LEAN STARTUP:
Turn ideas into CUSTOMERS!
Presented by: Nadav Lankin, CTO at 4NET PLUS LTD.
Jul 2014
Follow me on TW: nadav...
HACKERPRENEUR
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Ø CTO a...
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
OCTOBER 22nd – 24th in JERUSALEM
20% off for MESH Members
https://www.leanstartupmachine.com/cities...
So, you have an idea…..
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoptio...
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
As a result
98% of ent...
What is actually wrong?
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoptio...
WHAT IS LEAN startup
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
WHAT IS a lean STARTUP
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Repeatable and scalable business model
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering...
creating more value for customers with fewer resources.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, ...
Repeatable and scalable business model?
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineerin...
Our nature is to think about the solution
rather than concentrate on problem.
4NET Plus Ltd. Innovative Solutions Done Rig...
Please meet a great entrepreneur…
Robinson Crusoe
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud ...
Calculation, Hypotheses. Lets turn them
into FACTS With no WASTE….. Of:
4NET Plus Ltd. Innovative Solutions Done Right!
Cl...
Hypotheses. Lets turn them into FACTS
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering,...
Hello mr. Customer, meet my Hypotheses
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering...
Turn ideas into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adop...
Turn ideas into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adop...
Get out of the building!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adopti...
Experiment more often
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Turn Uncertainty into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Clou...
Turn Uncertainty into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Clou...
Get out of the building once again!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, C...
Meet your Customer often
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adopti...
Get early adopters as fast as you can!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering...
Get early adopters as fast as you can!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering...
LEARN, MEASURE then GOOB!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adopt...
Meet your Customer often
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adopti...
creating more value for customers with fewer resources.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, ...
creating more value for customers with fewer resources.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, ...
ALWAYS CHANGE “guesses” into FACTS
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cl...
Learn The Power Of The Pivot!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud A...
Learn The Power Of The Pivot!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud A...
KNOW THE POWER! OF PIVOT (form/shape)
Since 1873 Today
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, C...
Since ….. Today
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
KNOW T...
Since 3rd BC Today
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
KNO...
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
SOLUTION can bring ben...
Fail Fast Fail Often!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Presented by: Nadav La...
Thank you……… 	
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
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Turn ideas into customers

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98% of startups trying to solve artificial problems with products nobody wants. here is a bunch of quick tips to avoid those mistakes. Product development vs Customer Development, Stomach felling vs Facts, Business Plan vs Business Model, Pivot, experiments, MVP, TOC, TLS, and Lean Startup Machine.

