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How To Use Pinterest For Business

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Slides from a webinar help Aug 15, 2012 by Lowell Brown and Going Social on How To Use Pinterest for Business Marketing.

Slides from a webinar help Aug 15, 2012 by Lowell Brown and Going Social on How To Use Pinterest for Business Marketing.

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  • In October, the website of Time Inc. ’s real Simple magazine got more traffic from pinterest than facebook.* Eye glass retailer warbly parker reports that 11% of their social traffic is coming from pinterest compared to 18% from Twitter.
  • “ Pinning” is the act of adding a pin, either in the form of an image or video, to one of your Pinterest boards. Like everything else with Pinterest, they’ve made this process very simple and quite fun.
  • “ Pinning” is the act of adding a pin, either in the form of an image or video, to one of your Pinterest boards. Like everything else with Pinterest, they’ve made this process very simple and quite fun. http://pinterest.com/about/copyright/.
  • . If you ’re that shoe vendor we mentioned before, you might ask customers to create a pinboard that shows pins of them doing fun and awesome things while wearing your shoes. Ask them to send you a link to their pinboard so you can evaluate entrants, and the coolest board wins a prize!

How To Use Pinterest For Business How To Use Pinterest For Business Presentation Transcript

  • Webinar - August 15, 2012Copyright ©2012 Going SocialCopyright ©2012 Going Social
  • INTRODUCTION Lowell Brown Social Media Marketing Advisor & CEO Going Social We specialize in highly effective Social Media Marketing services for small, medium & large businesses so they can build leads & referrals and get more sales faster.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS What is Pinterest?Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Brief History Of Pinterest • Launched 2 years ago. Was invite only until Aug 9 – now public. • Surpassed 10 Million users – faster growth than any other site. • Over 10 Million U.S. monthly unique visitors. • Drives more referral traffic than Google+, LinkedIn and YouTube combined.* • In May, 2012 Pinterest surpassed Twitter and StumbleUpon for referral traffic. • In June they started to provide more referral traffic than Google & Bing.** *source: http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/) **Based on studies from SharealonicCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS What Is Pinterest & How Does It Work? • Pinterest is a stand-alone Visual Social Network built around engaging visual content. • Pinterest is a Virtual Pinboard. • Pinterest’s mission is to “connect everyone in the world through the things they find interesting.” • “Pinners” can create, share, collect and repost information in picture, image or video format. • Fun and easy to connect with like-minded people.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS What is a Pin? • A pin is an image added to Pinterest. A pin can be added from a website using the “Pin It” button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS What is a Board? • A pin board is a collection of pins. Think of it having different bulletin boards on a wall. Each with it’s own theme.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Is Pinterest Right For You? • Not all social media sites are suited for all business types. • Almost any business can express what they do or express their culture with visuals (pictures or videos). • Recommendation: Prepare a list of 5 themes that you can share with pictures or videos. • Can your business benefit from promotion of products and services? • Would you benefit from increase in traffic to your website?Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS How Do You Get Started? • Visit www.Pinterest.com and click on the red “Join Pinterest” button. • Follow two steps to create your account 1. Click a few pictures of things you like 2. Create your login with either Facebook, Twitter or an email address. • Next, personalize your account.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESSCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESSCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Customize Your Account • 1. Create BoardsCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Customize Your Account • 2. Edit Board DetailsCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Customize Your Account • 2. Edit Board DetailsCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Time To Play • 3. Let’s Get PinningCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Time To Play • 3. Let’s Get PinningCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Example PinCopyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Other Options • 2nd option: pin from other sites on the web. The easiest method of doing this is to add Pinterest’s “Pin It” bookmarklet to your bookmarks bar. • Visit http://pinterest.com/about/goodies/ and follow the instructions provided. • Once your bookmarklet is installed, simply click on the icon located in your bookmarks toolbar to pin an image you find on the web.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS Other Options • 3rd option: repin other peoples’ pins. - hover over a pin and you’ll see three menu options appear. • Click on “Repin” & select a board to pin it to. Edit the description, if needed.Copyright ©2012 Going Social
