Ideas to Market Consulting

Marketing Consulting What Really Works?

Triumvirate
Speaker
Author
Consultant
You need all 3.

Web Work
Website
Blog (preferably on own domain)
Podcast
Articles
Comments
Cross-links
Newsletter
Email List

VALUE
As Jeffrey Gitomer proclaims:
GIVE VALUE FIRST!

Give Value
In my writing and my interacting with my marketplace, people have an idea of what I know and who I know.
Build Relationships.
Help Others First.*
Be known as a Problem Solver.

* Help Others First
This was the whole premise of “The Secret” – The Universal Law.
You get what you give.
My mom said that if your sales are in a slump, write a check to charity and see how fast that changes.
Don’t Focus on the $$.

Why I Blog
I blog for a trade journal to stay in front of one side of the Industry.
It also contributes to my Personal Brand.
I blog for a trade association to stay in front of potential customers.
I am an active Committee member.
I blog on my site for my clients.
use Nourish to convert blog to weekly newsletter; use Feedburner too.

Why I Blog
To Stay
In Front
of My
Marketplace!

Blog for SEO
Blogs are current content, which the search engines like.
Blog at least monthly.
Commenting on other blogs is like cross-linking.
Adds to your network, too.
I answer LinkedIn Questions.
I write letters to the Editor, too.

Be an Expert
My Niche is small.
But in my Niche,
I am the Expert.
What are you an expert at?
(I hope it isn’t in watching TV)

Collateral
White Papers
Case studies (niche oriented)
e-book
PowerPoint (slideshare)
Video
Tutorials
Webinar
Tele-seminars
Podcast

Networking
Online like at LinkedIn
Offline like at the Chamber
2 Approaches:
Connect with Everyone (grab as many biz cards as you can).
Connect with select few who can lead to sale, contact, knowledge, or referral.

Have a Plan
Know who you are targeting
and WHY! (USP)
How will you Target them?
What Action do you want the Target to take?
Follow Up … and follow through.

Goals
Have a goal for every contact:
Networking event
Phone call
Meeting
What would be the desired outcome?
What outcome would you settle for?

Enrollment Process
Do you have an Enrollment Process for your Consulting Prospects?
Do you have a set of questions to get to the Pain?
Sales is a process.
Enrolling Consulting Clients is a Sale.

Referrals
Get a Referral or at least a
Testimonial.
Give a Referral to get one!
Help others get business.
Make a video Testimonial from your best customers in front of their logo. It’s a commercial for both of you. (Gitomer)

Key Words
I picked a Niche that was small.
I blog and write around key words.
Very specific key words.
I tag everything with these key words.
People searching on these key words find me.
Flickr, YouTube, Blog, etc. – all tagged with key words.

Finally…
Love What You Do!

Me
Peter Radizeski
813.963.5884
[email_address]
www.rad-info.net
www.sellecom.net

Ideas to Market Consulting

by RAD-INFO, Inc. on Jan 16, 2008

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Ideas to Market Consulting — Presentation Transcript