Your SlideShare is downloading. ×
  • Like
Getting started with list segmentation!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Getting started with list segmentation!

  • 134 views
Published

Segmenting your email list means creating smaller, more targeted lists that are generally focused on more specific topics. Doing this can really help to increase your conversions as well as improve …

Segmenting your email list means creating smaller, more targeted lists that are generally focused on more specific topics. Doing this can really help to increase your conversions as well as improve the relationship with the people on those lists. In this article we're going to look at some strategies for accomplishing this.

Published in Design , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
134
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Getting Started With List Segmentation
  • 2. Segmenting your email list means creating smaller, more targeted lists that are generallyfocused on more specific topics. Doing this canreally help to increase your conversions as well as improve the relationship with the people on those lists. In this article were going to look at some strategies for accomplishing this. Youre probably on several email lists where marketers send you one promotion after another. They might be related to the same general market, but the specific topics they cover are all over the map.
  • 3. In the internet marketing niche you might getoffers for offline marketing, traffic generation, SEO, list building and various other things. Yes, theyre all related to internet marketing but chances are youre not interested in all of them. If youre particularly interested in SEO, forexample, wouldnt you prefer to just receive information about that particular subject?
  • 4. This is how segmenting your list can help improve your results. The people on that list receive information that is highly targeted to what they want to know, and the offers that you sendthem are going to be a lot more likely to succeed.
  • 5. There are a couple of ways you can segment your list:- Create lists for several sub-nicheswithin your market, and focus on themost related one on any given site or even any given page. eg. Whensomeone opts in from a page about "SEO" they get added to the SEO- related list.
  • 6. - Segment your more general list into smaller lists by asking them to opt into a new list to receive information on a specific topic. eg. If you have a general "internetmarketing" list, you could send an email with a link to an opt-in form that will get them more information about SEO. The peoplewho are interested in the topic will subscribe to that list so you wont be sending theinformation to everyone who isnt interested.
  • 7. The second option has the added advantage ofallowing you to send a broadcast to your entire list by targeting the general list. You could do this with a bunch of smaller lists with most autoresponder services, but it just makes the process easier to manage when you have a single "master" list. List segmentation does mean more work tomanage your lists, but in the end its well worth it for the increased targeting and better relationships that youll build.
  • 8. The answers of all these questions are available in the product: List Building BulletinThe first thing you need to invest in list building is a complete list building course, so visit now and get it immediately:www.listbuildingbulletinmaster.info