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Lesson from Retail Woes

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What service providers can learn from retail chain problems

What service providers can learn from retail chain problems

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    Lesson from Retail Woes Lesson from Retail Woes Presentation Transcript

    • Lesson from Retail Woes Peter Radizeski
    • • Malls • B&N and indie bookstores • JCP • Sears & K-Mart • Newspapers • Music • Movies
    • Amazon will CRUSH You • Frictionless selling • Fast delivery • Perceived low prices
    • Best Buy Mobile • Kiosks (cheaper) • Mobile only (sharpshooting)
    • • Fashion, Designers, Hip, Cool • Clean, bright, uncluttered stores
    • UX: User Experience
    • • One shift is to realize that you aren't selling to everyone any more.
    • Why Do Tribes Matter? • Targeted • Big Data • Trust You • Buy More • WOM • Loyalty <- 2-way street
    • • Customer Acquisition is Expensive • Upsell, cross-sell to existing customers • Existing customers already TRUST you
    • Make it Easy for your Customers to Share Your Story
    • Think Like Casinos • Destination • Experience • Sensory Deprivation • Never leave • Take all your money • In as many ways as possible
    • • Reasons to stay AT the park • Loyalty • so many websites about Disney experience • Cross-sell Everything • Re-sell Content over and over and over again
    • More Traffic, Better Use of Space
    • Smart Move: Community
    • Most Tattooed Brand Identify with lifestyle What it says to own one
    • Like Bud, lots of flavors to appeal to a wide marketplace
    • Launch New Sh!t Often
    • Ads = Emotional Connection
    • Peter Radizeski is a consultant for telecom service providers offering strategy, marketing, go-to- market and sales training. His books are available on www.sellecom.net
    • • Online Marketing Strategy • Channel Building • Product Marketing • Sales Training • Sales Quarterbacking • Project Management • Customized Solutions • Channel Expertise • Speaker • Author