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10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
10 Things You Need To Know About The New Facebook Timelines for Pages
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10 Things You Need To Know About The New Facebook Timelines for Pages

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10 Things You Need To Know About The New Facebook Timelines for Pages - Webinar from April 4, 2012 by Lowell Brown and Going Social - Social Media Marketing Toronto.

10 Things You Need To Know About The New Facebook Timelines for Pages - Webinar from April 4, 2012 by Lowell Brown and Going Social - Social Media Marketing Toronto.

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  • 1. Copyright ©2012 Going Social www.goingsocial.ca
  • 2. INTRODUCTION Lowell Brown Social Media Marketing Advisor & CEO Going Social E: lowell@goingsocial.ca P: 416-398-6669 F: facebook.com/goingsocial T: twitter.com/iGoSocial T: twitter.com/lowellbrown L: ca.linkedin.com/in/lowellbrownCopyright ©2012 Going Social
  • 3. AGENDA What will this Webinar Cover? - Overview of Facebook Page Changes - New Primary Photos - About Section Changes - Apps & Views - App Structure Updates - Default Landing Pages - Content Control - New Admin Panel - Private Messaging - Teaser – New Future Promotion Tool - Summary - Q&ACopyright ©2012 Going Social
  • 4. INTRODUCTIONCopyright ©2012 Going Social
  • 5. INTRODUCTION Facebook Pages NowCopyright ©2012 Going Social
  • 6. INTRODUCTIONCopyright ©2012 Going Social
  • 7. INTRODUCTIONCopyright ©2012 Going Social
  • 8. FACEBOOK TIMELINE FOR PAGES So what’s new and why the change?Copyright ©2012 Going Social
  • 9. FACEBOOK TIMELINE FOR PAGESCopyright ©2012 Going Social
  • 10. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos1Copyright ©2012 Going Social
  • 11. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos Cover Photo: 851 x 315 px1Copyright ©2012 Going Social
  • 12. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos Cover Photo: 851 x 315 px Profile Picture: 180 x 180 px1Copyright ©2012 Going Social
  • 13. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  • 14. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  • 15. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  • 16. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  • 17. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  • 18. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include:1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  • 19. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com"1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  • 20. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com" • Contact information such as a website address, email, mailing address, or information that should go in your Pages "About" section1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  • 21. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com" • Contact information such as a website address, email, mailing address, or information that should go in your Pages "About" section • References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  • 22. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com" • Contact information such as a website address, email, mailing address, or information that should go in your Pages "About" section • References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features • Calls to action, such as "Get it now" or "Tell your friends."1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  • 23. FACEBOOK TIMELINE FOR PAGES About Section: • Most relevant business/organization information2Copyright ©2012 Going Social
  • 24. FACEBOOK TIMELINE FOR PAGES About Section: • Most relevant business/organization information • Appears on all pages2Copyright ©2012 Going Social
  • 25. FACEBOOK TIMELINE FOR PAGES About Section: • Most relevant business/organization information • Appears on all pages • Pulls text from current “info” tab2Copyright ©2012 Going Social
  • 26. FACEBOOK TIMELINE FOR PAGES Apps & Views:3Copyright ©2012 Going Social
  • 27. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times3Copyright ©2012 Going Social
  • 28. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired3Copyright ©2012 Going Social
  • 29. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears3Copyright ©2012 Going Social
  • 30. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears • Up to 12 apps3Copyright ©2012 Going Social
  • 31. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears • Up to 12 apps • Photo’s, Likes, Events, Custom Apps3Copyright ©2012 Going Social
  • 32. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears • Up to 12 apps • Photo’s, Likes, Events, Custom Apps • Customizable Images (111 x 74 px)3Copyright ©2012 Going Social
  • 33. FACEBOOK TIMELINE FOR PAGES Old Apps/Tabs need to be updated: • OLD tabs were 520 px wide4Copyright ©2012 Going Social
  • 34. FACEBOOK TIMELINE FOR PAGES Old Apps/Tabs need to be updated: • OLD tabs were 520 px wide • NEW tabs 810 px wide4Copyright ©2012 Going Social
