How to Have the Best Year Ever Plan, Execute, Focus

What is Worth Doing? From davidseah.com. What is worth doing? Billable work New biz Design Marketing Networking

From davidseah.com.

What is worth doing?

Billable work

New biz

Design

Marketing

Networking

The entrepreneur’s dilemma

Another Dilemma Is this how you spend your day?

Is this how you spend your day?

Develop Better Habits "Fully 95% of your success in life and work will be determined by the kinds of habits that you develop over time.“ “Habits are learned through repetition and practice.” – Brian Tracy

"Fully 95% of your success in life and work will be determined by the kinds of habits that you develop over time.“

“Habits are learned through repetition and practice.”

– Brian Tracy

Re-Imagine Whether it is Tom Peters or Seth Godin … … the theme is to Re-Imagine ! Re-Invent Be Remarkable Create a Purple Cow Stop being ordinary, with me-too type services.

Whether it is Tom Peters or Seth Godin …

… the theme is to Re-Imagine !

Re-Invent

Be Remarkable

Create a Purple Cow

Stop being ordinary, with me-too type services.

Innovate or Die If you hate Change, you are going to hate Irrelevance even more. Innovate or Die! - Tom Peters

If you hate Change, you are going to hate Irrelevance even more.

Innovate or Die!

- Tom Peters

Have Fun!

Maximize Profitability Figure out what is most Profitable. Concentrate on that!

Figure out what is most Profitable.

Concentrate on that!

Maximize Profitability 2 Determine what (and who) is least profitable. Stop doing that!

Determine what (and who) is least profitable.

Stop doing that!

RED OCEAN Voice/BB/TV = Red Oceans: Providers fighting in the same market – it is a bloody pool of sharks. Move to the Blue Ocean: Create a new market segment like Starbucks, Lexus or Whole Foods No sharks in the Blue water… yet.

Voice/BB/TV = Red Oceans:

Providers fighting in the same market – it is a bloody pool of sharks.

Move to the Blue Ocean:

Create a new market segment like Starbucks, Lexus or Whole Foods

No sharks in the Blue water… yet.

Comfort Level Progress / Change happens when you are Uncomfortable . What’s your current Comfort level?

Progress / Change happens when you are Uncomfortable .

What’s your current Comfort level?

Niches It is easier to be world-class if you define ‘world’ as ‘your niche’. Some over-looked niches: High-end/Luxury/VIP Women. Female. Retired. Hispanic.

It is easier to be world-class if you define ‘world’ as ‘your niche’.

Some over-looked niches:

High-end/Luxury/VIP

Women.

Female.

Retired.

Hispanic.

Crowded Niches Mass Market Cheapest Low priced No Value

Mass Market

Cheapest

Low priced

No Value

Pareto 80% of your pain will come from 20% of your clients… Those same 20% represent very little profit. Life Is Too Short to Work with Jerks (Fire lousy clients).

80% of your pain will come from 20% of your clients…

Those same 20% represent very little profit.

Life Is Too Short to Work with Jerks (Fire lousy clients).

All the Money is in Service Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration. Brown was shipping. Now UPS is about Logistics, not packages. Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant.

Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration.

Brown was shipping. Now UPS is about Logistics, not packages.

Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant.

Managed Services What services are you offering? THAT will be where your growth comes from! People buy, not to save $$, but to save Time !

What services are you offering?

THAT will be where your growth comes from!

People buy, not to save $$, but to save Time !

The “Experience Ladder”/TP Experiences Solutions Services Goods Raw Materials

Experiences

Solutions

Services

Goods

Raw Materials

Tom Peters Rules Tom Peters Rule: Rule #1: You can’t beat Wal-Mart on price or China on cost. In Telecom: You can’t beat ILEC’s on price. so stopping trying to!!!

Tom Peters Rule:

Rule #1: You can’t beat Wal-Mart on price or China on cost.

In Telecom:

You can’t beat ILEC’s on price.

so stopping trying to!!!

Stories Selling is all about telling a story. Buzz is about telling a memorable story. Viral is when a remarkable story spreads. Who is telling your story?

Selling is all about telling a story.

Buzz is about telling a memorable story.

Viral is when a remarkable story spreads.

Who is telling your story?

the Story It is all about the Story you tell. The story you tell to yourself, your employees, your market, your prospects, your vendors, your clients.

It is all about the

Story you tell.

The story you tell to yourself, your employees, your market, your prospects, your vendors, your clients.

