I want to open a café called Gory’s Café. I derive Gorys from Gorys Keraf the author. What I like from this name is the Gory’s which I was called when I was in high school. The reason I want to build the café is because these days people, no matter young guys or old persons, like going to café to enjoy either the drinks or the comfortable place to have some talks.
My café uses a self-service concept that makes people enjoy the drinks so they won’t have to think about the payment anymore because they already pay it in front. The decoration I use for my café is a little minimalist but still has some nature taste on it. The building scale is 10 x 12 meters. I plan to build my café in Galaxy Mall near the Starbucks coffee shop. Why? Because it is the very best place to have a coffee shop there. Many youngsters go there at the weekends and so do businessmen, which go there to have a talk with drinking some coffees.
I estimate some quick acceptance of Gory’s Coffee shop concepts in Galaxy Mall adorably with total revenues of Rp.148.000.000, - in the first year of opening. And it will grow 20% each year. The net profit will be estimated around the number of Rp.29.600.000, - in the first year.
With this, we will have more and more specific objectives. For young people, old people, many other people will go here just to enjoy our coffees and enjoyable attractive places. This will make a better income in the future.
We aim to make all of Surabaya citizens acknowledge the existence of Gory’s Café for then having us as the priority café if they want to have some coffees
Achieving the main target to get the break even point as in the next 2 years
Achieving total net profit as many as we can with the 10% asset minimum profit so the probability to be successful will be bigger
To widen our café so they will know us as the best coffee shop in Surabaya
Service the customers greatly with smiles and appropriate greetings.
Have a motto which makes the customer the king.
Appreciate critics from the customers so it will be a good feedback for us.
Recruiting a GREAT manager
Friendly and outgoing skilled staffs
Excellency of management
Unique decorations of nature design
Advertisement at all medias
Gory’s Café has many different choices of coffees and some teas such as espresso, iced espresso, gorpuccino, high-quality tea-leafs, and some pastries and cakes. Even though it looks like a high-class coffee shop, our café still has averaged prices with other well-known café.
We offer high-quality two kinds of drinks – especially coffee and tea – with several choices within each group. This makes a coffee shop coffee shop, so people will really enjoy drinking some coffees here because we focus on coffee.
The gorpuccino is our bestseller because there are no other cafes selling this product with such cool name, not only just because of the name, the taste is very good too.
Coffee of the week will be announced in front.
We also provide iced-espresso.
Prices are determined based on the analysis of our surveys to the other cafes in Surabaya for each drink. So the estimated prices are calculated and applied to the drinks we have here.
Name Description Regular Large Espresso A double shot of straight espresso. Rp.13.500 Rp.16.000 Coffee Americano Espresso combined with hot water, a gourmet brewed coffee. Rp.17.000 Rp.20.000 Cappuccino Espresso with a smooth topping of milk foam. Rp.25.000 Rp.28.500 Coffee Latte Espresso combined with steamed milk, topped with a small amount of velvety milk foam. Rp.25.000 Rp.28.500 Coffee Mocha A Coffee Latte combined with Ghirardelli chocolate, topped with whipped cream and chocolate shavings. Rp.29.000 Rp.32.500 Espresso Macchiato A straight shot of espresso topped with a spoonful of rich milk foam. Rp.16.500 Rp.18.000 Hazelnut Latte A Coffee Latte with hazelnut essence added. Rp.32.000 Rp.36.000 Vanilla Latte A Coffee Latte with vanilla essence added. Rp.29.000 Rp.33.000
Name Description Regular Large Iced Caramel Macchiato A straight shot of cold espresso topped with a spoonful of rich milk foam with caramel on it. Rp.32.500 Rp.37.500 Iced Coffee Americano Espresso combined with cold water, a gourmet coffee. Rp.17.000 Rp.19.000 Iced Vanilla Latte Espresso with a smooth iced topping of milk foam. Rp.29.000 Rp.32.500 Iced Coffee Latte Espresso combined with cold milk, topped with a small amount of velvety milk foam. Rp.25.500 Rp.29.000 Iced Coffee Mocha A Coffee Latte combined with Ghirardelli chocolate, topped with whipped cream and chocolate shavings with ices. Rp.28.000 Rp.33.500 Iced Hazelnut Latte Espresso with a smooth iced topping of nut foam. Rp.33.500 Rp.38.000
Name Description Regular Large Java Chip Iced-blended coffee with Java chip on it. Rp.33.000 Rp.38.500 Caramel Java Chip Iced-blended coffee topped with whipped cream, java chips inside and caramel Rp.33.000 Rp.38.500 Caramel Iced-blended coffee topped with whipped cream and caramel. Rp.31.500 Rp.36.500 Coffee Latte Iced-blended coffee combined with cold milk, topped with a small amount of velvety milk foam. Rp.28.000 Rp.32.500 Coffee Mocha An iced-blended Coffee Latte topped with whipped cream and chocolate shavings with ices. Rp.31.500 Rp.36.000 Choco Cream Chip Iced-blended coffee with chocolate taste and some chips inside. Rp.33.000 Rp.37.500 Vanilla Iced-blended with a smooth iced topping of whipped cream and milk. Rp.31.500 Rp.36.500
Name Description Regular Large Black Coffee A single shot of straight espresso. Rp.14.000 Rp.17.000 Tea A single shot of tea leafs(red tea, earl grey, English breakfast, Formosa oolong, jasmine) Rp.12.500 Rp.16.000
Gory’s coffee shop gets a lot of different concepts and decorations to invite more people to this café. It has some kind of aura to attract many kinds of people-no matter young or old-to come here. A coffee shop always becomes the best place to be visited in all conditions whether it is good or bad.
By launching Gory’s coffee shop in Galaxy Mall near the Starbucks coffee shop, we’ll get many advantages to our café related to some factors:
The highly affluent local population(especially the laguna citizens)
Year-round tourist activity(lots of tourists do jogging around here)
Ever-changing upscale student population(university and high school students)
Excellent traffic by our location
Low media costs
High number of local special events
One of the prime site location
Gory’s coffee shop is located near the shopping area and also can be seen outside of mall, so it will be much easier seen by people.
We offer high quality services and products (the services, products, various ambiences created, etc.).
People want a great-tasting coffee drinks with appropriate prices
None of the coffee drinkers want an uncomfortable place
Gory’s coffee shop sells several coffees that aren’t sold at the other café.
The advantages of our coffee shop than the other cafés:
We sell averagely the same products with cheaper prices.
Our location not only has the parking lot at mall, but also can park outside mall
The specification of our coffee shop that most of them are coffee-based drinks
We’d like to market our café at anytime, anyplace, anyhow so Gory’s coffee shop will be known by people with many ways like:
Spreading out brochures at traffic lights.
Discount 20% for all items in the first 1 month after grand opening.