Lesson from Retail Woes

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What service providers can learn from retail chain problems

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Lesson from Retail Woes

  1. 1. Lesson from Retail Woes Peter Radizeski
  2. 2. • Malls • B&N and indie bookstores • JCP • Sears & K-Mart • Newspapers • Music • Movies
  3. 3. Amazon will CRUSH You • Frictionless selling • Fast delivery • Perceived low prices
  4. 4. Best Buy Mobile • Kiosks (cheaper) • Mobile only (sharpshooting)
  5. 5. • Fashion, Designers, Hip, Cool • Clean, bright, uncluttered stores
  6. 6. UX: User Experience
  7. 7. • One shift is to realize that you aren't selling to everyone any more.
  8. 8. Why Do Tribes Matter? • Targeted • Big Data • Trust You • Buy More • WOM • Loyalty <- 2-way street
  9. 9. • Customer Acquisition is Expensive • Upsell, cross-sell to existing customers • Existing customers already TRUST you
  10. 10. Make it Easy for your Customers to Share Your Story
  11. 11. Think Like Casinos • Destination • Experience • Sensory Deprivation • Never leave • Take all your money • In as many ways as possible
  12. 12. • Reasons to stay AT the park • Loyalty • so many websites about Disney experience • Cross-sell Everything • Re-sell Content over and over and over again
  13. 13. More Traffic, Better Use of Space
  14. 14. Smart Move: Community
  15. 15. Most Tattooed Brand Identify with lifestyle What it says to own one
  16. 16. Like Bud, lots of flavors to appeal to a wide marketplace
  17. 17. Launch New Sh!t Often
  18. 18. Ads = Emotional Connection
  19. 19. Peter Radizeski is a consultant for telecom service providers offering strategy, marketing, go-to- market and sales training. His books are available on www.sellecom.net
  20. 20. • Online Marketing Strategy • Channel Building • Product Marketing • Sales Training • Sales Quarterbacking • Project Management • Customized Solutions • Channel Expertise • Speaker • Author

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