Marketing Consulting What Really Works?

Triumvirate Speaker Author Consultant You need all 3.

Speaker

Author

Consultant

You need all 3.

Web Work Website Blog (preferably on own domain) Podcast Articles Comments Cross-links Newsletter Email List

Website

Blog (preferably on own domain)

Podcast

Articles

Comments

Cross-links

Newsletter

Email List

VALUE As Jeffrey Gitomer proclaims: GIVE VALUE FIRST!

As Jeffrey Gitomer proclaims:

GIVE VALUE FIRST!

Give Value In my writing and my interacting with my marketplace, people have an idea of what I know and who I know. Build Relationships. Help Others First.* Be known as a Problem Solver.

In my writing and my interacting with my marketplace, people have an idea of what I know and who I know.

Build Relationships.

Help Others First.*

Be known as a Problem Solver.

* Help Others First This was the whole premise of “The Secret” – The Universal Law. You get what you give. My mom said that if your sales are in a slump, write a check to charity and see how fast that changes. Don’t Focus on the $$.

This was the whole premise of “The Secret” – The Universal Law.

You get what you give.

My mom said that if your sales are in a slump, write a check to charity and see how fast that changes.

Don’t Focus on the $$.

Why I Blog I blog for a trade journal to stay in front of one side of the Industry. It also contributes to my Personal Brand. I blog for a trade association to stay in front of potential customers. I am an active Committee member. I blog on my site for my clients. use Nourish to convert blog to weekly newsletter; use Feedburner too.

I blog for a trade journal to stay in front of one side of the Industry.

It also contributes to my Personal Brand.

I blog for a trade association to stay in front of potential customers.

I am an active Committee member.

I blog on my site for my clients.

use Nourish to convert blog to weekly newsletter; use Feedburner too.

Why I Blog To Stay In Front of My Marketplace!

To Stay

In Front

of My

Marketplace!

Blog for SEO Blogs are current content, which the search engines like. Blog at least monthly. Commenting on other blogs is like cross-linking. Adds to your network, too. I answer LinkedIn Questions. I write letters to the Editor, too.

Blogs are current content, which the search engines like.

Blog at least monthly.

Commenting on other blogs is like cross-linking.

Adds to your network, too.

I answer LinkedIn Questions.

I write letters to the Editor, too.

Be an Expert My Niche is small. But in my Niche, I am the Expert. What are you an expert at? (I hope it isn’t in watching TV)

My Niche is small.

But in my Niche,

I am the Expert.

What are you an expert at?

(I hope it isn’t in watching TV)

Collateral White Papers Case studies (niche oriented) e-book PowerPoint (slideshare) Video Tutorials Webinar Tele-seminars Podcast

White Papers

Case studies (niche oriented)

e-book

PowerPoint (slideshare)

Video

Tutorials

Webinar

Tele-seminars

Podcast

Networking Online like at LinkedIn Offline like at the Chamber 2 Approaches: Connect with Everyone (grab as many biz cards as you can). Connect with select few who can lead to sale, contact, knowledge, or referral.

Online like at LinkedIn

Offline like at the Chamber

2 Approaches:

Connect with Everyone (grab as many biz cards as you can).

Connect with select few who can lead to sale, contact, knowledge, or referral.

Have a Plan Know who you are targeting and WHY! (USP) How will you Target them? What Action do you want the Target to take? Follow Up … and follow through.

Know who you are targeting

and WHY! (USP)

How will you Target them?

What Action do you want the Target to take?

Follow Up … and follow through.

Goals Have a goal for every contact: Networking event Phone call Meeting What would be the desired outcome? What outcome would you settle for?

Have a goal for every contact:

Networking event

Phone call

Meeting

What would be the desired outcome?

What outcome would you settle for?

Enrollment Process Do you have an Enrollment Process for your Consulting Prospects? Do you have a set of questions to get to the Pain? Sales is a process. Enrolling Consulting Clients is a Sale.

Do you have an Enrollment Process for your Consulting Prospects?

Do you have a set of questions to get to the Pain?

Sales is a process.

Enrolling Consulting Clients is a Sale.

Referrals Get a Referral or at least a Testimonial. Give a Referral to get one! Help others get business. Make a video Testimonial from your best customers in front of their logo. It’s a commercial for both of you. (Gitomer)

Get a Referral or at least a

Testimonial.

Give a Referral to get one!

Help others get business.

Make a video Testimonial from your best customers in front of their logo. It’s a commercial for both of you. (Gitomer)

Key Words I picked a Niche that was small. I blog and write around key words. Very specific key words. I tag everything with these key words. People searching on these key words find me. Flickr, YouTube, Blog, etc. – all tagged with key words.

I picked a Niche that was small.

I blog and write around key words.

Very specific key words.

I tag everything with these key words.

People searching on these key words find me.

Flickr, YouTube, Blog, etc. – all tagged with key words.

Finally… Love What You Do!

Love What You Do!

Me Peter Radizeski 813.963.5884 [email_address] www.rad-info.net www.sellecom.net

Peter Radizeski

813.963.5884

[email_address]

www.rad-info.net

www.sellecom.net