Silence is fatal .

What Blogging is About? Blogging is about being Authentic. Transparent. Telling stories. Connecting with your audience / tribe / customers / vendors / employees

Blogging is about being Authentic.

Transparent.

Telling stories.

Connecting with your audience / tribe / customers / vendors / employees

Why Blog? It can be about SEO Brand Awareness Conversation / Online Cocktail Party Establish Expert or Leader Status Recruiting – employees & customers Education

It can be about SEO

Brand Awareness

Conversation / Online Cocktail Party

Establish Expert or Leader Status

Recruiting – employees & customers

Education

Corporate Blogging Buy In Strategy Participation Follow through

Buy In

Strategy

Participation

Follow through

Who Blogs GM not the UAW Dell Rubbermaid Zayo’s Chairman CEO of AFS 37Signals Frashbooks Joel Brodsky Seth Godin Guy Kawasaki Robert Scoble

GM not the UAW

Dell

Rubbermaid

Zayo’s Chairman

CEO of AFS

37Signals

Frashbooks

Joel Brodsky

Seth Godin

Guy Kawasaki

Robert Scoble

Worries Time Waster Lost Control Bad comments Trade Secrets ROI

Time Waster

Lost Control

Bad comments

Trade Secrets

ROI

Another worry What do I blog about???

Tell Stories about: Employees. Customers Policies or best practices. Problems & Solutions. your Industry. Why? To Make a Connection,

Employees.

Customers

Policies or best practices.

Problems & Solutions.

your Industry.

Components Posts Feed Comments Permalinks Tags Keywords Categories Trackback

Posts

Feed

Comments

Permalinks

Tags

Keywords

Categories

Trackback

What to Blog About Thoughts about your Industry Case Studies Conference notes Business Philosophy Interesting business ideas (links) Awards, honors, PR, new employee, new vendor, new system

Thoughts about your Industry

Case Studies

Conference notes

Business Philosophy

Interesting business ideas (links)

Awards, honors, PR, new employee, new vendor, new system

Final Thoughts from others Listen first Conversation, not publishing Be a useful conversationalist Build relationships - one at a time

Listen first

Conversation, not publishing

Be a useful conversationalist

Build relationships - one at a time

RSS Really Simple Syndication - It’s the way your posts are fed to your readers. Readers use an RSS Reader like My Y!, Google Reader, or Gator. RSS is pull, not push. Nourish & Feedburner.

Really Simple Syndication -

It’s the way your posts are fed to your readers.

Readers use an RSS Reader like My Y!, Google Reader, or Gator.

RSS is pull, not push.

Nourish & Feedburner.

Peter Radizeski President, RAD-INFO, Inc. [email_address] 813-963-5884 Shawna Vercher CEO - VTi-Web President - The SSW 727.531.2911 office www.vti-web.com www.thessw.com

Peter Radizeski

President, RAD-INFO, Inc.

[email_address]

813-963-5884

Shawna Vercher CEO - VTi-Web President - The SSW 727.531.2911 office www.vti-web.com www.thessw.com