Execution All these Ideas are great. But they only help if you IMPLEMENT them! In the next 30 days, put just 1 idea to use. Execute on 1 thing “You must learn to translate wisdom and strong feelings into labor." Jim Rohn

All these Ideas are great.

But they only help if you IMPLEMENT them!

In the next 30 days, put just 1 idea to use.

Execute on 1 thing

“You must learn to translate wisdom and strong feelings into labor." Jim Rohn

Systematize everything Have a system for everything. If you do not have a system for your business, you have chaos. What we often do in our businesses is we go out and we do the same things over and over and over again, rather than writing it down and putting it in a book. Saying to your staff "Here's how you do this, you can do this better than I can.“ - John Hayes

Have a system for everything.

If you do not have a system for your business, you have chaos.

What we often do in our businesses is we go out and we do the same things over and over and over again, rather than writing it down and putting it in a book. Saying to your staff "Here's how you do this, you can do this better than I can.“

- John Hayes

Mentor Give and Get Find a Mentor Mentor someone

Give and Get

Find a Mentor

Mentor someone

Finance Wealth is a Team Sport. - Loral Langemeier Lead a good team: Attorney, tax specialist, bookkeeper, CPA, financial planner. You can’t do it alone. Have a Customer Advisory Board, too

Wealth is a Team Sport.

- Loral Langemeier

Lead a good team:

Attorney, tax specialist, bookkeeper, CPA, financial planner.

You can’t do it alone.

Have a Customer Advisory Board, too

Help Them Grow Biz Give LEADS to clients and associates. Gitomer says have breakfast & lunch with clients & prospects – bring them together.

Give LEADS to clients and associates.

Gitomer says have breakfast & lunch with clients & prospects – bring them together.

Gratitude Send a written AND email thank-you note. Have the Attitude of Gratitude!

Send a written AND email thank-you note.

Have the Attitude of Gratitude!

Infopreneur / Expert Give away complimentary training or information sessions by phone / conference call. > ebook, tele-seminar, class or seminar

Give away complimentary training or information sessions by phone / conference call.

> ebook, tele-seminar, class or seminar

Study your audience The clearest sign that your marketing needs a makeover is when it stops resonating with your target audience. The first step is to understand your customers' hot buttons by reviewing published articles and research.

The clearest sign that your marketing needs a makeover is when it stops resonating with your target audience.

The first step is to understand your customers' hot buttons by reviewing published articles and research.

To-Do Lists Experts recommend entrepreneurs employ not one but two to-do lists. The master list contains a maximum of three items of long-term importance, like "grow sales" or "get new customers." The second list contains day-to-day to-dos that represent tactical steps to completing those strategic to-dos. GTD Time Management

Experts recommend entrepreneurs employ not one but two to-do lists.

The master list contains a maximum of three items of long-term importance, like "grow sales" or "get new customers."

The second list contains day-to-day to-dos that represent tactical steps to completing those strategic to-dos.

GTD

Time Management

Sell Something Call on your satisfied customers. Look for additional ways to satisfy their needs or new needs you can meet. Learn about their new problems and challenges, and come back to them with fresh solutions.

Call on your satisfied customers.

Look for additional ways to satisfy their needs or new needs you can meet. Learn about their new problems and challenges, and come back to them with fresh solutions.

Stay Tuned Stay on top of business and world news, and how these events might affect customers. News and tips are ways to follow-up, stay in front of prospects

Stay on top of business and world news, and how these events might affect customers.

News and tips are ways to follow-up, stay in front of prospects

Give Back Law of Attraction: “ The Secret” Give to get. The more people you help, the more the Universe will help you.

Law of Attraction:

“ The Secret”

Give to get.

The more people you help, the more the Universe will help you.

Partner / Outsource Partner – because You can’t do it all yourself. If you cannot build it Faster, Cheaper, or Better, Outsource it…

Partner – because You can’t do it all yourself.

If you cannot build it Faster, Cheaper, or Better,

Outsource it…

Start the day cold Start Every Day with Two (2) Cold Calls

Start Every Day with Two (2) Cold Calls

Teach Teach a class or seminar at a local college or adult education center. Give Lunch-n-Learns.

Teach a class or seminar at a local college or adult education center.

Give Lunch-n-Learns.

Bundle up Bundle services … Bundle, Bundle, Bundle

Bundle services …

Bundle, Bundle, Bundle

RAD-INFO, Inc. When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884.

When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884.