Decision Analysis
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  • 1. Decision Analysis Creating A Decision Making-Problem Solving For 3 Products
  • 2. Sony Ericcson
    • Problem Statement: The camera can’t focus while our hands shuddered during taking a photo
    • Objective: Make the camera can focus on what it’s taking
    • Innovative Creative and Ideas: Face Recognition, diazepam, handling hand
    • The best alternative: Face Recognition – Make the picture it takes on the face of people clearer, very high quality of pictures
  • 3.
    • Implementation: As we’re going through, the usage of SE is still okay, because in a period of time, more and more people become SE users because of the high quality camera on it. It makes people want to take a picture with their mobile phone especially young narcissi girls.
    • Controlling the decision: The decision they took was right, because up until now, SE still produces more new products that have modern features not only just face recognition but also the other features (means: not only the camera), like the body of it, the sound, the keypad, and other things that need to be kept attractable for SE users and even new SE users.
  • 4. Panasonic
    • Problem Statement: The usage of air conditioner that makes us unhealthier
    • Objective: To make the air conditioner comfort us with a healthy cooler
    • Innovative Creative and Ideas: e-ion, filter, temperature adaptation
    • The Best Alternative: e-ion – about 3 trillion negative ions on an e-ion air purifier will beat viruses, bacteria and fungus
  • 5.
    • Implementation: With e-ion, lots of people will be healthier and decrease rate of being diseased. That’s why most of latest air conditioners use this method in their products.
    • Controlling the decision: The service for any broken parts, also long-term warranty.
  • 6. Castrol
    • Problem Statement: The carelessness of people who use oil is they never check whether the oil is still functioned or not
    • Objective: To make vehicles in this world healthy and not easy to be broken
    • Innovative Creative and Ideas: Castrol magnatec – intelligent molecules, perimeter oil, automatic shut down system
    • The Best Alternative: Castrol magnatec – intelligent molecules
  • 7.
    • Implementation: With Castrol magnatec intelligent molecules, motorcycle and car’s riders won’t be afraid of broken parts of their vehicles. Castrol magnatec provides the functions of oil to be protecting the engine surface and bonds to the metal surfaces of the engines. The molecules can know which engine parts need to be protected.
    • Controlling the decision: Castrol magnatec has powerful wear protection. Most of people use it until the better discovery of more intelligent oil found. But unfortunately, it is commonly used for premium vehicles, not diesel.
  • 8. Thank You For Your Attention