Why an SEO Audit is Essential to Your Marketing Strategy

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Why an SEO Audit is Essential to Your Marketing Strategy

  1. 1. Why an SEO Audit is Essential to Your Marketing Strategy Kristi Hoyle Head of Education @KristiHoyle #4PsEDGE
  2. 2. What is an audit? Planned and documented activity Performed by qualified personnel To determine by investigation, examination, or evaluation of evidence The adequacy and compliance with established procedures, or applicable documents And the effectiveness of implementation.
  3. 3. What is an SEO audit? Investigation into known ranking factors Top line analysis of contributing factors Health check Maximise SEO activities Uncover performance barriers > opportunities
  4. 4. Why do an SEO audit?
  5. 5. Build the foundations of your overall strategy
  6. 6. How does an SEO audit fit in amongst my other strategies and objectives? Business Objectives Online Strategy SEO Strategy Offsite Strategy Social Media Strategy Content Strategy SEO Audit
  7. 7. Components of an SEO Audit
  8. 8. Audit Template
  9. 9. Managing audit recommendations
  10. 10. The life cycle of an audit Research Investigate SEO Audit Implementation Analyse
  11. 11. Homepage & key landing pages Homepage and Key Landing Pages Website Navigation First impressions Title Tags URL Redirects Canonical Tags Internal Links: Quality, Quantity, Anchor Text External Links: Anchor txt, Linking Root Domains Content: Length, Quality, Purpose, Indexable & Accessible URL Optimisation: Short, Relevant & Memorable Duplicate Content Running a mini audit
  12. 12. Tip: Make use of the RSS feeds available to deliver news directly to your inbox Useful research locations
  13. 13. Useful tools Google Analytics Google Webmaster Tools Bing Webmaster Tools Xenu Link Sleuth/Screaming Frog SEO Spider Ahrefs Raven Tools SEO Open site Explorer Wc3 Validator Moz Tools Yslow.org

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