  • 35. FACEBOOK TIMELINE FOR PAGES No More Default Landing Page5Copyright ©2012 Going Social
  • 36. FACEBOOK TIMELINE FOR PAGES Connect With People - Friend Activity • More personal experience when they see how their friends are engaging with you6Copyright ©2012 Going Social
  • 37. FACEBOOK TIMELINE FOR PAGES Connect With People - Friend Activity • More personal experience when they see how their friends are engaging with you6Copyright ©2012 Going Social
  • 38. FACEBOOK TIMELINE FOR PAGES Content Control • Pin a post - Pinned posts will stay at the top of your page for 7 days7Copyright ©2012 Going Social
  • 39. FACEBOOK TIMELINE FOR PAGES Content Control • Milestones - Highlights important company milestones (Ex. new store opening, anniversary, accomplishment, major event.7Copyright ©2012 Going Social
  • 40. FACEBOOK TIMELINE FOR PAGES Milestones7Copyright ©2012 Going Social
  • 41. FACEBOOK TIMELINE FOR PAGES Content Control • Star a post - Makes it wide screen and visible to everyone who visits your page.7Copyright ©2012 Going Social
  • 42. FACEBOOK TIMELINE FOR PAGES Content Control • Star a post - Makes it wide screen and visible to everyone who visits your page.7Copyright ©2012 Going Social
  • 43. FACEBOOK TIMELINE FOR PAGES Content Control • Ability to Edit Posts - You can now edit the date and picture of posts after they were original posted.7Copyright ©2012 Going Social
  • 44. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to.8Copyright ©2012 Going Social
  • 45. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to.8Copyright ©2012 Going Social
  • 46. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to.8Copyright ©2012 Going Social
  • 47. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to. • Also can invite your email contacts, invite friends, share page and create an ad from the “Build Audience” drop-down menu.8Copyright ©2012 Going Social
  • 48. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to. • Also can invite your email contacts, invite friends, share page and create an ad from the “Build Audience” drop-down menu.8Copyright ©2012 Going Social
  • 49. FACEBOOK TIMELINE FOR PAGES Private Messages • Users can now send private messages to Facebook Page Admins9Copyright ©2012 Going Social
  • 50. FACEBOOK TIMELINE FOR PAGES Private Messages • Users can now send private messages to Facebook Page Admins9Copyright ©2012 Going Social
  • 51. FACEBOOK TIMELINE FOR PAGES Private Messages • Users can now send private messages to Facebook Page Admins9Copyright ©2012 Going Social
  • 52. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline9Copyright ©2012 Going Social
  • 53. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline9Copyright ©2012 Going Social
  • 54. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline9Copyright ©2012 Going Social
  • 55. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline • Brands can now send & receive private messages with users9Copyright ©2012 Going Social
  • 56. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline • Brands can now send & receive private messages with users • Much deeper consumer interaction • Page Admins can take extended customer inquiries to a private setting • Private messages can include attached file, picture or video9Copyright ©2012 Going Social
  • 57. FACEBOOK TIMELINE FOR PAGES Hidden Gem: Facebook Offers • Not available for all Pages yet. But expected to be available soon. • Like Facebook Deals on steroids! • Post is sent through News Feed - more visible • Easy ways to share the Offer10Copyright ©2012 Going Social
  • 58. FACEBOOK TIMELINE FOR PAGES Hidden Gem: Facebook Offers • Not available for all Pages yet. • Like Facebook Deals on steroids! • Post is sent through News Feed - more visible • Easy ways to share the Offer10Copyright ©2012 Going Social
  • 59. FACEBOOK TIMELINE FOR PAGES Hidden Gem: Facebook Offers • Not available for all Pages yet. • Like Facebook Deals on steroids! • Post is sent through News Feed - more visible • Easy ways to share the Offer10Copyright ©2012 Going Social
  • 60. Future Webinar Topics May Include: - 9 Ways to Engage Fans - How to Significantly Increase Page Likes and Build Engagement using Facebook Ads - Social Media Goal Setting - Facebook Insights: How to Track & Monitor Success - Facebook Marketing 101 - Twitter Marketing 101 - Community Management - How To Keep Your Community Active and Thriving -Many more to come.... To get notified of upcoming webinar dated and details please go to: www.goingsocial.ca/webinars/signupCopyright ©2012 Going Social
  • 61. Copyright ©2012 Going Social
  • 62. Copyright ©2012 Going Social
  • 63. E: lowell@goingsocial.ca F: facebook.com/goingsocial P: 416-398-6669 T: twitter.com/iGoSocial W: www.goingsocial.ca L: ca.linkedin.com/in/lowellbrown T: twitter.com/lowellbrown G+: gplus.to/lowellbrownCopyright ©2012 Going Social
  • 64. Thank you for tuning in!Copyright ©2012 Going Social
  • 65. Q&ACopyright ©2012 Going Social

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