BarCamp Tampa Freelancer 2013

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my BarCamp Tampa Bay 2013 presentation on lessons for freelancers, coaches and consultants

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BarCamp Tampa Freelancer 2013

  1. 1. SECRETS OF 1099 BY PETER RADIZESKI
  2. 2. Who here Freelances now?
  3. 3. Who here Coaches?
  4. 4. Mental Note # 1: You are now running a Business!
  5. 5. The PRODUCT?
  6. 6. YOU
  7. 7. Work on your greatest asset: YOURSELF
  8. 8. Fast Basics
  9. 9. A Lot of Crap Involved in BIZ! • Admin • Bookkeeping • Answer the phone • Marketing • Sales • Social media • Accounts Receivable • Accounts Payable
  10. 10. Asset Protection
  11. 11. 72K+
  12. 12. Insurance? • Biz Liability • E&O • Disability Insurance • Worker’s Comp •PEO & ASO
  13. 13. Download your contracts and other legal forms from the Internet!
  14. 14. Wealth is a Team Sport! •CPA •Lawyer •Bookkeeper •Virtual Assistant •Coach, Mentor, Master Mind •Board of Advisors
  15. 15. Mentality Around Money
  16. 16. Make Accepting Payment EZ!
  17. 17. SOW
  18. 18. Routine
  19. 19. Designate your work space - even if you have to section space off.
  20. 20. Doing 2/3 of one thing and 2/3 of another Equals Zero.
  21. 21. ABC = always be selling
  22. 22. Make an appointment! Market Yourself Daily!
  23. 23. BHAG
  24. 24. MINDSET
  25. 25. Mindset is Single Most Important • Attitude & Mindset • FUD, Anxiety • Facebook & People You Deal With (Negativity) • Isolation of working alone • Job Insecurity • Motivation, Goals, Focus • Lots of reasons I spent time on Mindset
  26. 26. “You are the average of the five people you spend the most time with.” - Jim Rohn
  27. 27. “We spend most of our time procrastinating and worrying. STOP.”
  28. 28. Anyone know what the Average salary of a Coach is?
  29. 29. HOW DO YOU CRUSH THE AVERAGE?
  30. 30. Low Price Alone is NOT Disruptive!
  31. 31. “Just because you know how to use a piece of software or a device doesn't mean that there isn't an amateur who's willing to do it for free, or an up and comer who's willing to do it for less.”
  32. 32. 1. Value 2. Target 3. Keyword 4. Who is buying? 5. Why do they Buy? 6. What Pain do You Solve? 7. Where can you find customers – willing & able to pay your price? 8. What Story are you telling? 9. Is it easy for others to tell that story?
  33. 33. NICHE EXPERT, THOUGHT LEADER
  34. 34. scarcity
  35. 35. Celebrate Your Wins! Reward short-term Goals! Remind yourself of your WHY! Re-Charge There is nothing wrong w/a break. Change it up – location, routine, etc. Exercise!!! Mentor, Master Mind, Fam&Pals
  36. 36. On-Boarding
  37. 37. FREEMIUM model
  38. 38. Develop Many Products • Webinar • E-book • Paperback • Video • DVD • Community • Subscription Plan
  39. 39. • “In order to create real value going forward, we're going to have to ask harder questions, challenge the status quo and do work that can't possibly be measured …We have to become the linchpin in the system, not a cog.”
  40. 40. Offline Resources • SCORE • USF SBDC • TBInnovation • WAVE • Gazelle - Mentors • CoWork Tampa • People right here!
  41. 41. Online Resources • Surveymonkey • Mailchimp, iContact, campaignercrm.com • Eventbrite, Punchbowl • Freshbooks, Batchbook, insightly • QuickBooks online • Zoho, Google Apps • Slideshare • How to Market your Consulting Biz: slideshare.net/4isps/ideas-to-market-consulting
  42. 42. Peter Radizeski is a consultant for telecom service providers offering strategy, marketing, go-to- market and sales training.

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