• Like
  • Save
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Branding, Differentiating, Marketing and Thought Leadership explained a little.

Branding, Differentiating, Marketing and Thought Leadership explained a little.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Branding by Peter Radizeski of RAD-INFO INC
  • 2. Branding
    • Branding is about being Remembered by your prospective marketplace.
  • 3. What is a Brand?
    • It’s the 1K of memory that holds a collection of ideas, thoughts, experiences and feelings about your product, service or company.
  • 4. None
    • For many people, that 1k of memory is BLANK!
  • 5. Thought Leader
    • Thought Leadership is one way to Brand your products and company in your marketplace.
  • 6. Educate
    • With Thought Leadership you are Educating your prospects about the Industry, your products and their uses.
  • 7. Differentiation
    • How you Position the value of your product and company from your competition.
  • 8. Story Telling
    • All of this – Branding, Marketing, Positioning, Thought Leadership - is about the Story you are Telling.
  • 9. The Story
    • The Story has to be clear, concise, specific and memorable .
  • 10. Repetition
    • It also has to be repeated. Often.
  • 11. Oh, Yeah!
    • It has to be about THEM, not YOU (or your tech).
  • 12. Trust
    • Above all, you have to Build TRUST !
    • People buy from people they like and trust.
  • 13. Old Adage
    • No one every got fired for buying IBM (or AT&T).
    • Branding can build Trust.
  • 14. Without Branding:
    • No one knows what to think of your company or products.
  • 15. Today
    • It isn’t about transactional (short term).
    • It’s about long term.
  • 16. Loyalty
    • You want Loyal Customers.
    • Not one and done.
    • Build Relationships.
  • 17. What They Hear
    • Does your Story Resonate with your marketplace?
  • 18. How Much?
    • Branding doesn’t have to cost a fortune.
    • It needs to be done.
    • Consistently.
  • 19. Peter Radizeski is a consultant for telecom service providers offering strategy, marketing, go-to-market and sales training. His books are available on www.sellecom.net