  • PINTEREST FOR BUSINESS How To Build Your Pinterest Community • Invite Friends • Find Friends • Search Tool • Categories, Everything, Popular • Leverage other social networks (Facebook, Twitter, LinkedIn, Google+…) • Add a Facebook Page Tab with your Pinterest account • Like and Comment on others’ pinsCopyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #1 Driving Sales And Web Traffic • Make sure you have a URL with each pin. • You can also tag other profiles by using @username. • Make your pin more searchable by including #keyword in the description box. Any description that is added will then appear below the pin itself. • If you add a price (ex. $150.00) to your pin, Pinterest will automatically add a price tag banner to the pin and list it in the “Gifts” section of the site.Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #2 Add Keywords Wherever Possible • Include keyword phrases in the about section of your account profile. • For each board add keywords to the board description. • For each pin add keywords to the pin description.Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #3 Share Your Pins On Other Social Platforms • Share your unique pins on Facebook, Twitter and any other social media sites that you have an established presence on. • Facebook gives highest EdgeRank score to picture shares – leverage what works.Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #4 Use Vibrant And High Quality Pictures • As Pinterest is based on visuals you want to use the best images to attract attention. • Make sure images are not too small or blurry. • Use a call-to-action on images. • Include a URL on the image. • Make sure your image is a maximum of 600 pixels wide. There is no limit to image length, however…Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #5 Add A Pin It Button On Your Website • Pinterest provides code you can add to your website http://pinterest.com/about/goodies/Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #6 Avoid Self Promotion • “Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use pinterest purely as a tool for self- promotion.”Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #7 Blog Strategies • Make it easy for others to post awesome pins on your behalf. If you have a blog, make sure you have vibrant and eye-catching visuals on your blog posts. • Add social sharing links to your blog pages and postsCopyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #8 Create A Video Gallery • Pinterest isn’t just limited to photos. • Leverage content you have on Facebook and YouTube. • Create new photos and post them here: - Customer reviews - Feature Staff - Product video reviews - EventsCopyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #9 Be Human • Feature the staff behind the business. • Show behind the scenes of operations. • Feature staff events. • Allow people to learn about your corporate culture.Copyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #10 Be Social • Comment & Like • Use Names & Tag (@tags) • Track Pins from your webiste www.pinterest.com/source/goingsocial.ca • Say Thank YouCopyright ©2012 Going Social
  • PINTEREST MARKETING TIPS #10 Host A Contest • Before you start a contest, consult Pinterest’s terms of use to make sure the contest you’re holding doesn’t infringe upon its guidelines. https://pinterest.com/about/terms/ • Idea: Hold a contest that asks users to create a pinboard on their own account to demonstrate what they love about your brand, products, or services.Copyright ©2012 Going Social
  • Q&A SOON....Copyright ©2012 Going Social
  • FACEBOOK ADS VIDEO SERIES 6 Part Video Series that will provide how-to demos for Pinterest Business Marketing SuccessCopyright ©2012 Going Social
  • FACEBOOK ADS Video #1: Creating Your Pinterest Account And Quick Overview Well demonstrate exact steps to creating your account and provide a quick overview of how to use Pinterest.Copyright ©2012 Going Social
  • FACEBOOK ADS Video #1: Creating Your Pinterest Account And Quick Overview Well demonstrate exact steps to creating your account and provide a quick overview of how to use Pinterest. Video #2: Profile Success Strategies Learn techniques the experts use to ensure your pins and boards can be found in Pinterests search tool, that your profile is setup with relevant keywords so you can also leverage SEO strategies.Copyright ©2012 Going Social
  • FACEBOOK ADS Video #1: Creating Your Pinterest Account And Quick Overview Well demonstrate exact steps to creating your account and provide a quick overview of how to use Pinterest. Video #2: Profile Success Strategies Learn techniques the experts use to ensure your pins and boards can be found in Pinterests search tool, that your profile is setup with relevant keywords so you can also leverage SEO strategies. Video #3: Build Better Boards Well share tips on what makes a good board, how to setup your boards for effective organization and visuals.Copyright ©2012 Going Social
  • FACEBOOK ADS Video #4: Winning At Pinning Learn how to pin web links and upload your own. Learn secrets to gaining web site traffic through pinning & learn how to add pricing to pins which attract direct sales.Copyright ©2012 Going Social
  • FACEBOOK ADS Video #4: Winning At Pinning Learn how to pin web links and upload your own. Learn secrets to gaining web site traffic through pinning & learn how to add pricing to pins which attract direct sales. Video #5: Grow Your Following Learn how to gain followers & attract likes and comments to build engagement and foster growthCopyright ©2012 Going Social
  • FACEBOOK ADS Video #4: Winning At Pinning Learn how to pin web links and upload your own. Learn secrets to gaining web site traffic through pinning & learn how to add pricing to pins which attract direct sales. Video #5: Grow Your Following Learn how to gain followers & attract likes and comments to build engagement and foster growth Video #6: Expand Your Pinterest Promotional ReachWell Learn how to add a pin it button to your website to make it easy for people to pin your content. Well also cover strategies for how to post a link on your website and share pins on other social network platforms.Copyright ©2012 Going Social
  • FACEBOOK ADS BONUS VIDEOS: - Pinterest Marketing Profile Setup Checklist -1 Bonus Videos covering Facebook Page Community Management Advanced Strategies -1 Bonus Videos covering Advanced Facebook Page Setup StrategiesCopyright ©2012 Going Social
  • FACEBOOK ADS 6 how-to demos for Pinterest Business Marketing Success - Value of $299.00 + 3 Value Added Extras TODAY’S SPECIAL FOR WEBINAR ATTENDEES: $250.00 OFFCopyright ©2012 Going Social
  • FACEBOOK ADS VIDEO SERIES 6 Part Video Series that will provide how-to demos for Pinterest Business Marketing Success $49.00 SIGN UP NOW AT: http://www.goingsocial.ca/pinterest-vids/Copyright ©2012 Going Social
  • Copyright ©2012 Going Social
  • Copyright ©2012 Going Social
  • FACEBOOK ADS VIDEO SERIES 6 Part Video Series that will provide how-to demos for Pinterest Business Marketing Success $49.00 SIGN UP NOW AT: http://www.goingsocial.ca/pinterest-vids/Copyright ©2012 Going Social
  • Q&ACopyright ©2012 Going Social
  • E: lowell@goingsocial.ca F: facebook.com/goingsocial P: 416-398-6669 T: twitter.com/iGoSocial W: www.goingsocial.ca L: ca.linkedin.com/in/lowellbrown T: twitter.com/lowellbrown G+: gplus.to/lowellbrownCopyright ©2012 Going Social