• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Branding
 

Branding

on

  • 703 views

Branding, Differentiating, Marketing and Thought Leadership explained a little.

Branding, Differentiating, Marketing and Thought Leadership explained a little.

Statistics

Views

Total Views
703
Views on SlideShare
702
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Branding Branding Presentation Transcript

    • Branding by Peter Radizeski of RAD-INFO INC
    • Branding
      • Branding is about being Remembered by your prospective marketplace.
    • What is a Brand?
      • It’s the 1K of memory that holds a collection of ideas, thoughts, experiences and feelings about your product, service or company.
    • None
      • For many people, that 1k of memory is BLANK!
    • Thought Leader
      • Thought Leadership is one way to Brand your products and company in your marketplace.
    • Educate
      • With Thought Leadership you are Educating your prospects about the Industry, your products and their uses.
    • Differentiation
      • How you Position the value of your product and company from your competition.
    • Story Telling
      • All of this – Branding, Marketing, Positioning, Thought Leadership - is about the Story you are Telling.
    • The Story
      • The Story has to be clear, concise, specific and memorable .
    • Repetition
      • It also has to be repeated. Often.
    • Oh, Yeah!
      • It has to be about THEM, not YOU (or your tech).
    • Trust
      • Above all, you have to Build TRUST !
      • People buy from people they like and trust.
    • Old Adage
      • No one every got fired for buying IBM (or AT&T).
      • Branding can build Trust.
    • Without Branding:
      • No one knows what to think of your company or products.
    • Today
      • It isn’t about transactional (short term).
      • It’s about long term.
    • Loyalty
      • You want Loyal Customers.
      • Not one and done.
      • Build Relationships.
    • What They Hear
      • Does your Story Resonate with your marketplace?
    • How Much?
      • Branding doesn’t have to cost a fortune.
      • It needs to be done.
      • Consistently.
    • Peter Radizeski is a consultant for telecom service providers offering strategy, marketing, go-to-market and sales training. His books are available on www.sellecom.net