Pick Yourself

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Notes from the Pick Yourself live event with Seth Godin on May 16, 2012 in Tribeca

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  • May 16 th , 2012
  • The secret, I think, is in understanding what matters. http://sethgodin.typepad.com/seths_blog/2012/05/hard-work-on-the-right-things.html
  • Pick Yourself

    1. 1. Pick Yourself: A Day with Seth
    2. 2. No one willpick you, sopickyourself! Youget to applyfor the job ofyour dreams.
    3. 3. Dont Demand Authority.Eagerly Take Responsibility.Relentlessly Give Credit.http://sethgodin.typepad.com/seths_blog/2012/05/the-quickest-way-to-get-things-done-and-make-change-and.html
    4. 4. What Matters?
    5. 5. Connection!• It’s all about Connection!• It’s about Association.• Are you Connecting People?
    6. 6. Marketing • Social Media: • These are just tools. • It’s all about Connection! • Direct Marketing and Pay for Performance.
    7. 7. “People spend their time and attention and money in places that make them feel valued.”http://sethgodin.typepad.com/seths_blog/2012/05/the-reason-the-customer-is-always-right.html
    8. 8. Be Remarkable“Build advertising into the product.”
    9. 9. What’s Your Super Power?
    10. 10. It’s All Story-telling Stories that work stick with us for a long time.
    11. 11. • The Internet is the first device that is both a Receiver and a transmitter. Thats the problem.
    12. 12. Make a Ruckus!.
    13. 13. Shelf space is now free
    14. 14. Brand is the Promise.Brand is the promise of an experience.
    15. 15. Rule # 1• Not everyone will like you!• Accept it.• People will hate a good brand.
    16. 16. Why People Buy• People buy to Avoid or Eliminate Pain.• Sometimes they Buy to get Pleasure.
    17. 17. Build a tribe that will like you!• You don’t need EVERYONE.• You need a tribe of 100, 1000 or 2000 who listen, who get it.
    18. 18. There isn’t a road map!
    19. 19. Lizard Brain “We spend most of our time procrastinating and worrying. Stop.”
    20. 20. “Define failurebefore youstart. Whenyou reach thatpoint, stop,learn andmove on tothe nextthing.”
    21. 21. Linchpin mindmap

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