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for Linchpin Day - 6/14/2010 - Tampa Bay
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  1. 1. LINCHPIN by Seth Godin
  2. 3. Linchpin Mind Map <ul><li>A Purple Cow is something Remarkable. It’s not a commodity. It’s something that gets remarked about, talked about, word-of-mouth, stories spread (The IdeaVirus).  </li></ul>
  3. 4. Lizard Brain <ul><li>Seth says that we all have Genius, but the Lizard Brain has stopped us from producing our Art. We aren’t using our Super Powers to make Art, to ship that Art. By shipping our art that has been produced with Emotional Labor. </li></ul>
  4. 5. Genius <ul><li>It’s our Genius at work, when we can get the Lizard to shut up.  Also, there is a Generosity Economy that rewards people who create and share their Art and their gifts. </li></ul><ul><li>(Think about the Freemium business model).  </li></ul>
  5. 6. Lead <ul><li>To be  Linchpin, you need to be an Artist, Generous, but also you have to be a Leader of your Tribe. Leaders Connect People. That too is an Art – and a Gift. See how all that works out? </li></ul>
  6. 7. Linchpin <ul><li>Connect </li></ul><ul><li>Be Generous </li></ul><ul><li>Make Art </li></ul><ul><li>Acknowledge the Lizard </li></ul><ul><li>Ship </li></ul><ul><li>Fail </li></ul><ul><li>Learn </li></ul>
  7. 9. Linchpin <ul><li>A review by Jan Schultink </li></ul><ul><li> </li></ul>
  8. 10. Art <ul><li>Emotional labor creates art: work that touches people, changes them.You are not born with a talent for art, you do not have to be able to know how to draw to be an artist. If what you do changes people, it's art. </li></ul>
  9. 11. Gifts <ul><li>Gifts are powerful and will pay back somehow. Be generous. </li></ul><ul><li>Generosity is Art. </li></ul>
  10. 12. Ship <ul><li>The resistance is strong. Our &quot;lizard&quot; brain wants us to be safe, warm, and comfortable and tells us all the time to back away. One defense against the resistance is to &quot;ship&quot; at the time you set yourself, even if your product/idea/post is not 100% perfect. </li></ul>
  11. 13. Lizard <ul><li>The Internet/social media can be powerful to connect with people and spread ideas, but when it teams up with the resistance it becomes a huge time waster. </li></ul><ul><li>We feel connected Twittering away, but the clock is running as well: &quot;what happened to your art while you were Tweeting?&quot; </li></ul>
  12. 14. Anxiety <ul><li>Anger, anxiety, and a longing for revenge are destructive and time-wasting emotions deeply rooted in our lizard brain. </li></ul><ul><li>Anxiety is very often used as a motivator in big corporations: do as I tell you or I will fire you. People under constant stress cannot perform. </li></ul><ul><li>There is no art when you are running away from a tiger that's chasing you. </li></ul>
  13. 15. No Map <ul><li>There is no map, no manual about how to become a Linchpin. </li></ul><ul><li>Being a Linchpin is the exact opposite of following a manual with standard procedures. </li></ul>
  14. 16. Look Up <ul><li>It is hard to see clearly, especially when you are in the trenches doing routine cog work, spend time in useless meetings, busy reading 100s of Tweets or stressed out about the upcoming performance review. </li></ul>
  15. 17. Look Up <ul><li>Being a Linchpin gives meaning to who you are and what you do, but will not necessarily turn you into a millionaire. </li></ul>