Social Media Peter Radizeski

Social Networks Platforms for publishing and connecting

Platforms for

publishing

and connecting

Social Networks It’s still just Marketing.

It’s still just

Marketing.

What is Web 2.0? The software platform on the Internet that allows people to easily share ideas, thoughts, and other content. Web 2.0 enables User Generated Content

What is UGC? User Generated Content

UGC Yelp Chowhound Amazon Craigslist GetSatisfaction TripAdvisor Blogs websites

SOCIAL The key word is SOCIAL. It’s about conversation. It’s about Engagement. A little Empowerment. It’s an online Cocktail Party.

The key word is SOCIAL.

It’s about conversation.

It’s about Engagement.

A little Empowerment.

It’s an online Cocktail Party.

STORIES What story or idea are you publishing? What stories about your community , employees , customers, and service are Sharing with your Audience ?

What story or idea are you

publishing?

What stories about your

community , employees ,

customers, and service are

Sharing with your Audience ?

Storytelling Video – YouTube, Vimeo, FB Pictures – Flickr, Slideshare Audio – podcasting, iTunes Words – blogs, twitter, LinkedIn

Video – YouTube, Vimeo, FB

Pictures – Flickr, Slideshare

Audio – podcasting, iTunes

Words – blogs, twitter, LinkedIn

Your Audience Who is your audience? Where are they? Where can you find them? Where can they find you?

Who is your audience?

Where are they?

Where can you find them?

Where can they find you?

Is Your Audience Here? Facebook LinkedIn Twitter MeetUp Ning Squidoo

Facebook

LinkedIn

Twitter

MeetUp

Ning

Squidoo

WHY? Why would I want to get on any of these communities, social networks?

Why would I want to get

on any of these

communities, social

networks?

Because… Because the conversation about your product or service is happening whether you are listening or not. Period. Better to be a part of it than to let it happen without you responding. (Reputation Management) Branding….

Because the conversation about your product or service is happening whether you are listening or not. Period.

Better to be a part of it than to let it happen without you responding. (Reputation Management)

Branding….

Branding It’s the 1K of space in a consumer’s mind that stores all of the info and feeling about your company, your products, your employees, your service, your reputation. That’s your Brand in a Nutshell .

It’s the 1K of space in a consumer’s mind that stores all of the info and feeling about your company, your products, your employees, your service, your reputation.

That’s your Brand in a Nutshell .

Blog Wordpress, Blogger, Typepad Easier than HTML or a webpage Updated Content = SEO Better as a sub-domain At least twice a week What to talk about?

Wordpress, Blogger, Typepad

Easier than HTML or a webpage

Updated Content = SEO

Better as a sub-domain

At least twice a week

What to talk about?

LinkedIn Your new rolodex Your Prospecting Tool A place to prove you are an expert Status updates Groups Discussions Blog + LinkedIn + Slideshare = Expert

Your new rolodex

Your Prospecting Tool

A place to prove you are an expert

Status updates

Groups

Discussions

Blog + LinkedIn + Slideshare = Expert

Twitter Ah, twitter – and the tweet 140 character thoughts Links, replies, ass kissing, spam, etc. Conversation RSS feed of news Interact PR

Ah, twitter – and the tweet

140 character thoughts

Links, replies, ass kissing, spam, etc.

Conversation

RSS feed of news

Interact

PR

MeetUp Groups of like minded people who get together in your community to talk about lots of different topics. You can meet them. You can gather them. You can sponsor them. You can let them meet at your office. You can Listen to them. You can Engage them.

Groups of like minded people who get together in your community to talk about lots of different topics.

You can meet them.

You can gather them.

You can sponsor them.

You can let them meet at your office.

You can Listen to them.

You can Engage them.

Squidoo Create a Lens about your company, community, service. What’s a Lens?

Create a Lens about your company, community, service.

What’s a Lens?

Squidoo Lens The best reason to make a lens: People are looking for you. Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them "lenses"). Each lens is one person's look at something online. Your take on football or business or the best thai food in town. Lenses are free to set up. Lenses are easy and totally non-techy. Lenses get you credibility and traffic (SEO)

The best reason to make a lens: People are looking for you.

Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them "lenses"). Each lens is one person's look at something online. Your take on football or business or the best thai food in town.

Lenses are free to set up.

Lenses are easy and totally non-techy.

Lenses get you credibility and traffic (SEO)

Ning A free social network platform Limited in scope Community Building Story telling Advertising space

A free social network platform

Limited in scope

Community Building

Story telling

Advertising space

Classifieds Job board for your company and your client companies Things to sell? Adds eyeballs and page views Offers something to the community

Job board for your company and your client companies

Things to sell?

Adds eyeballs and page views

Offers something to the community

Facebook A fan page What is a Fan? What to tell them? Video, Pictures, words, tweets, links, etc. Events Analysis and Industry news Converse, Engage, tell a Story PR, Interaction

A fan page

What is a Fan?

What to tell them?

Video, Pictures, words, tweets, links, etc.

Events

Analysis and Industry news

Converse, Engage, tell a Story

PR, Interaction

End of the Day… It’s all about telling a simple, concise story to your target marketplace – wherever they are. Social Media is free, but it has a huge time commitment. It’s still marketing – just on a 21 st century printing press (the Web). So what is your message? What is your USP? What is your Call to Action?

It’s all about telling a simple, concise story to your target marketplace – wherever they are.

Social Media is free, but it has a huge time commitment.

It’s still marketing – just on a 21 st century printing press (the Web).

So what is your message?

What is your USP?

What is your Call to Action?

Final Thoughts PR = Reputation Management Turning prospects into customers Turning complainers into customers Turning customers into raving fans

PR = Reputation Management

Turning prospects into customers

Turning complainers into customers

Turning customers into raving fans

Need Help? Peter Radizeski [email_address] 813-963-5884

Peter Radizeski

[email_address]

813-963-5884