Bill volk

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Bill volk

  1. 1. Developing for the Experience: Choices in Device Development William Volk CEO, PlayScreen
  2. 2. Our Experience • Published 1st iPhone web games at launch • 20+ Apps in the Apple iPhone App Store • 10+ on Google Android App Market • Blackberry Apps for Clients • Symbian, J2ME and Feature Phone experience • Games, Enterprise, Health, Security and Telecom
  3. 3. Smartphone Market Source: Millennial Media, 8/10
  4. 4. Smartphone App Stores Source: Silicon Valley Insider, 3/10
  5. 5. Overview: iPhone • iOS Operating System • Objective-C Programming • Uniform Screen Resolutions • Semi-Multitasking • Good development tools • Crowded Market
  6. 6. Overview: iPhone Source: AdMob 2009
  7. 7. Overview: Android • Multiple Screen Sizes: – G1: 320 X 480 pixels – Samsung Captivate: 480 x 800 pixels • Java/Eclipse & Multitasking – NOT Java Micro Edition • Open Market - Low Revenue • May become #1 Smartphone
  8. 8. Overview: Blackberry • Many devices - legacy handsets • Java 2 Micro Edition, long history • Multitasking • Many Screen Resolutions: – Curve: 320 x 240, Bold 480x360 … • Large installed base • Migrating OS to QnX – Version 7 last of the current OS
  9. 9. Other Handsets • Nokia is still the #1 Smartphone – Over 40% Worldwide, but in decline – Fragmented handsets and software • Ovi store ships 2.3 million downloads per day ….840 million per year level. • Does support J2ME. • Windows Phone 7 and others
  10. 10. History of App Porting • 1970’s/1980’s – UCSD Pascal P-Machine – Publishers (games) create own virtual machines that abstract hardware • 1990’s – Java, HTML • 2000’s – Flash etc.
  11. 11. Business Considerations • Paid or Free App? – Users don’t care about app portablity – iPhone market HYPER-COMPETITIVE • Purpose of App? – Serving an existing base - OR - – Trying to reach a new market
  12. 12. Strategy and Tactics • Asset Creation • Code Modules • Least Common Denominator • Reduce Feature set on some handsets • Porting Solutions: – Flash, HTML5 Based
  13. 13. Porting Tools • Flash – iPhone NOT supporting Flash in the browser – Flash will be able to create iPhone apps. – Android and Blackberry runtimes coming. – Not clear on if this will be deployed in the app stores • HTML5 – Run HTML5 in native wrappers. – Commercial conversion tools: PhoneGap, Titanium
  14. 14. Case Study - Destination Irvine Tourism app for iPhone, Android, and RIM Features: Maps, Videos, Calendar and Attractions
  15. 15. … and what about Games? • Very demanding marketplace • 3D apps create even more issues • Fragmented hardware on Android and Blackberry - Huge performance differences • Lessons from the video game industry • What about Facebook?

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