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Turn ideas into customers

  1. 1. LEAN STARTUP: Turn ideas into CUSTOMERS! Presented by: Nadav Lankin, CTO at 4NET PLUS LTD. Jul 2014 Follow me on TW: nadav_lankin 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  2. 2. HACKERPRENEUR 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption Ø CTO at 4NET PLUS LTD (X8 in revenue growth by adapting LEAN) VALUE vs Products Ø Founder at DevOpsJLM - Community of best in kind Tech Pro’s Ø Founder LEAN JLM – Community of “growth hackers” Ø Lean STARTUP MACHINE, Workshop organizer (Jerusalem. IL) Ø Mentor and Advisory board member for several startups Ø Activist at MADE IN Jerusalem
  3. 3. This talk is based on: 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  4. 4. This talk is based on: 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  5. 5. This talk is based on: 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  6. 6. This talk is based on: 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  7. 7. This talk is based on: 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  8. 8. This talk is based on: OCTOBER 22nd – 24th in JERUSALEM 20% off for MESH Members https://www.leanstartupmachine.com/cities/jerusalem 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  9. 9. So, you have an idea….. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption •  OKAY… let’s go BIG! •  Lets hire some CxO’s •  MBA’s Alumni could help (since 1908) •  Lets make a Business Plan •  Lets find a path to Business Execution •  Angels could help •  Lets bring some Geeks who can CODE •  Let’s make a Join Venture •  Let’s Build It, They Will Come!
  10. 10. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption As a result 98% of entrepreneurs fail.
  11. 11. What is actually wrong? 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption STARTUP’s are not SMALLER version of LARGER COMPANIES Startups created to SEARCH Startups do have an ideas…. And “guesses” Companies designed to EXECUTE Large companies do have: Goals Forecast Plan’s Etc..
  12. 12. WHAT IS LEAN startup 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  13. 13. WHAT IS a lean STARTUP 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  14. 14. Repeatable and scalable business model 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption 1.  Value proposition 2.  Customer segment 3.  Channels 4.  Customer relationship 5.  Revenue Model 6.  Key resources 7.  Key partnership 8.  Key activities 9.  Cost structure
  15. 15. creating more value for customers with fewer resources. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  16. 16. Repeatable and scalable business model? 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption 1.  Value proposition ??? 2.  Customer segment ??? 3.  Channels ??? 4.  Customer relationship ??? 5.  Revenue Model ??? 6.  Key resources ??? 7.  Key partnership ??? 8.  Key activities ??? 9.  Cost structure ??? Big Companies vs Startups
  17. 17. Our nature is to think about the solution rather than concentrate on problem. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption "There is always an easy solution to every problem - neat, plausible, and wrong." - H. L. Mencken But… Is there a PROBLEM at all???
  18. 18. Please meet a great entrepreneur… Robinson Crusoe 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption ….Resolving to make a canoe, Crusoe selects and cuts down an enormous cedar. He spends many months hacking off the branches, shaping the exterior, and hollowing out the insides. The result is a far larger canoe than he has ever seen before. He now realizes the mistake of not previously considering its transport, since for him alone it is immovable. He considers building a canal to bring the water to the canoe, but he calculates it would take too long and abandons the idea. By this point, four years have passed….
  19. 19. Calculation, Hypotheses. Lets turn them into FACTS With no WASTE….. Of: 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption Time Resources Human power Code Money Technology …. And so on….
  20. 20. Hypotheses. Lets turn them into FACTS 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  21. 21. Hello mr. Customer, meet my Hypotheses 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  22. 22. Turn ideas into CUSTOMERS! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption Roads go ever ever on, Over rock and under tree, By caves where never sun has shone, By streams that never find the sea; – Bilbo Baggins. The Last Stage.
  23. 23. Turn ideas into CUSTOMERS! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  24. 24. Get out of the building! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  25. 25. Experiment more often 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  26. 26. Turn Uncertainty into CUSTOMERS! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption “Go back?” he thought. “No good at all! Go sideways? Impossible! Go forward? Only thing to do! On we go!” Bilbo Baggins, The Hobbit, Riddles in the Dark
  27. 27. Turn Uncertainty into CUSTOMERS! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  28. 28. Get out of the building once again! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  29. 29. Meet your Customer often 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  30. 30. Get early adopters as fast as you can! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.’ – Bilbo Baggins
  31. 31. Get early adopters as fast as you can! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  32. 32. LEARN, MEASURE then GOOB! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  33. 33. Meet your Customer often 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  34. 34. creating more value for customers with fewer resources. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  35. 35. creating more value for customers with fewer resources. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  36. 36. ALWAYS CHANGE “guesses” into FACTS 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  37. 37. Learn The Power Of The Pivot! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  38. 38. Learn The Power Of The Pivot! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  39. 39. KNOW THE POWER! OF PIVOT (form/shape) Since 1873 Today 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  40. 40. Since ….. Today 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption KNOW THE POWER! OF PIVOT (core/concept) 1782
  41. 41. Since 3rd BC Today 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption KNOW THE POWER! OF PIVOT (business models) 1853
  42. 42. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption SOLUTION can bring benefits ($$$$$$$$) if and only if it diminishes the LIMITATIONS!
  43. 43. Fail Fast Fail Often! 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption
  44. 44. 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption Presented by: Nadav Lankin, CTO nadav@4net.co.il Lets Talk….
  45. 45. Thank you……… 4NET Plus Ltd. Innovative Solutions Done Right! Cloud Consulting, Cloud Engineering, Cloud Adoption Presented by: Nadav Lankin, CTO nadav@4net.co.il www.4net.co.il follow me: nadav_lankin
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