Biz3 Plan, Execute, Focus

What Stage? Plan Your Business Start your Business Manage your Biz Get Out of your Biz

What is Worth Doing? From davidseah.com. What is worth doing? Billable work New biz Design Marketing Networking

From davidseah.com.

What is worth doing?

Billable work

New biz

Design

Marketing

Networking

The entrepreneur’s dilemma

Other Dilemma Is this how you spend your day?

Is this how you spend your day?

Time Wasters Shifting priorities Phone interruptions Lack of direction Attempting too much Drop-in visitors Ineffective delegation Clutter Procrastination Lack of Discipline Inability to say NO Meetings

Shifting priorities

Phone interruptions

Lack of direction

Attempting too much

Drop-in visitors

Ineffective delegation

Clutter

Procrastination

Lack of Discipline

Inability to say NO

Meetings

Procrastination

Eat a frog first thing

Here’s some Tom Peters

Re-Imagine Whether it is Tom Peters or Seth Godin or some other guru… The theme is to Re-Imagine Re-Invent Innovate or Die Be Remarkable Create a Purple Cow If you hate Change, you are going to hate Irrelevance even more.

Whether it is Tom Peters or Seth Godin or some other guru…

The theme is to Re-Imagine

Re-Invent

Innovate or Die

Be Remarkable

Create a Purple Cow

If you hate Change, you are going to hate Irrelevance even more.

Hiring Hire Slow. Fire Fast. Define Expectations upfront. Become an Employer of Choice.

3 Kind of Workers Industrial – they can make stuff Knowledge – they know stuff Other – no fit We are moving into the era of knowledge workers. As an employer you have to capture that knowledge.

Industrial – they can make stuff

Knowledge – they know stuff

Other – no fit

We are moving into the era of knowledge workers.

As an employer you have to capture that knowledge.

RED OCEAN Telecom is a Red Ocean: Providers fighting in the same market – it is a bloody pool of sharks. Move to the Blue Ocean: Create a new market segment like Starbucks, Lexus or Whole Foods No sharks in the Blue water… yet.

Telecom is a Red Ocean:

Providers fighting in the same market – it is a bloody pool of sharks.

Move to the Blue Ocean:

Create a new market segment like Starbucks, Lexus or Whole Foods

No sharks in the Blue water… yet.

Comfort Level Progress / Change happens when you are Uncomfortable . What’s your current comfort level?

Progress / Change happens when you are Uncomfortable .

What’s your current comfort level?

Niches It is easier to be world-class if you define ‘world’ as ‘your niche’. Some over-looked niches: High-end/Luxury/VIP Women. Female. Retired. Hispanic.

It is easier to be world-class if you define ‘world’ as ‘your niche’.

Some over-looked niches:

High-end/Luxury/VIP

Women.

Female.

Retired.

Hispanic.

Crowded Niches Mass Market Cheapest Low priced No Value

Mass Market

Cheapest

Low priced

No Value

Gitomer-ism First you are in a Groove Then you get in a Rut You end up in the Grave. The only difference is the Depth! Life is short – go have some fun!

First you are in a Groove

Then you get in a Rut

You end up in the Grave.

The only difference is the Depth!

Life is short – go have some fun!

Forrest Gump Don’t own nothin’ if you can help it. If you can, rent your shoes.”

Don’t own nothin’ if you can help it. If you can, rent your shoes.”

Tom Peters Not “out sourcing” Not “off shoring” Not “near shoring” Not “in sourcing” but … “Best Sourcing”

Not “out sourcing” Not “off shoring” Not “near shoring” Not “in sourcing” but … “Best Sourcing”

Pareto Life Is Too Short to Work with Jerks (Fire lousy clients). 80% of your pain will come from 20% of your clients… Those same 20% represent very little profit.

Life Is Too Short to Work with Jerks (Fire lousy clients).

80% of your pain will come from 20% of your clients…

Those same 20% represent very little profit.

All the Money is in Service Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration. Big Brown: UPS is about Logistics, not packages. Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant. Boeing, GE = services

Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration.

Big Brown: UPS is about Logistics, not packages.

Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant.

Boeing, GE = services

Managed services What services are you offering? THAT will be your growth! Think up some new ones too!

What services are you offering?

THAT will be your growth!

Think up some new ones too!

The “Experience Ladder”/TP Experiences Solutions Services Goods Raw Materials

Experiences Solutions Services Goods Raw Materials

Tom Peters Design Rules There are only 2 rules. Rule #1: You can’t beat Wal*Mart on price or China on cost. Rule #2: See Rule #1. In Communications: You can’t beat ILEC’s on price.

There are only 2 rules.

Rule #1: You can’t beat Wal*Mart on price or China on cost.

Rule #2: See Rule #1.

In Communications:

You can’t beat ILEC’s on price.

Stories Selling is all about telling a story. Buzz is about telling a remarkable story. Viral is when a remarkable story spreads. Who is telling your story?

Selling is all about telling a story.

Buzz is about telling a remarkable story.

Viral is when a remarkable story spreads.

Who is telling your story?

RAD-INFO, Inc. When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884.

When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884.