7 Line Marketing Plan

Guerrilla Marketing Plan 813-963-5884 * www.marketingideaguy.com

Answer these Questions:
What do I want to be known for?
What am I selling?
Who am I selling to?
Who else is selling to them?
Why should they buy from me?
Fish where the fish are.
How will you catch the fish?
USP

Why a Marketing Plan?
Unlike a Biz Plan, a Marketing Plan focuses specifically on how you will grow your sales.
Your biz needs sales growth (and profit) to remain an ongoing concern.

1. The Purpose and Foundation
The first step in the Seven Sentence Guerrilla Marketing Plan is the most important because it lays the foundation for the rest of the plan.
> The purpose of my marketing is ______________________
7 Sentence Guerrilla Marketing Plan

Retention
Important reminder:
60% of your time, imagination, energy and money should go to existing customers.
(Scott Clark of the Biz Journals)

#2: WIIFM
Customer Benefits:
WIIFM (What’s In It For Me)?
Guerrilla Marketers learn about their customers’ WIIFM mentality to complete this next sentence:
The benefit I offer to my client is ____________________________.
You may have to ask existing clients.

#3: The Target
Guerrilla Marketers know their target market so they can best determine how to reach them.
My target audience is ____________________________.
Your target market should need your product and be able to afford it.

#4: Marketing Weapons
Guerrilla Marketers realize it takes more than one way, technique, or medium to reach their target.
It's good to write down the many ways you want to market, but remember to set realistic goals.
Most smaller firms can handle the addition of one new marketing weapon each month; any more can become overwhelming.

#5: Your Niche
Guerrilla Marketers are clear on the services they offer and products they feature that make them unique in the marketplace. Differentiation or Positioning is where you separate your business from the competition.
My niche in the market is ____________________________.

#6: Who are you?
Line 6 is your Identity
How do you want to be perceived by your target market?
Fun? Professional? Caring?

# 7: The Budget
Guerrilla Marketers know investment includes Time and Money.
You must block out time to work on marketing.
Funds must be budgeted specifically for marketing purposes.
My marketing investment is: _______________
Generally a percentage of sales.

SWOT
This is another planning methodology:
S for Strengths. These are positive internal factors, including specific skills or knowledge
W is for Weaknesses. These are negative internal factors, such as a deficiency in specific knowledge about customers or lacking cash reserves.
O is for Opportunities.
T is for Threats.

The Future
You need to look to the future and try to predict the anticipated needs of your marketplace, as well as
(1) what products you will develop to meet those needs,
(2) what changes are anticipated in the marketplace, and
(3) how you will adapt to those changes.

USP
What is Your Company's Unique Advantage or Unique Selling Proposition ?
Everyone should have the same answer in your entire organization.

Marketing Help
Take a Professor and his Grad Students from the local University Business School for pizza and pick their brain. They usually can help with Business plans, some fresh Marketing ideas & they need the experience.
Hire an intern.
Hire a consultant like RAD-INFO, Inc.!
813.963.5884 or www.marketingideaguy.com

RAD-INFO, Inc. is a telecom agency representing 20 telecom carriers. We are a one-stop shop for bandwidth, transport, VOIP, and collocation.
RAD-INFO, Inc. consults for ISPs on business focus & Strategy as well as Sales & Marketing.
Call us today at 813.963.5884
We want to help you succeed.

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7 Line Marketing Plan

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