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Facebook Training Rd2
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Facebook Training Rd2

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4LaborUnions PowerPoint second presentation on Facebook. Focus on Facebook applications and advertising.

4LaborUnions PowerPoint second presentation on Facebook. Focus on Facebook applications and advertising.

Published in: Technology, Design
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Transcript

  • 1. Facebook
    Training: Round 2
  • 2. Facebook Facts:
    #1 Social Networking site - over 350 million users
    Fastest growing demographic - 35 years +
    Average user has 130 friends on the site
    More than 45 million status updates each day
    More than 10 million users become fans of Pages each day
    Facebook Connect now makes it easy to integrate into any site
  • 3. Social Media News Sites
    http://mashable.com/
    http://www.powered.com/
    http://www.marketingprofs.com/
    http://www.smartbrief.com/iab/ - sign up for free daily updates
    http://www.imediaconnection.com/ - sign up for free daily updates
  • 4. Facebook Applications
    What is a Facebook application?
    It is a platform for developers which provides a framework to interact with the core facebook features
    Examples of applications:
    Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone
    The FacebookiPhone app has 19,652,145 monthly users!!
  • 5.
  • 6.
  • 7.
  • 8. Companies that create custom apps
    Facebook - http://developers.facebook.com/ - technical expertise required (do it yourself)
    Integrate Facebook into your site using Connect
    Build Facebook-enabled iPhone apps
    Create an application that runs inside Facebook
    Involver - http://www.involver.com/ - offer both free and paid apps
    Union Plus uses Involver’s FREE Twitter app
    Facebookster - http://www.facebookster.com/ - high end paid apps
  • 9. Cheddr Media
    http://www.cheddrmedia.com/
    A platform for social media apps and community-driven promotions.
    Helps drive customer engagement with interactive widgets and microsites.
    Provide customization, hosting, and optimization.
    Focus is on Twitter applications and contests
    Successes promoting Union Plus contests on our Facebook page and driving traffic to customized contest widgets.
    Very cost effective contest platform compared to competitors.
  • 10.
  • 11. Facebook Advertising
    Facebook advertising allows you to reach and connect with your target audience
    Setup is similar to Google’s PPC advertising
    You can promote your Facebook Fan page, website, contest, campaign, etc.
    Track progress with real-time reporting
    Number of impressions and click through rates
    Gain insight about who’s clicking on your ad
    Age, gender, location
    MySpace now provides “HyperTargeting” that targets individual’s interests
  • 12.
  • 13. Advanced Customization
    Create completely customized pages
    SEIU’s landing page can collect visitor data
  • 14. Facebook.com/unionplus
    Twitter.com/unionplus

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