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The world of YouTube is wide, vast and amazing. From one site you can be educated, entertained and inspired, all at the same time. The videos range from educational lectures to do-it-yourself tips to professional music videos. New videos are uploaded everyday by users that range from ordinary people to the famous. Everything is there and it is the perfect price – FREE. That one word, FREE, is what makes YouTube a tool that anyone interested in social media marketing should use as much as they can.
But, why should you use YouTube in your marketing efforts?