Please Feed the Unicorns

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Presented at the Open API Economy Meetup on February 23, 2011 at the Apigee office.

http://www.meetup.com/APIEconomy/events/16520137/

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  • Launched Thursday. Social media lead generation through engagement of questions on Twitter.
  • Unicorns!
  • Create a Google Group to get started.
  • Track bugs in Google Code, GitHub, etc
  • Lots of interest...
  • Bug/feature requests
  • Spam
  • Communities are very hard to scale.
  • Take fanboys
  • and feed them
  • to make unicorns!
  • Managers of google groups and code projects
  • Let trusted users answer support questions on Twitter.
  • Editable documentation where proposed edits are visible but in an approval queue. Docs generated from code pushed to GitHub. Users can fork docs edit and submit pull requests.
  • Clearly show who is an official employee and who is a trusted community member.
  • Give them access to alpha features. NDA if absolutely required prefer trust.
  • Free tickets to conferences.
  • Give out free swag
  • Shout outs to awesome contributers.
  • Turn the user of your platform into a Foursquare style game with badges.
  • Facebook Operation Developer Love.
  • Track everything! Bug reports, emails to mailing lists, tweet counts, etc.
  • Identify the movers and shakers.
  • Hire from within the community.
  • Pay them to do what they already do. No training needed.
  • The community is the future of your platform. Treat it that way.
  • Goal achieved?
  • ×