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50 Ideas in 50 Minutes

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RAD-INFO, Inc. Preview to Fall ISPCON 2007 - the preview of 50 Ideas in 50 Minutes at fall ISPCON in San Jose on Oct. 16, 2007 - also titled the 50 Minute MBA

RAD-INFO, Inc. Preview to Fall ISPCON 2007 - the preview of 50 Ideas in 50 Minutes at fall ISPCON in San Jose on Oct. 16, 2007 - also titled the 50 Minute MBA

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Transcript

  • 1. Biz3 Plan, Execute, Focus
  • 2. What Stage? Plan Your Business Start your Business Manage your Biz Get Out of your Biz
  • 3. What is Worth Doing?
    • From davidseah.com.
    • What is worth doing?
    • Billable work
    • New biz
    • Design
    • Marketing
    • Networking
  • 4. The entrepreneur’s dilemma
  • 5. Other Dilemma
    • Is this how you spend your day?
  • 6. Time Wasters
    • Shifting priorities
    • Phone interruptions
    • Lack of direction
    • Attempting too much
    • Drop-in visitors
    • Ineffective delegation
    • Clutter
    • Procrastination
    • Lack of Discipline
    • Inability to say NO
    • Meetings
  • 7. Procrastination
  • 8. Eat a frog first thing
  • 9. Here’s some Tom Peters
  • 10. Re-Imagine
    • Whether it is Tom Peters or Seth Godin or some other guru…
    • The theme is to Re-Imagine
    • Re-Invent
    • Innovate or Die
    • Be Remarkable
    • Create a Purple Cow
    • If you hate Change, you are going to hate Irrelevance even more.
  • 11. Hiring Hire Slow. Fire Fast. Define Expectations upfront. Become an Employer of Choice.
  • 12. 3 Kind of Workers
    • Industrial – they can make stuff
    • Knowledge – they know stuff
    • Other – no fit
    • We are moving into the era of knowledge workers.
    • As an employer you have to capture that knowledge.
  • 13. RED OCEAN
    • Telecom is a Red Ocean:
    • Providers fighting in the same market – it is a bloody pool of sharks.
    • Move to the Blue Ocean:
    • Create a new market segment like Starbucks, Lexus or Whole Foods
    • No sharks in the Blue water… yet.
  • 14. Comfort Level
    • Progress / Change happens when you are Uncomfortable .
    • What’s your current comfort level?
  • 15. Niches
    • It is easier to be world-class if you define ‘world’ as ‘your niche’.
    • Some over-looked niches:
        • High-end/Luxury/VIP
        • Women.
        • Female.
        • Retired.
        • Hispanic.
  • 16. Crowded Niches
    • Mass Market
    • Cheapest
    • Low priced
    • No Value
  • 17. Gitomer-ism
    • First you are in a Groove
    • Then you get in a Rut
    • You end up in the Grave.
    • The only difference is the Depth!
    • Life is short – go have some fun!
  • 18. Forrest Gump
    • Don’t own nothin’ if you can help it. If you can, rent your shoes.”
  • 19. Tom Peters
    • Not “out sourcing” Not “off shoring” Not “near shoring” Not “in sourcing” but … “Best Sourcing”
  • 20. Pareto
    • Life Is Too Short to Work with Jerks (Fire lousy clients).
    • 80% of your pain will come from 20% of your clients…
    • Those same 20% represent very little profit.
  • 21. All the Money is in Service
    • Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration.
    • Big Brown: UPS is about Logistics, not packages.
    • Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant.
    • Boeing, GE = services
  • 22. Managed services
    • What services are you offering?
    • THAT will be your growth!
    • Think up some new ones too!
  • 23. The “Experience Ladder”/TP
    • Experiences Solutions Services Goods Raw Materials
  • 24. Tom Peters Design Rules
    • There are only 2 rules.
    • Rule #1: You can’t beat Wal*Mart on price or China on cost.
    • Rule #2: See Rule #1.
    • In Communications:
    • You can’t beat ILEC’s on price.
  • 25. Stories
    • Selling is all about telling a story.
    • Buzz is about telling a remarkable story.
    • Viral is when a remarkable story spreads.
    • Who is telling your story?
  • 26. RAD-INFO, Inc.
    • When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884.

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