50 Ideas in 50 Minutes

Biz3 Plan, Execute, Focus

What Stage? Plan Your Business Start your Business Manage your Biz Get Out of your Biz

What is Worth Doing?
From davidseah.com.
What is worth doing?
Billable work
New biz
Design
Marketing
Networking

The entrepreneur’s dilemma

Other Dilemma
Is this how you spend your day?

Time Wasters
Shifting priorities
Phone interruptions
Lack of direction
Attempting too much
Drop-in visitors
Ineffective delegation
Clutter
Procrastination
Lack of Discipline
Inability to say NO
Meetings

Procrastination

Eat a frog first thing

Here’s some Tom Peters

Re-Imagine
Whether it is Tom Peters or Seth Godin or some other guru…
The theme is to Re-Imagine
Re-Invent
Innovate or Die
Be Remarkable
Create a Purple Cow
If you hate Change, you are going to hate Irrelevance even more.

Hiring Hire Slow. Fire Fast. Define Expectations upfront. Become an Employer of Choice.

3 Kind of Workers
Industrial – they can make stuff
Knowledge – they know stuff
Other – no fit
We are moving into the era of knowledge workers.
As an employer you have to capture that knowledge.

RED OCEAN
Telecom is a Red Ocean:
Providers fighting in the same market – it is a bloody pool of sharks.
Move to the Blue Ocean:
Create a new market segment like Starbucks, Lexus or Whole Foods
No sharks in the Blue water… yet.

Comfort Level
Progress / Change happens when you are Uncomfortable .
What’s your current comfort level?

Niches
It is easier to be world-class if you define ‘world’ as ‘your niche’.
Some over-looked niches:
High-end/Luxury/VIP
Women.
Female.
Retired.
Hispanic.

Crowded Niches
Mass Market
Cheapest
Low priced
No Value

Gitomer-ism
First you are in a Groove
Then you get in a Rut
You end up in the Grave.
The only difference is the Depth!
Life is short – go have some fun!

Forrest Gump
Don’t own nothin’ if you can help it. If you can, rent your shoes.”

Tom Peters
Not “out sourcing” Not “off shoring” Not “near shoring” Not “in sourcing” but … “Best Sourcing”

Pareto
Life Is Too Short to Work with Jerks (Fire lousy clients).
80% of your pain will come from 20% of your clients…
Those same 20% represent very little profit.

All the Money is in Service
Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration.
Big Brown: UPS is about Logistics, not packages.
Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant.
Boeing, GE = services

Managed services
What services are you offering?
THAT will be your growth!
Think up some new ones too!

The “Experience Ladder”/TP
Experiences Solutions Services Goods Raw Materials

Tom Peters Design Rules
There are only 2 rules.
Rule #1: You can’t beat Wal*Mart on price or China on cost.
Rule #2: See Rule #1.
In Communications:
You can’t beat ILEC’s on price.

Stories
Selling is all about telling a story.
Buzz is about telling a remarkable story.
Viral is when a remarkable story spreads.
Who is telling your story?

RAD-INFO, Inc.
When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884.

50 Ideas in 50 Minutes

by RAD-INFO, Inc. on Sep 22, 2007

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50 Ideas in 50 Minutes — Presentation Transcript