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How Can RAD-INFO
Help Your Company?
What Can RAD-INFO Do for Your Org?
1. Channel Sales Enablement
2. Go-to-Market
3. Product Marketing
4. Sales Training
5. S...
Channel Sales Enablement
• Define Channel Plans/Goals.
• Craft Partner Profile.
• Marketing message = Value Proposition
• ...
Go-to-Market
• Launching (or re-launching) product
• Target, Messaging and Packaging
• Engineering to Sales to Billing Aud...
Product Marketing
• Strategy on product, platform, pricing.
• Is the Product Complete? Competitive?
• Write marketing copy...
Sales Training
• Train agents direct sales teams on selling
VoIP/SIP, Transit, MPLS, Cloud and more.
• Not just techniques...
Sales Quarterbacking
• Coaching of sales reps or agents
• Monitoring of sales activity, routine
• Examination of hurdles t...
Online Marketing Strategy
• Define Online Marketing Strategy for
Master Agencies, CLEC and other SP’s.
• Work with marketi...
Speaker
• Keynotes
• Panelist
• Moderator
• Interviewer
• Live or Webinar
Author
• Blogger
• Columnist
• Author of the following books:
• SELLECOM*
• LIT BUILDINGS*
• SELLECOM 2: Cloud Services**
...
Is Your Current Strategy Working?
What Outcome are you looking for?
What’s the Metric?
Do you have the Budget?
Do you have...
813-963-5884
peter@rad-info.net
http://rad-info.net
@radinfo on twitter
Peter Radizeski started as a
telecom agent in 1999...
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How Can RAD-INFO Help You

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Since I am often asked what RAD-INFO is and does, I figured a quick slide deck would explain the many ways we help service providers

Published in: Technology, Business, Education
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Transcript of "How Can RAD-INFO Help You"

  1. 1. How Can RAD-INFO Help Your Company?
  2. 2. What Can RAD-INFO Do for Your Org? 1. Channel Sales Enablement 2. Go-to-Market 3. Product Marketing 4. Sales Training 5. Sales Quarterbacking 6. Online Marketing Strategy 7. Keynote Speaker 8. Author 9. Agent
  3. 3. Channel Sales Enablement • Define Channel Plans/Goals. • Craft Partner Profile. • Marketing message = Value Proposition • Deeper: components to enable channel partners to quote, order, status, trouble ticket and see commissions. • Channel Manager Training • Build or Invigorate or Boost your Channel Program
  4. 4. Go-to-Market • Launching (or re-launching) product • Target, Messaging and Packaging • Engineering to Sales to Billing Auditing • Sales Training • Vendor Selection • Competitive Market Analysis • Positioning
  5. 5. Product Marketing • Strategy on product, platform, pricing. • Is the Product Complete? Competitive? • Write marketing copy and sales scripts. • Assist with Ad Creative. • Manage Direct Mail, Online or Guerrilla marketing campaigns. • Back Office Support for Product. • Website strategy (not dev or design)
  6. 6. Sales Training • Train agents direct sales teams on selling VoIP/SIP, Transit, MPLS, Cloud and more. • Not just techniques, but sales triggers mixed with product knowledge. • Train CSR and Techs in Up-selling and Soft Selling Approaches. • Live, on-site and via webinars.
  7. 7. Sales Quarterbacking • Coaching of sales reps or agents • Monitoring of sales activity, routine • Examination of hurdles to sales success • Time Management / Calendar
  8. 8. Online Marketing Strategy • Define Online Marketing Strategy for Master Agencies, CLEC and other SP’s. • Work with marketing/PR team • Coach up inside team. • Craft an Editorial Calendar. • Identify where prospects are.
  9. 9. Speaker • Keynotes • Panelist • Moderator • Interviewer • Live or Webinar
  10. 10. Author • Blogger • Columnist • Author of the following books: • SELLECOM* • LIT BUILDINGS* • SELLECOM 2: Cloud Services** • Channel Management*** *available at Lulu.com, sellecom.com ** on Amazon *** soon from Beka Publishing
  11. 11. Is Your Current Strategy Working? What Outcome are you looking for? What’s the Metric? Do you have the Budget? Do you have the Man Power? Do you have the Patience? If not, let’s talk!
  12. 12. 813-963-5884 peter@rad-info.net http://rad-info.net @radinfo on twitter Peter Radizeski started as a telecom agent in 1999 and has worked with more than 50 service providers on strategy, marketing, go-to-market and sales training.

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