Linchpin

LINCHPIN by Seth Godin

Linchpin Mind Map
A Purple Cow is something Remarkable. It’s not a commodity. It’s something that gets remarked about, talked about, word-of-mouth, stories spread (The IdeaVirus).

Lizard Brain
Seth says that we all have Genius, but the Lizard Brain has stopped us from producing our Art. We aren’t using our Super Powers to make Art, to ship that Art. By shipping our art that has been produced with Emotional Labor.

Genius
It’s our Genius at work, when we can get the Lizard to shut up. Also, there is a Generosity Economy that rewards people who create and share their Art and their gifts.
(Think about the Freemium business model).

Lead
To be Linchpin, you need to be an Artist, Generous, but also you have to be a Leader of your Tribe. Leaders Connect People. That too is an Art – and a Gift. See how all that works out?

Linchpin
Connect
Be Generous
Make Art
Acknowledge the Lizard
Ship
Fail
Learn

Linchpin
A review by Jan Schultink
http://stickyslides.blogspot.com/2010/01/seth-godins-linchpin-good-guys-can-win.html

Art
Emotional labor creates art: work that touches people, changes them.You are not born with a talent for art, you do not have to be able to know how to draw to be an artist. If what you do changes people, it's art.

Gifts
Gifts are powerful and will pay back somehow. Be generous.
Generosity is Art.

Ship
The resistance is strong. Our "lizard" brain wants us to be safe, warm, and comfortable and tells us all the time to back away. One defense against the resistance is to "ship" at the time you set yourself, even if your product/idea/post is not 100% perfect.

Lizard
The Internet/social media can be powerful to connect with people and spread ideas, but when it teams up with the resistance it becomes a huge time waster.
We feel connected Twittering away, but the clock is running as well: "what happened to your art while you were Tweeting?"

Anxiety
Anger, anxiety, and a longing for revenge are destructive and time-wasting emotions deeply rooted in our lizard brain.
Anxiety is very often used as a motivator in big corporations: do as I tell you or I will fire you. People under constant stress cannot perform.
There is no art when you are running away from a tiger that's chasing you.

No Map
There is no map, no manual about how to become a Linchpin.
Being a Linchpin is the exact opposite of following a manual with standard procedures.

Look Up
It is hard to see clearly, especially when you are in the trenches doing routine cog work, spend time in useless meetings, busy reading 100s of Tweets or stressed out about the upcoming performance review.

Look Up
Being a Linchpin gives meaning to who you are and what you do, but will not necessarily turn you into a millionaire.

Linchpin

by RAD-INFO, Inc.

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