Search Strategies for Fashion WeekPresentation Transcript
Google knows your audience,
Head of Digital
Head of Digital Planning
Why are we here today?
- Economy of LFW
- Modern Search
WHY ARE WE HERE TODAY?
BRANDS ARE BECOMING PUBLISHERS
"Your customers don't care about you, your products, your services… they
care about themselves, their wants and their needs.”
– Joe Pulizzi, Founder of Content Marketing Institute
ECONOMY OF LFW
ECONOMY OF LONDON FASHION WEEK
WHAT IS SEARCH?
“To find something by looking or
otherwise seeking carefully and