Link farms
  • GOOGLE’S EVOLUTION Evolution Scams Strategy Reiterate 1. Improve on-site factors: Look at titles, content, metatags and URLs 2. Improve user-interaction factors: Track things like bounce rate 3. Improve off-site evaluation: Devalue link farms and better identifying “organic” links
  • SEO TODAY Evolution Scams Strategy Reiterate All major search engines use Google’s approach: Focus is on most relevant results Inbound links from quality sites are the key factor No way to pay for placement in organic results
  • ON-SITE FACTORS Evolution Scams Strategy Reiterate URL Title Keywords
  • ON-SITE FACTORS Evolution Scams Strategy Reiterate URL Title Keywords
  • USER BEHAVIOR Evolution Scams Strategy Reiterate Theme change resulted in a 40% drop in bounce rate on Rain City Guide
  • OFF-SITE FACTORS Evolution Scams Strategy Reiterate Quality inbound links Anchor text
  • 3 COMMON SEO SCAMS Evolution Scams Strategy Reiterate 1. Buying Google placement 2. Buying “flat” rate ads 3. Buying links
  • PAYING FOR PLACEMENT Evolution Scams Strategy Reiterate Paid Organic Just not possible
  • FLAT RATE ADS Evolution Scams Strategy Reiterate Results rarely justify the fee
  • BUYING LINKS Evolution Scams Strategy Reiterate Rarely effective, and often destructive
  • SEO STRATEGY Evolution Scams Strategy Reiterate 1. Improve on-site factors 2. Improve user-interaction factors 3. Improve off-site factors
  • IMPROVE ON-SITE Evolution Scams Strategy Reiterate Use blog posts to “earn” SEO credit Online community is the best source of inbound links Use pages to “spend” SEO value Focus on optimizing conversion pages Creativity is key Outliers posts work best!
  • MEASURE USER ACTIVITY Evolution Scams Strategy Reiterate Google Analytics is easy to set up and free!
  • OFF-SITE EVOLUTION Evolution Scams Strategy Reiterate Evolution: From link trading to link bating Viable strategies in real estate: Social News, Social Bookmarking, Social Networks, Social Groups Choose one strategy… and only one
  • SOCIAL NEWS Evolution Scams Strategy Reiterate Blogs Digg
  • SOCIAL BOOKMARKING Evolution Scams Strategy Reiterate StumbleUpon
  • SOCIAL NETWORKS Evolution Scams Strategy Reiterate Facebook Like, Share, Fan, Publish, etc. Twitter Retweet
  • SOCIAL GROUPS Evolution Scams Strategy Reiterate Message Boards Private Groups
  • REVIEW AND REITERATE Evolution Scams Strategy Reiterate What’s driving page views? Conversions? Can I decrease the bounce rate on key pages? Who’s linking to me? Test, review and reiterate
  • REVIEW Evolution Scams Strategy Reiterate Evolution of SEO Common SEO Scams Developing an SEO Strategy Importance of Reiteration
  • REACH OUT ANY TIME Evolution Scams Strategy Reiterate Dustin Luther Twitter: @tyr Facebook: http://dustinluther.com/ Blog: http://4realz.net/