Autoresponder follow ups vs broadcast emails!

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Pretty well all autoresponder services let you send two types of messages - broadcast and follow up. Follow up emails are the ones that are sent out automatically after someone subscribes to your list, on whatever schedule you want. Broadcasts, on the other hand, can be queued up to send anytime and will be sent independent of any follow ups. In this article, we're going to look at some strategies for using each type.

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Autoresponder follow ups vs broadcast emails!

  1. 1. Autoresponder FollowUps vs Broadcast Emails
  2. 2. Pretty well all autoresponder services let you send two types of messages - broadcast and follow up. Follow up emails are the ones that are sent out automatically after someone subscribes to your list, on whatever schedule you want. Broadcasts, on the other hand, canbe queued up to send anytime and will be sent independent of any follow ups. In this article,were going to look at some strategies for using each type.
  3. 3. Autoresponder follow ups can save you a lot of time and effort because once you have them set up, they will continue to work for you without any additional input on your part. Whethersomeone signs up for your list today or a year from now, that same series of follow ups will be sent to them.
  4. 4. The drawback to this is that you cant really include any time-sensitive information in them, otherwise you run the risk of dating the messages. You wouldnt want someone to receive a message in six months with areference to something as though it happened yesterday. Broadcast messages, on the other hand, can be as timely as you want because yourequeuing them up to be sent at a specific time. But you need to create these as needed, so there is a bit more work involved.
  5. 5. The best way to use follow ups is to share "evergreen" information with the people who join your list. That is,information that never goes out of date. This is easier in some markets than in others, but the more timeless you canmake these messages, the longer your follow up series can work for you.
  6. 6. Broadcast messages, on the other hand, should be used when youre sending things like news or time- sensitive promotions. You can queuethem up to be sent on a specific date, at a specific time, so they will reach your subscribers at the ideal time.
  7. 7. In some cases, you might be able to use the same message both ways,mind you. You could send a broadcast to your email list today and if it isnt particularly time-sensitive, you might add it to the end of your follow upseries so anyone who joins your list inthe future will receive it as part of the series.
  8. 8. If you make effective use of both ofthese types of emails, you can have anongoing marketing machine working foryou, without having to put much (if any) effort into it, while still being able tocontact your list with timely information when necessary.
  9. 9. The answers of all these questions are available in the product: List Building BulletinThe first thing you need to invest in list building is a complete list building course, so visit now and get it immediately:www.listbuildingbulletinmaster.info

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