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Please Feed the Unicorns

by Abraham Williams on Feb 24, 2011

4,643 views

Presented at the Open API Economy Meetup on February 23, 2011 at the Apigee office.

http://www.meetup.com/APIEconomy/events/16520137/

Presented at the Open API Economy Meetup on February 23, 2011 at the Apigee office.

http://www.meetup.com/APIEconomy/events/16520137/

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mausamviki4all no options 1 year ago Reply
Are you sure you want to Yes No

Launched Thursday. Social media lead generation through engagement of questions on Twitter.
Unicorns!
Create a Google Group to get started.
Track bugs in Google Code, GitHub, etc
Lots of interest...
Bug/feature requests
Spam
Communities are very hard to scale.
Take fanboys
and feed them
to make unicorns!
Managers of google groups and code projects
Let trusted users answer support questions on Twitter.
Editable documentation where proposed edits are visible but in an approval queue. Docs generated from code pushed to GitHub. Users can fork docs edit and submit pull requests.
Clearly show who is an official employee and who is a trusted community member.
Give them access to alpha features. NDA if absolutely required prefer trust.
Free tickets to conferences.
Give out free swag
Shout outs to awesome contributers.
Turn the user of your platform into a Foursquare style game with badges.
Facebook Operation Developer Love.
Track everything! Bug reports, emails to mailing lists, tweet counts, etc.
Identify the movers and shakers.
Hire from within the community.
Pay them to do what they already do. No training needed.
The community is the future of your platform. Treat it that way.
Goal achieved?

3 Favorites

mausamviki4all Tags i like it 1 year ago
Abraham Williams , Unicorn Herder at InboxQ Tags developers apis community 1 year ago
Taylor Singletary , Developer Advocate at Twitter 1 year ago

Please Feed the Unicorns — Presentation Transcript

Please Feed the Unicorns Abraham Williams
http://abrah.am @abraham
http://answerly.com by day
http://inboxq.com building
Glitter, gum drops and lollipops Unicorn food
So you have an API If you don't you should
First
Then
Growth
X can't scale!
What are Unicorns?
Unicorns are... Fanboys Evangelists Early adopters Devs with lots of free time
How?
Empower
Clear team organization
Incentivize
Recognize
Metrics
Movers and shakers
Pay them
Iterate your community
Thanks! Feedback to @abraham Images from images.google.com

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