Pick Yourself

Pick Yourself: A Day with Seth

No one willpick you, sopickyourself! Youget to applyfor the job ofyour dreams.

Dont Demand Authority.Eagerly Take Responsibility.Relentlessly Give Credit.http://sethgodin.typepad.com/seths_blog/2012/05/the-quickest-way-to-get-things-done-and-make-change-and.html

What Matters?

Connection!• It’s all about Connection!• It’s about Association.• Are you Connecting People?

Marketing • Social Media: • These are just tools. • It’s all about Connection! • Direct Marketing and Pay for Performance.

“People spend their time and attention and money in places that make them feel valued.”http://sethgodin.typepad.com/seths_blog/2012/05/the-reason-the-customer-is-always-right.html

Be Remarkable“Build advertising into the product.”

What’s Your Super Power?

It’s All Story-telling Stories that work stick with us for a long time.

• The Internet is the first device that is both a Receiver and a transmitter. Thats the problem.

Make a Ruckus!.

Shelf space is now free

Brand is the Promise.Brand is the promise of an experience.

Rule # 1• Not everyone will like you!• Accept it.• People will hate a good brand.

Why People Buy• People buy to Avoid or Eliminate Pain.• Sometimes they Buy to get Pleasure.

Build a tribe that will like you!• You don’t need EVERYONE.• You need a tribe of 100, 1000 or 2000 who listen, who get it.

There isn’t a road map!

Lizard Brain “We spend most of our time procrastinating and worrying. Stop.”

“Define failurebefore youstart. Whenyou reach thatpoint, stop,learn andmove on tothe nextthing.”

Linchpin mindmap

Pick Yourself

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