How to engage with your audience through video
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How to engage with your audience through video

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Phil Trevillion, Founder of BaseTouch, video content agency, presented to a room of senior marketers at 4Ps Marketing's Digital EDGE annual conference in March 2014.

Phil Trevillion, Founder of BaseTouch, video content agency, presented to a room of senior marketers at 4Ps Marketing's Digital EDGE annual conference in March 2014.

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How to engage with your audience through video How to engage with your audience through video Presentation Transcript

  • HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO
  • - Affluent consumers prefer video and search to other digital advertising formats. (E-Marketer) THE POWER OF ONLINE VIDEO -Visitors who view product videos are 85% more likely to buy than visitors who do not. (Econsultancy) - Online video users are expected to double to 1.5 billion in 2016. (Cisco) - 96% of online shoppers watch online video. (Cisco)
  • A brief history of online video until this point 1993 1996 20022000 2004 2005
  • Brands ARE Broadcasters
  • Video provides an emotional connectionbetween brand and consumer unmatched by any alternativeformat available.
  • Teething Issues of the ‘NEWBIE’ Online Broadcaster Using a ‘David’ Fromtheoffice as the presenter of your video Oh your based in an office?!...great Don’twear a uniform Be objective Be realistic
  • The TransparentMediumand ManagingTrust
  • IDENTITY OF THE TELEVISION VIEWER VS. IDENTITY OF THE ONLINE VIEWER
  • DON’T FIGHT MULTITASKING
  • Visualsare overrated
  • The emotional connection triumphs over any cosmetic factors that traditionally determine a videos virality WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013
  • THE FACE OF CHANGING ONLINE VIDEO