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Social Media Resources

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List of social media resources for the 4LaborUnions group.

List of social media resources for the 4LaborUnions group.

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  • 1. Social Media Resources
    Last updated: 11/4/2009
    • http://www.socialmediamagic.com/schedule.html
    • 2. SmartBrief on Social Media Issues - http://www.smartbrief.com/news/socialmedia
    • 3. Social Media Explorer -- http://www.socialmediaexplorer.com/2009/06/15/the-key-to-developing-a-social-media-strategy/
    • 4. Ragan newsletters -- http://www.ragan.com/ME2/Audiences/Default.asp?AudID=923F8B2DAF104C7BA5AA908CCCAB0FD3
    • 5. PCDC listserv? http://groups.yahoo.com/group/pcdc It's the online discussion group of Progressive Communicators of Washington, D.C
    • 6. Progessive Exchange? http://www.progressiveexchange.org/welcome.htm
    • 7. Labor Talk http://groups.google.com/group/laborcom?hl=en
    • 8. http://www.frogloop.com/socialmedia
    • 9. Twitter users can now send audio tweets to each other using a third-party service from Internet communication provider Jajah.
    • 10. www.Mashable.com
    ANALYTICS
    Ways to dig deeper into your social media analytics; allows you to map out blogosphere and tells you where to reach your core audience
    http://meltwater.com/en/meltwater-buzz
    http://www.radian6.com/
    http://morningside-analytics.com/
    Conversation ratio – how many comments you getting on your content
    Look at which topics you get more clicks/comments
    Look at content – compare a discussion forum online vs. townhall meetings across the country
    Tracking links – bit.ly.com
    http://klout.com/
    Social media monitoring
    filtrbox - you get to monitor unlimited keywords / phrases, structure the reporting / data and look at it a few different ways...
    Mentions, top sites / authors, etc. all standard - also breaks out which media channels too - blogs vs. microblogs vs mainstream
    ScoutLabs
    BrandEye and Trackur
    TWITTER TOOLS
    HootSuite
    Tweetdeck
    Seesmic
    Twitterface – create branded interface for Twitter with feeds, etc.
    Twitalyzer – usage stats
    “What the trend?” – popular topics on Twitter
    Twellow: Twellow prides itself as being “The Twitter Yellow Pages”. It’s a directory that allows you to search for other Twitter users based on interest, category or location. Twitter users are able to claim and fill out Twellow listings, which then become searchable. If you’re a local car repair shop, you could use Twellow to find other mechanics in your area, identify people who list themselves as car fanatics, or to find business owners in parallel fields. Twellow ranks users by the number of followers they have, so the person with the biggest network will rank at the top. To help people find you, you should also fill out your personal Twellow profile and add yourself to the appropriate categories.
    WeFollow Directory: WeFollow is a Twitter directory that lets users tag their account with different keywords or interests. For example, if you’re that car mechanic listed above, you can tag yourself with “automobiles”, “cars” and “mechanic” to make it easy for people interested in these things to find you. Of course, you can also search for the same terms in order to find people that you’d be interested in following. Because users can create whatever tags they want, try to add yourself to the relevant communities that have the most followers. For example, [writer] has almost 11,900 different users listed, where as [writers] only has 132. You’d want to list yourself in the first group, rather than the latter one.
    TwitterCounter – chart followers over time
    Bit.ly – URL shortener and tracker
    Search.Twitter.com – monitor your organization
    TweetBeep.com – Google Alerts for Twitter
    Monitter – live streaming view of what people in your location are saying about your organization
    Radian6 & techrigy – monitoring tools
    Twitbacks & TwitterGallery.com – design options for Twitter
    3rd Party Vendors Who Work on Apps
    Examples of good campaigns/pages
    Here's a great example of a Facebook page that I'm sure uses Facebook Connect. I'm sure you've heard of her. She has a great, highly informative blog.
    http://www.facebook.com/Beth.Kanter.Blog?v=app_4949752878 – good presentation about social media too
    SOCIAL MEDIA POLICIES
    The most comprehensive Social Media Policy and Handbook I've seen is from the American Red Cross:
    http://sites.google.com/site/wharman/social-media-strategy-handbook
    However, there are some other good reads I'd recommend:
    * Social Media in the Nonprofit Workplace: Does Your
    Organization Need A Social Media Policy?
    http://beth.typepad.com/beths_blog/2009/04/social-media-in-the-nonprofit
    -workplace-does-your-organization-need-a-policy.html
    * Creating a Social Media Policy at your Nonprofit:
    http://www.wildapricot.com/blogs/newsblog/archive/2009/01/08/creating-a-
    social-media-policy-for-your-nonprofit.aspx
    * Online database of Gov't & Nonprofit Social Media Policies:
    http://socialmediagovernance.com/policies.php?f=5
    * HR Article on creating social media policies from About.com
    :
    http://humanresources.about.com/od/socialmediaandwork/a/social_media.htm
    * What's the opportunity cost when a nonprofit blocks employees
    from using social network sites during work hours?
    http://beth.typepad.com/beths_blog/2008/12/facebook-users.html
    * 40 examples of Guidelines for Social Media Staff:
    http://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guide
    lines/
    * some notes from a law/HR-oriented panel on social media
    policies I attended:
    http://kgilnack.wordpress.com/2009/07/31/social-media-employer-liabiliti
    es/