Facebook Facts: #1 Social Networking site - over 350 million users Fastest growing demographic - 35 years + Average user has 130 friends on the site More than 45 million status updates each day More than 10 million users become fans of Pages each day Facebook Connect now makes it easy to integrate into any site
Social Media News Sites http://mashable.com/ http://www.powered.com/ http://www.marketingprofs.com/ http://www.smartbrief.com/iab/ - sign up for free daily updates http://www.imediaconnection.com/ - sign up for free daily updates
Facebook Applications What is a Facebook application? It is a platform for developers which provides a framework to interact with the core facebook features Examples of applications: Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone The FacebookiPhone app has 19,652,145 monthly users!!
Companies that create custom apps Facebook - http://developers.facebook.com/ - technical expertise required (do it yourself) Integrate Facebook into your site using Connect Build Facebook-enabled iPhone apps Create an application that runs inside Facebook Involver - http://www.involver.com/ - offer both free and paid apps Union Plus uses Involver’s FREE Twitter app Facebookster - http://www.facebookster.com/ - high end paid apps
Cheddr Media http://www.cheddrmedia.com/ A platform for social media apps and community-driven promotions. Helps drive customer engagement with interactive widgets and microsites. Provide customization, hosting, and optimization. Focus is on Twitter applications and contests Successes promoting Union Plus contests on our Facebook page and driving traffic to customized contest widgets. Very cost effective contest platform compared to competitors.
Facebook Advertising Facebook advertising allows you to reach and connect with your target audience Setup is similar to Google’s PPC advertising You can promote your Facebook Fan page, website, contest, campaign, etc. Track progress with real-time reporting Number of impressions and click through rates Gain insight about who’s clicking on your ad Age, gender, location MySpace now provides “HyperTargeting” that targets individual’s interests