The good the bad the ugly of digital marketing

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The good the bad the ugly of digital marketing

  1. 1. 4Ps Marketing The Good, the Bad & the Ugly of Digital Marketing
  2. 2. @MatthewPhelan > #MattChat
  3. 3. @MatthewPhelan > The big quiz
  4. 4. Agenda • Change the Agenda •The Ugly, The Bad & The Good • The Ugly (Outside in) • The Bad (Change needed) • The Good (Why I get up in the morning)
  5. 5. Interviews
  6. 6. The Ugly
  7. 7. “The Content Bandwagon”
  8. 8. “Big Data, Small Data, Cardboard box thing” BIG DATA
  9. 9. “Privacy Advertising”
  10. 10. “Paid Links”
  11. 11. The Bad
  12. 12. “Brands pretending to know consumers”
  13. 13. “Budget Bias”
  14. 14. “Hype of Google Changes”
  15. 15. “Enhanced Campaigns”
  16. 16. “Selling Data” “My data from…”
  17. 17. The Good
  18. 18. “Embracing Digital”
  19. 19. “Brand conversation vs Brand broadcasting”
  20. 20. “Measurement”
  21. 21. “Google Penguin”
  22. 22. “The integration of SEO & Social” Content SEO Social
  23. 23. Summary
  24. 24. The old way
  25. 25. The new way
  26. 26. Final thought “It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” Muhammad Ali
  27. 27. Any questions?

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